John Tosner Email & Phone Number

Wellington, Florida, United States

Boca Raton, Florida, United States

Wellington, Florida, United States

Responsible for all content marketing initiatives. Develop and maintain content calendar to ensure timely distribution/deployment of content. Increase brand awareness of 'Get Fit for lIfe' /letsgetfitforlife.com through innovative marketing initiatives. Position Get Fit for Life and letsgetfitforlife.com as subject matter experts in the health and fitness industry. Manage the creation, editing and distribution of all video and podcast content in accordance with content schedule. Initiate all website updates for letsgetfitforlife.com to ensure content relevancy. Schedule and oversee all marketing promotions and events. Manage social media content and engagement to maintain brand integrity and continuity across all platforms. Develop lead gen and conversion initiatives to enhance the brand position of Get Fit for Life and letsgetfitforlife.com

West Palm Beach, Florida Area

Luxx Marketing is a full-service advertising and marketing agency, with expertise that extends to all forms of media - TV, Radio, Print, Digital and Social Media. A result-driven agency that specializes in helping brands reach and stay at the top of the food chain. Luxx uses 'creative intelligence' - innovative ideas, combined with marketing intelligence - to help brands generate more leads, and convert them into customers. Building long-term relationships by adding brand value and increasing advertising ROI is a core tenet of the Luxx mission.

Palm Beach Gardens, Fl

Direct/manage the development and execution of creative services for a full-service advertising/marketing agency. Develop cutting-edge creative to differentiate and increase market share for Marketran clients. This includes providing creative services covering all type of media (Print, Radio, TV, Digital, Social) across various media platforms. Develop creative assets that position our clients as a best-in-class brand. Engage marketing, creative and public relation resources to ensure execution aligns with brand strategy and objectives. Effectively communicate with all levels within the agency to ensure the timely and accurate implementation of creative initiatives and strategies. • Creative – development/implement creative that differentiates and supports with the brand mission• Strategy – development/implement a creative strategy that aligns with the brand position• Amplification – develop content to enhances impressions and increases brand awareness• Deployment – manage/leverage the distribution of creative content through various channels • Lead Metrics – generate leads and inquiries through targeted creative/content initiatives• Consistency – maintain consistent brand message/voice across all media channels/platforms• Performance - measure, adjust/revise creative initiatives/deployment based on market analytics

Fort Lauderdale, Florida

Direct and manage the development, execution and delivery of content across multiple media platforms for campus and online initiatives. Ensure new and existing content aligns with content and brand strategy. Develop new content assets to differentiate and position Kaplan University as a best-in-class education solution. Engage marketing and creative resources to ensure execution aligns with strategy and objectives. Effectively communicate with all levels of the organization to ensure timely and accurate implementation of content initiatives and strategies. • Strategy – development/implement a content strategy that supports the brand mission• Amplification – develop content to enhances impressions and increases brand awareness• Deployment – manage/leverage the distribution of content through various channels • Improve Lead Metrics – generate leads and inquiries through targeted content initiatives• Improve Retention Metrics –increase retention through targeted content initiatives• Improve Consistency – maintain consistent message/voice across all media channels/platforms• Measure Performance - adjust/revise content initiatives/deployment based on analytics

West Palm Beach, Florida Area

Advertising and marketing executive with 16+ years experience in corporate, brand, retail and direct marketing. Diverse marketing background includes experience in brand activation, building brand awareness and brand segmentation. Proven track record of increasing market penetration through well conceived marketing strategies. Accomplished in directing/leading creative teams to produce, execute and deliver innovative, differentiating ad campaigns to target audiences. Experience/Successful in fast-paced, deadline oriented environment. Well organized, dedicated professional accomplised at internal and external corporate communications, developing vendor relationships, improving efficiency, staffing, resource allocation and budget management.

Boca Raton, Florida

Responsible for building, developing and maintaining the brand message and marketing strategies across multiple channels – catalogs, direct mail, email and the web – through the development and production of differentiating marketing campaigns for Fortune 500 Retailer. Managed and directed teams of up to 30 writers, artist and coordinators to produce time sensitive marketing material on the schedule timeline and within budget. Manage annual marketing budget in excess of 20mil. Managed marketing and creative resources to ensure they aligned with marketing strategies and company objectives. Effectively communicate with all levels of the organization to ensure timely and accurate implementation of direct response marketing strategies. Lead team in execution of marketing strategies for direct channel markets Developed new marketing content and designs, and refined existing marketing campaignsMaximized direct channel ROI by improving workflow efficiencyResponsible for all aspects of marketing schedule: development, tracking, edits, adherence Responsible for procurement, assessment and allocation of internal and external resourcesCoordinated marketing support from outside suppliers and vendorsIncreased production efficiency up to 25% through training and workflow improvements

Responsible for executing brand strategies through direct channelsImplemented retail, catalog, direct mail and web promotionsOversee marketing content initiatives and implementationManaged team of up to 30 marketing support staffCommunicate with external vendors to support marketing efforts and project deadlinesWork closely with legal department to develop and refine guidelines for offers and services

Established retail content guidelines for all inserts (35mil circulation) and ROP advertisingManaged team of copywriters to develop “benefit rich” content for retail campaignsHelp develop and implement content for a highly successful Back-To-School campaigns Aligned brand strategy across direct channels to enhance brand position

Implement brand strategy for national accountsDirected TV and radio production teams, talent and resources to align with brand strategy Developed successful, consumer driven incentive programs for agency clientsEffectively build brand awareness and market share for a diverse portfolio of clientsCoordinated with the Marketing Director to identify and pitch new businessMaintained strong client/agency relationships through communication and feedback

West Palm Beach, Florida Area

Developed creative content and marketing strategy for radio sponsors and advertisersWorked with production teams on implementation and execution of conceptsDirected production teams, copywriters and “on-air” talent to communicate brand messageIdentified, pitched and secured new business

Responsible for implementation of brand strategy - Manpower, Skytel, Eye Care of AmericaEnsured continuity of brand message for national clientsWorked closely with creative and media departments on implementation of brand strategyAnalyzed research results to make the appropriate brand strategy recommendations

Bachelor Of Science (B.S.), Marketing

Education record

Ace, Athletic Training/Trainer