I lead global delivery of web capabilities serving health care professionals, fulfilling Boston Scientific's digital experience strategy and ongoing marketing technology transformation efforts. We are simplifying our customer experience, making it easier for HCPs to research, find, and use product and clinical information, guiding purchase decisions and product use. We're also increasing customer loyalty and engagement by enabling HCPs to self-serve where possible, with intuitive, personalized web support experiences that connect our disparate technology platforms. We're accomplishing this by building modern experiences on Adobe Experience Manager, integrating content from our product information management system, digital asset management system, eCommerce platform, customer data and identity platforms, and other data sources. We're also championing better product, agile delivery, engineering, and devops practices along the way.

As product manager for our digital customer experience, I collaborated across IT, marketing, division, and regional stakeholders to understand and develop a strategy to improve how health care professionals interact with the company online. After securing approval and funding, I was subsequently asked to take a new role leading global delivery of this strategy.• Defined overall web strategy, creating a roadmap to build a new digital experience for health care professionals. • Built business case for funding and gained approval from C-level leadership.• Conducted voice-of-customer research using jobs-to-be-done framework to guide product strategy.• Partnered with marketing teams to audit and develop future content strategy.• Drove evaluation and selection of new strategic technology consulting partner.• Led an initiative to transform agile methods for how we plan, prioritize, resource, and deliver digital products across our marketing technology portfolio at scale.

As a product management consultant, I led product strategy, design, and development efforts for the digital transformation of Fortune 500 companies and the federal government. I worked with executive-level clients to identify desired outcomes, determine possible approaches, define roadmaps, and guide teams through delivering value iteratively through agile methods. I also built our product craft by managing, hiring, training, and mentoring product managers. Highlights from engagements across the government, agriculture, energy, and retail industries include:• Defined product strategy, prioritized requirements, and led development of a new Adobe Experience Manager-based content management platform and digital payment/loan management system. --- Launched and enhanced global websites for 100+ sites spanning 3 brands in 80+ countries. --- Implemented scaled agile ways of working for globally-distributed development.--- Improved product operations, customizing the Atlassian toolset to streamline flow of work from planning to release.--- Leveraged prototyping, A/B testing, and analytics to guide decisions.--- Supported implementation of related capabilities including product information management, personalization/targeting, web analytics, and marketing automation.• Prepared a board-level business case for global e-commerce, advised on strategy, and defined MVP approach for a SAP Commerce Cloud (Hybris) platform, accelerating capabilities to market.--- Defined product roadmap and KPIs tied to an Objectives and Key Results framework.• Launched a custom web and mobile workflow system to manage a government inspection process.• Advised executives with points-of-view on marketplaces, customer data platforms, test & learn, etc.

Promoted to Associate Director, Product Management

As a product manager I led the development, optimization, and growth of BNA.com, a lead generation, e-commerce, and media web site. I was the liaison between customers, business stakeholders and the agile development team, working closely with marketers to drive sales and demand using our platform.• Created product roadmap and set priorities for agile (scrum) team, releasing features every 2 weeks.• Identified requirements, wrote user stories, and managed the backlog using Jira and Confluence.• Managed staff of web producers maintaining content management and shopping cart/catalog systems.• Added capabilities including A/B testing (Adobe Target), marketing automation (Eloqua), related content recommendations, and Accelerated Mobile Pages.• Performance exceeded goals: non-direct traffic increased 18% in 2015 and 27% in 2016; trials and registrations increased 84% and 95% in 2015; non-trial leads increased 15% in 2016

I helped launch IHS’ first cross-company e-commerce business in March 2014. Our new platform increased efficiency, accelerated time-to-market, broadened our customer base, and generated new leads. Our 4-person start-up team won the CEO’s Circle of Excellence award for our success.• Defined requirements and user experience design, and prioritized backlog for agile development.• Managed site content and store configuration using IBM WebSphere Commerce.• Partnered with business leaders to expand catalog, onboarding 700+ SKUs driving $15MM pipeline. • Launched multichannel awareness, nurture, sales, and loyalty marketing campaigns to drive traffic.• Performance exceeded year 1 goals: Per quarter, sales increased 160%, unique visitors increased 80%, page views grew 92%. We drew sales from 58 countries, with international sales 49% of total.

I led marketing in North and South America for intelligence and analysis products serving militaries, governments, and the aerospace/defense/maritime industries. My work increased sales, market share, and customer engagement, and won Best-in-Show honors at the 2014 Marketing Sherpa Awards.• Managed global team and agencies to develop demand generation, account expansion, and post-sale retention campaigns, accelerating marketing funnels and sales pipelines, and improving event ROI.• Built personalized, targeted content marketing strategy for lead acquisition, profiling, and nurturing.• Implemented Eloqua marketing automation software to drive above-quota team sales in 2011 & 2012.

I executed marketing campaigns and events supporting advertising sales in Jane’s aerospace & defense trade publications. Working with my UK-based team, I created programs targeting global military, government and defense industry audiences, and led our department into early digital marketing efforts. • Developed sales support and lead-generation campaigns driving 15% Americas ad revenue growth.• Launched new website, managed sales intranet, and implemented e-mail marketing platform. • Received 2007 “Support Person of the Year” award for contribution to above-plan performance.