Jason P Email & Phone Number

Cypress, Ca, Us

Newport Beach, Ca, Us

• Managed $100k monthly budget for campaigns on Google Ads Search and Display Ads – reduced CPC, implemented proper account structure, increased relevant traffic through keyword research and negative keywords, and A/B Split Testing• Led a bid strategy test and CPC limit test, which resulted in 667% clicks growth, 388%CTR growth, 388% CPC decline• Executed data analysis via Google Ads and Excel for campaign optimization• Optimized campaigns by adjusting bids and bid strategy, negative keywords, geo-targeting, budget shift, checking landing page tracking• Utilized Google Ads Editor to create, edit, and manage paid ads• Provided recommendations to internal stakeholders on paid search best practices and benchmarks across all funnel stages• Managed and optimized LinkedIn organic posts by sponsoring the best performing posts, while pausing the bottom performers• Created Google Slides for periodical reporting of Google Ads

• Managed Google Ads and Facebook Accounts – reduced CPC, implemented proper account structure, and increased relevant traffic through keyword research and negative keywords, A/B Split Testing• Led a broad keyword match testing that raised from 50% pacing to 90% pacing, which lowered CPL by 25%• Led a tCPA adjustment test where the tCPA of ad groups and campaigns were raised by 20%. This increased the account’s spending from 60% to 90%, increased Lead Volume by 21%, and only increased CPL by 2.3%• Performed a new search campaign test with a new theme that resulted in 149% ROI in a year• Used Analytics to assess visitor behavior and make adjustments to paid search strategies• Conducted monthly campaign analysis and reporting to the client• Utilized Excel Vlookup, Pivot Tables for data cleaning and analysis of keywords and campaigns• Performed contact list cleaning and segmentation• Audited and configured site tags in Google Tag Manager for proper functions• Performed A/B split tests on campaign strategy, ad groups, keywords, and ads

Lake Forest, Ca, Us

• Managed $1.5 million monthly budget for thousands of campaigns on Google Ads Search, Video Ads, and Bing Ads• Led a CRO sprint resulting in the curation of 2 LP variants tested over 6 months resulting in 32.4% CVR growth• Led an Ad Copy A/B Test resulting in the curation of 2 ad copy variants tested for 2 month, resulting in 36.6% CTR growth, decrease in CPC by 27.6%, decrease in CPL by 28.0%• Executed data analysis via Domo, Google Ads, and Excel for campaign optimization• Optimized campaigns by adjusting bid and strategy, location coverage, checking landing page tracking, budget shifts depending on the funnel of the campaign• Utilized Google Ads Editor and Bing Ads Editor to create, edit, and manage paid ads• Considered the quickest to give results and solutions in company history• Led and trained others on daily checks, budget pacing, optimizations, and campaign builds • Performed automation via Integromat, Monday, and Google Sheets for process automation• Debugged Google Script for automated data transfer to spreadsheets • Managed GBP for each client and added them to their each appropriate Location Group in Google Ads

San Jose, California, Us

• Performed contact list cleaning and segmentation via Hubspot via engagement levels of the contacts• Utilized Webhooks in Zapier, Expandi, and Postman for automation• Built APIs using Postman• Created Email templates• Created Workflows to automate processes• Built chatbot via Hubspot

Boston, Massachusetts, Us

• Utilized Google Analytics to assess visitor behavior and improve digital marketing strategies• Used Hotjar to assess user behavior• Installed UTMs on different channels

Responsible for prioritizing and assigning daily assignments for the group. Performed immunology and hematology analysis through various instruments: ELISA, HPLC, Electrophoresis, etc.• Successfully completed R&D Performance Evaluation Study on Vidas for Virotrol Torch-M• Assisted on the implementation of the new LIMS by performing product reviews, demonstrating the use of the previous LIMS and the procedure of instruments• Successfully performed Hypertension QC Crossover for Renin • Trained others on Sebia Electrophoresis, Renin EIA, Free Fatty Acid, and Phospholipid• One of the quickest to be promoted in company history• Created, reviewed, and analyzed Finished Product folders

Responsible for prioritizing and assigning daily assignments for the group. Performed immunology and hematology analysis through various instruments: ELISA, HPLC, Electrophoresis, etc.• Exceeded the average amount of sample testing every month• Surpassed the highest record of testing that was accomplished in a year in a few months• Analyzed whole blood samples with Hematology analyzer (Sysmex KX-21N) for testing homogeneity of hemoglobin (Hgb)• Performed Immunology analysis of different parts of the blood by using immunology analyzer (Immage 800, Siemens BN)• Trained new employees on all of the instruments for the Manual, Immunology, and Hematology side• Completed methanol extraction for moisture testing• Certified in AquaLab Dew Point Water Activity Meter 4TE• Experienced with various urinalysis instruments: Clinitek 50, Clinitek 100, Urisys 1100• Performed manual ELISA/EIA tests through DRG Kit, Zeus Kit• Performed automatic ELISA/EIA tests through Biomerieux Vidas • Responsible for performing more challenging tests, including EIA – Renin, Diagnostica Stago• Managed and ordered supplies needed for the manual, hematology, and immunology instruments• Performed monthly calibrations and daily maintenance for all the instruments• Suggested modification to certain documents and repositioning of instruments for efficiency• Other tests and instruments performed: Cobas Blood Gas Analyzer, RPR• One of the quickest employees to transition from a temporary position to a permanent position

• Managed and Optimized Google Ads Accounts – reduced CPV, implemented proper account structure, and increased relevant traffic through building Custom Audience, A/B Split Testing• Used Analytics to assess visitor behavior and make adjustments to paid search strategies• Created Google Display Ads, Youtube Video Ads, Facebook Ads• Performed extensive keyword research via Google Keyword Planner, Facebook Ads Manager, Facebook Audience Insight

• Managed and optimized Google Ads Accounts – reduced CPC, implemented proper account structure, increased relevant traffic via keyword research and negative keywords, A/B Split Testing• Built SEO Optimized WordPress Sites – performed keyword research to determine rank ability, find long tail keywords and new opportunities. Optimized Meta Tags and created SEO optimized content• Used Analytics to assess visitor behavior and make adjustments to organic search strategies• Increased conversion by implementing new ideas and strategies to websites• Managed and optimized social media accounts – increased traffic by analyzing user data, completing profile, creating new offers, uploading HQ photos, analyzing customer reviews• Performed extensive keyword research via various tools: Keywords Everywhere, TubeBuddy, Google Keyword Planner, and Boolean search• Created a marketing strategy to increase views, likes, and subscriptions. The strategy led to creating a video with the highest number of views, likes, and most increase in subscription in company history• Applied Email Automation via HubSpot and Shopify Privy• Performed Public Relations by researching and reaching out to content writers

• Populated a website with thousands of automated posts• Performed webscraping of thousands of webpages via Google Colab• Reviewed the AI generated posts• Researched different types of machine learning models that produce automated blog posts and articles• Developed a chatbox with Dialogflow to answer FAQs from users and installed Google Calendar API• Developed a blog with automated blog posts with original content• Performed Web-Scraping through Python and Selenium• RSS Feed using WordPress Plugin• Built Internal Links through LInk Whisper• WP Post automation via Zapier, Twitter, and Google Sheets

Toledo, Oh, Us

Responsible for daily maintenance of gas chromatography instruments. Performed ethylene oxide (EO), ethylene chlorohydrin (ECH), and ethylene glycol (EG) residue testing and standard preparation. • Analyzed various types of unknown test articles with Fourier Transform Infrared (FT-IR) Spectrometer or microscope FT-IR • Prepared diluted acidic solutions for test article analysis• Performed biomaterial preparation unit (BPU) for analysis• Actively managed and organized various types of paperwork with Laboratory Information Management System (LIMS)• Responsible for training new employees on EO, ECH, and EG residual testing, standard preparation, and GC maintenance• Managed the most amount of EO, ECH, EG test articles simultaneously as a new candidate

Bubendorf, Ch

Responsible for upstream manufacturing, including peptidyl syntheses and cleavage, and oligonucleotide synthesis.• Performed solid and liquid state peptide syntheses• Performed trifluoroacetic acid (TFA) and hydrofluoric acid (HF) cleavages• Actively analyzed in-process peptidyl synthesis via HPLC• Followed laboratory safety procedures set by Hazard Communication Standards (HCS) • Trained new employees on peptidyl synthesis and cleavage, and oligonucleotide synthesis• Achieved one of the highest yields in oligonucleotide and peptide synthesis in company history

Bachelor’S Degree, Chemistry

Front-End And Back-End Certification, Computer Software Engineering