Jason P Email & Phone Number

Cypress, CA, US

Newport Beach, CA, US

• Managed $100k monthly budget for campaigns on Google Ads Search and Display Ads – reduced CPC, implemented proper account structure, increased relevant traffic through keyword research and negative keywords, and A/B.
• Led a bid strategy test and CPC limit test, which resulted in 667% clicks growth, 388%CTR growth, 388% CPC decline
• Executed data analysis via Google Ads and Excel for campaign optimization
• Optimized campaigns by adjusting bids and bid strategy, negative keywords, geo-targeting, budget shift, checking landing page tracking
• Utilized Google Ads Editor to create, edit, and manage paid ads
• Provided recommendations to internal stakeholders on paid search best practices and benchmarks across all funnel stages

• Managed Google Ads and Facebook Accounts – reduced CPC, implemented proper account structure, and increased relevant traffic through keyword research and negative keywords, A/B Split Testing
• Led a broad keyword match testing that raised from 50% pacing to 90% pacing, which lowered CPL by 25%
• Led a tCPA adjustment test where the tCPA of ad groups and campaigns were raised by 20%. This increased the account’s spending from 60% to 90%, increased Lead Volume by 21%, and only increased CPL by 2.3%
• Performed a new search campaign test with a new theme that resulted in 149% ROI in a year
• Used Analytics to assess visitor behavior and make adjustments to paid search strategies
• Conducted monthly campaign analysis and reporting to the client

Lake Forest, CA, US

• Managed $1.5 million monthly budget for thousands of campaigns on Google Ads Search, Video Ads, and Bing Ads
• Led a CRO sprint resulting in the curation of 2 LP variants tested over 6 months resulting in 32.4% CVR growth
• Led an Ad Copy A/B Test resulting in the curation of 2 ad copy variants tested for 2 month, resulting in 36.6% CTR growth, decrease in CPC by 27.6%, decrease in CPL by 28.0%
• Executed data analysis via Domo, Google Ads, and Excel for campaign optimization
• Optimized campaigns by adjusting bid and strategy, location coverage, checking landing page tracking, budget shifts depending on the funnel of the campaign
• Utilized Google Ads Editor and Bing Ads Editor to create, edit, and manage paid ads

San Jose, California, US

• Performed contact list cleaning and segmentation via Hubspot via engagement levels of the contacts
• Utilized Webhooks in Zapier, Expandi, and Postman for automation
• Built APIs using Postman
• Created Email templates
• Created Workflows to automate processes
• Built chatbot via Hubspot

Boston, Massachusetts, US

• Utilized Google Analytics to assess visitor behavior and improve digital marketing strategies
• Used Hotjar to assess user behavior
• Installed UTMs on different channels

• Responsible for prioritizing and assigning daily assignments for the group. Performed immunology and hematology analysis through various instruments: ELISA, HPLC, Electrophoresis, etc.
• Successfully completed R&D Performance Evaluation Study on Vidas for Virotrol Torch-M
• Assisted on the implementation of the new LIMS by performing product reviews, demonstrating the use of the previous LIMS and the procedure of instruments
• Successfully performed Hypertension QC Crossover for Renin
• Trained others on Sebia Electrophoresis, Renin EIA, Free Fatty Acid, and Phospholipid
• One of the quickest to be promoted in company history

• Responsible for prioritizing and assigning daily assignments for the group. Performed immunology and hematology analysis through various instruments: ELISA, HPLC, Electrophoresis, etc.
• Exceeded the average amount of sample testing every month
• Surpassed the highest record of testing that was accomplished in a year in a few months
• Analyzed whole blood samples with Hematology analyzer (Sysmex KX-21N) for testing homogeneity of hemoglobin (Hgb)
• Performed Immunology analysis of different parts of the blood by using immunology analyzer (Immage 800, Siemens BN)
• Trained new employees on all of the instruments for the Manual, Immunology, and Hematology side

• Managed and Optimized Google Ads Accounts – reduced CPV, implemented proper account structure, and increased relevant traffic through building Custom Audience, A/B Split Testing
• Used Analytics to assess visitor behavior and make adjustments to paid search strategies
• Created Google Display Ads, Youtube Video Ads, Facebook Ads
• Performed extensive keyword research via Google Keyword Planner, Facebook Ads Manager, Facebook Audience Insight

• Managed and optimized Google Ads Accounts – reduced CPC, implemented proper account structure, increased relevant traffic via keyword research and negative keywords, A/B Split Testing
• Built SEO Optimized WordPress Sites – performed keyword research to determine rank ability, find long tail keywords and new opportunities. Optimized Meta Tags and created SEO optimized content
• Used Analytics to assess visitor behavior and make adjustments to organic search strategies
• Increased conversion by implementing new ideas and strategies to websites
• Managed and optimized social media accounts – increased traffic by analyzing user data, completing profile, creating new offers, uploading HQ photos, analyzing customer reviews
• Performed extensive keyword research via various tools: Keywords Everywhere, TubeBuddy, Google Keyword Planner, and Boolean search

• Populated a website with thousands of automated posts
• Performed webscraping of thousands of webpages via Google Colab
• Reviewed the AI generated posts
• Researched different types of machine learning models that produce automated blog posts and articles
• Developed a chatbox with Dialogflow to answer FAQs from users and installed Google Calendar API
• Developed a blog with automated blog posts with original content

Toledo, OH, US

• Responsible for daily maintenance of gas chromatography instruments. Performed ethylene oxide (EO), ethylene chlorohydrin (ECH), and ethylene glycol (EG) residue testing and standard preparation.
• Analyzed various types of unknown test articles with Fourier Transform Infrared (FT-IR) Spectrometer or microscope FT-IR
• Prepared diluted acidic solutions for test article analysis
• Performed biomaterial preparation unit (BPU) for analysis
• Actively managed and organized various types of paperwork with Laboratory Information Management System (LIMS)
• Responsible for training new employees on EO, ECH, and EG residual testing, standard preparation, and GC maintenance

Bubendorf, CH

• Responsible for upstream manufacturing, including peptidyl syntheses and cleavage, and oligonucleotide synthesis.
• Performed solid and liquid state peptide syntheses
• Performed trifluoroacetic acid (TFA) and hydrofluoric acid (HF) cleavages
• Actively analyzed in-process peptidyl synthesis via HPLC
• Followed laboratory safety procedures set by Hazard Communication Standards (HCS)
• Trained new employees on peptidyl synthesis and cleavage, and oligonucleotide synthesis

Bachelor’S Degree, Chemistry

Front-End And Back-End Certification, Computer Software Engineering