Joaquín Negrón Email & Phone Number

Boca Raton, Fl, Us

Boca Raton, Florida, Us

Boca Raton, Florida, Us

leading the expansion and optimization of HairClub’s digital initiatives by creating value at every touch point, driving improved funnel metrics, and delivering a personalized, consistent, omnichannel experience Worked collaboratively with key functional teams and senior leadership to drive the Ultimate Employee Experience while creating memories of a lifetime and making a difference in the lives of others35% Supervise company’s website and functions: Manage HairClub.com content updates, including copy writing and SEO, in partnership with web agency, including build out of new pages, landing pages and other marketing materials.20% Oversee user/member experience initiatives: Lead user experience and conversion rate optimization across digital properties (web,landing pages, chat, app, marketing automation journeys and personalization campaigns) Lead online reputation management and ongoing digital member engagement efforts20% Lead digital testing: Develop digital channel testing roadmap as well as individual hypotheses, set up appropriate A/B and multivariate constructs and report out findings based on pre-determined statistical significance rules.15% Develop and analyze platforms/tools: Create and test landing pages tied to marketing campaigns and local center pages as needed Leverage Google Analytics, heatmapping and DX analytics tools to monitor channel performance and drive continuous improvement10% Assess and accurately report: Measure, track and report performance of all digital optimization efforts and assess against goals (return on investment/ key performance indicators) to enable data-driven decision-making

Boca Raton, Florida, Us

• Conceptualize, design, and execute multi-channel creative assets that are engaging and clean, with a consistent look and feel that adhere to brand guidelines. • Lead the team to ideate and design all creatives across multi-channel marketing executions.• Incorporated user experience best practices in all digital marketing.• Vocalize concepts and ideas, while articulating the overall benefits of design and brand identity.• Manage workload and multiple deadlines in partnership with the cross-functional marketing team.• Execute all visual design stages from concept to final hand-off to the Marketing Director• Use existing ads and assets to create the additional sizes needed to complete a campaign.

Miramar, Fl, Us

• Design direct response web pages for desktop and mobile consumption• Design web page to convert applicants to hires and to convert educational courses from free trails to paid completions.• Execute all visual design stages from concept to final hand-off to Digital Marketing• Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks• Create wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas• Present and defend designs and key milestone deliverables to peers and executive level stakeholders• Establish and promote design guidelines, best practices and standards

Boca Raton, Fl, Us

Designed and maintained user-friendly and eye-catching websites and web applications.Responsible for developing CMS websites using Shopify, WordPress and hubspot.Used HTML / PHP code, CSS and javascript to develop websites and web applications.Designed and developed websites and web applications centered on the user experience UX. Produced wireframes for the creation of websites and landing pages using UCD philosophy. Created mockups and assisted with sitemaps, user flows, and information architecture.Identified and debugged technical problems of websites. Updated websites as assigned.Researched new web technologies such as responsive web design, HTML5, and CSS3.Responsible for full conection of ecommerce sites from payment gateway to fulfillment. Responsible for the successful deployment of multiple websites/applications. Performed usability testing across different platforms, devices, and browsers.Educated the creative department in responsive layout grid design.Produced graphics and iconograghy to be used in websites and digital marketing efforts.Engineered strategies that greatly increased search engine optimization.Managed communication between creative and web development departments.Served as the webmaster for multiple company websites.

Designed and maintained websites using HTML / PHP code, CSS and javascript.Designed and developed eye-catching printed materials.Develop HTML code and visual assets for online marketing and other digital promotions.Engineered strategies that greatly increased search engine optimization.Served as the webmaster for multiple company websites.

Designed and developed websites and web applications centered on the user experience UX. Produced graphics and iconograghy to be used in websites.Produced wireframes for the creation of websites and landing pages using UCD philosophy. Responsible for the successful deployment of multiple websites.Coordinated the production of printed materials with third party vendors.Engineered strategies that greatly increased search engine optimization.Served as the webmaster for multiple company websites.

Designed and maintained websites and web applications.Produced graphics and iconograghy to be used in websites.Responsible for the successful deployment of multiple websites.Coordinated the production of printed materials with third party vendors.Engineered strategies that greatly increased search engine optimization.Served as the webmaster for multiple company websites.

Miami, Florida, Us

Designed and maintained websites.Identified and debugged technical problems of websites. Updated websites as assigned.Responsible for the successful deployment of multiple websites.Served as the webmaster for multiple company websites.

Responsible for the management of a freelance graphic design team.Designed and developed interactive presentations.Served as the webmaster for multiple company websites.Coordinated the production of printed materials with third party vendors.

New York, Ny, Us

Rough edits using Linear editingCommercial edits using Final Cut Pro.Commercial monitoring

Digital Media

Bachelor Of Arts (B.A.), Communication And Media Studies