Oversee all digital operations for the nation's largest luxury media company with an audience of 16 million+ across 22 markets and 85 brands.

Guided content team restructure, audience development strategy, and data-driven content research including 'All In Challenge' which raised more than $59 million for Covid hunger relief.

Billboard/Hollywood Reporter Media Group reaches 40M+ unique visitors monthly and 20% of US millennials with properties that include Billboard, The Hollywood Reporter, Spin, Vibe, and Stereogum.At Billboard I oversaw audience development, SEO and analytics, including the editorial, social and video departments of Billboard, Spin, Vibe and Stereogum. I led a staff of 120+ professionals responsible for all print and digital content (video, editorial, social), and an analytics and audience development team supporting audiences of 46M+ US uniques and 200M+ video views monthly.During my tenure I championed Billboard's data-driven culture, building an analytics organization from a single ad hoc resource to a dedicated team of eight. My team designed and implemented a simplified and highly-efficient system that sped data research delivery, leading to an increase in internal data requests 141% over four years. Growth highlights:• Billboard's US audience grew each year of my 5-year tenure.• Billboard's growth - US audience 261% (comScore), global audience 107% (GA), and search visits 153%• The Hollywood Reporter growth - US audience 90%, global audience 34%, and search visits 124% over the four-year tenure.• Cross-platform video views grew 137% for Billboard in two years, representing 73% of the total BB/THR video footprint. • Grew overall search traffic from 28% to 53% for THR and from 45% to 65% for Billboard.

After my hire as VP I was promoted to SVP with responsibility for analytics, sales research, audience development, audience acquisition, social marketing, and SEO for Billboard, THR, Spin, Vibe, and Stereogum properties. I authored data-driven action plans to drive monetizable audience growth and managed analytics, audience development, and sales research teams across all properties.

Worldnow provided a content management platform to 400+ local TV stations (acquired by Frankly Inc in 2015). In this role I drove audience and revenue growth via analytics, SEO, and digital content strategies. I also managed a national content team and oversaw redevelopment of Worldnow's local sales product which generated more than $23M in annual sales.

Fox Interactive Media’s content management division serviced all Fox TV stations and was later sold and rebranded as EndPlay. The company provides SaaS and Web Content Management (WCM) solutions to enterprise customers in media, entertainment, and education.In this role I built and oversaw a bi-coastal national content and analytics team of 12 serving 18 major market Fox TV websites. My work included developing CMS requirements centered on content workflow, analytics, SEO. I also managed analytics reporting, implementations, trainings and SEO reporting.

As News/Operations Manager I led a web staff, managed the operating budget, designed strategy, and developed traffic projections. During my tenure KHOU earned its first-ever Edward R. Murrow Award, winning best website in 2006.

At The Dallas Morning News I served as an assistant editor dedicated to producing and developing new media sports coverage for the official site of The Dallas Morning News, DallasNews.com, reaching 11M uniques per month. I managed a five-person web editing staff and composed budgets.