Jeff Stander Email & Phone Number

Fairlee, Vermont, United States

+ Guided marketing strategy with clients in various industries including Healthcare Technology, Corporate Compliance, Nutritional Supplements, and Clean Energy.+ Developed marketing materials including print ads, brochures, logos, sell sheets, trade show booths, lead generation campaigns, direct mailings, email blasts, and web content.

Rochester, New York Area

+ Founded and branded a retail sales company. Developed brand identity, tone and feel for all communications: advertising, packaging, product design, sales collateral.+ Responsibilities included incorporation, business plan development, budgeting, product development, pricing, manufacturing, quality control, and fulfillment.+ Created content and design for an e-commerce website: www.shortsheets.org

Rochester, New York Area

+ Rebranded external sales messaging and mission to better align with our customer’s goals, resulting in increased sales through improved relationships and increased trust.+ Planned national events for prospective customers (@Space Needle, Mt. Vernon, NCAA HQ) from content to invitation strategy resulting in increased satisfaction and sales YOY.+ Directed Internal Communications to executives and employees. Planned theme, content, locations and logistics for company events (e.g. Midyear, President’s Club, etc.)

Rochester, New York

+ Managed multiple direct reports to lead clients through all aspects of strategy development, budgeting, and ad production for Green Mountain Coffee/Keurig.+ Developed successful promotions in retail spaces, targeting owners, managers, and clerks to ensure implementation, as well as end consumers.

New York City (2003-2008), Toronto On (2008-2009)

+ Directed agency team in strategic program development and execution for Labatt USA Brands, developing contests, in-pack promotions, and all accompanying collateral.+ Developed cross-promotional opportunities with professional sports teams, amateur sports teams, concert series, and other regional businesses and products.+ Led global creative development, production, and internal approval process for Kahlua International’s TV and print campaign, creating solutions for various international markets with differing targets, alcohol advertising regulations, and cultural norms.+ Developed and executed a live holiday event for Amstel Light in Union Square subway station and directed all communications between PR, media, and creative agencies.+ Planned and led market research in US test markets prior to the launch of Heineken Premium Light Lager, integrating findings into the US launch strategy.+ Executed production for the Heineken national OOH plan integrating region specific demands while maintaining creative integrity and strict production budget limitations.+ Managed advertising and logistics for the Prilosec OTC Ultimate Home Tailgate Sweepstakes, including coordination of all insurance, media, PR, and fulfillment.

New York City

+ Coordinated international Microsoft Xbox launch and individual title launch campaigns abroad with offices in Hong Kong, Australia, UK, Mexico, Japan, France, and Canada.