Juan Jimenez Email & Phone Number

Valhalla, NY, US

Purchase, NY, US

• Led B2B marketing initiatives for Mastercard’s open banking solutions, focusing on driving product-led growth and increasing market penetration in lending and mortgage sectors. Engaged with cross-functional teams to.
• Directed strategic planning and execution for open banking marketing efforts, including orchestrating partner and field marketing, account-based marketing, and sales enablement.
• Developed and executed sponsorships and activation strategies for global industry events, amplifying Mastercard’s thought leadership and product visibility amongst target audiences.
• Created comprehensive competitive intelligence frameworks to inform channel marketing strategies, to strengthen positioning, enhance messaging, and differentiate client engagement.Accomplishments:
• Achieved 400% growth in API transaction volume and 600% increase in client activations through targeted marketing and enablement for digital lending solutions.
• Boosted Mastercard’s presence in the financial services sector by implementing high-impact event sponsorships and developing effective channel and messaging strategies.

New York, NY, US

Deliver comprehensive insights from marketing, consulting, and business analytics perspectives to graduate students in the Storytelling with Data course in Columbia University's M.S. in Applied Analytics program. Assisted with curriculum enhancement by delivering insights and techniques in data visualization using Tableau, designing impactful infographics.

Armonk, New York, NY, US

• Executed go-to-market strategies for IBM’s finance transformation and finance and accounting business operations services, emphasizing the commercialization of unified data, AI, and automation platforms, and promoting.
• Developed and implemented demand generation and account-based marketing campaigns, tailored for geographic markets to enhance awareness and engagement.
• Led analyst relations and co-marketing efforts, producing thought leadership on enterprise value streams enabled by generative AI.
• Conceptualized and launched The Strategic CFO thought leadership series, including supporting blogs and webpages to drive demand.
• Promoted sustainability, sustainable finance, and ESG reporting solutions through thought leadership, while deploying account-based marketing or business development efforts, ensuring these topics stayed.
• Achieved a 300% year-over-year increase in organic traffic and doubled C-suite account engagement through targeted demand generation.

Armonk, New York, NY, US

• Executed go-to-market strategies for IBM Quantum's software-as-a-service, cloud-based quantum computing services, and portfolio of quantum hardware systems. Created messaging platforms for offerings that facilitate.
• Advanced product-led growth for IBM Quantum's SaaS platforms, enhancing segmentation and lifecycle analytics to increase user base engagement.
• Launched the IBM Quantum Accelerator initiative to drive adoption of quantum business models, engaging researchers and developers across sectors.
• Established a brand health monitor and survey tools to track product perception and market relevance.Accomplishments:
• Drove double-digit growth in IBM Quantum’s resource usage and retention by deepening developer engagement.
• Positioned IBM as a leader in quantum-enabled solutions and services, gaining SaaS and cloud-native quantum platform adoption across diverse industries.

Austin, Texas, US

• Led B2B2C marketing strategy for Oracle Utilities' Opower Customer Engagement platform, a leading solution for utility customer engagement, helping utilities drive energy conservation and achieve energy management.
• Developed marketing campaigns to communicate Opower’s value in reducing customer energy usage, delivering cost-effective B2B2C strategies that scaled energy savings.
• Collaborated with product management to enhance platform features and support go-to-market efforts for new applications, driving increased revenue.
• Created comprehensive sales toolkits—including pitch decks, value propositions, and messaging guides—to improve sales effectiveness and support new account executive onboarding.
• Optimized digital channels, empowering customers to achieve energy-saving goals through self-service and data-driven solutions.Accomplishments:
• Boosted sales effectiveness and reduced onboarding time through well-structured toolkits that streamlined knowledge transfer and sales plays, effectively engaging target audiences and driving lead generation.

New York, NY, US

• Led marketing and advertising strategies for Con Edison’s energy efficiency and demand management programs across commercial, residential, multifamily, and distributed energy resource sectors, driving awareness and.
• Directed a cross-functional team including product marketers, creative services, and an advertising agency to deliver cohesive marketing efforts.
• Conceptualized and managed “The Energy of New York” campaign, Con Edison’s first omnichannel energy efficiency and demand management TV spot.
• Oversaw a $10M annual budget, ensuring strategic allocations across the EEDM portfolio and enhancing marketing operations with targeted communications and advanced CRM capabilities.Accomplishments:
• Improved lead targeting and sales effectiveness through the use of LinkedIn Sales Navigator, advanced propensity models, and segmented CRM lead lists.
• Optimized marketing and sales effectiveness by developing propensity models, segmenting lead lists, and enhancing the CRM system.

Schenectady, NY, US

• Developed and executed strategic, integrated marketing campaigns to promote GE’s Gas Power Systems, fuel flexibility solutions, and predictive analytics applications, strengthening brand positioning and driving.
• Led cross-functional collaboration to refine product messaging and content for new launches, digital assets, and print collateral, aligning with go-to-market strategies for equipment and services.
• Articulated the value of GE’s gas turbine fuel solutions for diverse audiences, from students to executives, creating a differentiated narrative that resonated across market segments. Partnered with subject matter.
• Managed digital projects and content updates on web platforms, collaborating with the Digital Center of Excellence to implement augmented reality and self-service tools.
• Led training programs for sales and commercial engineering teams, equipping them with knowledge on digital customer journey insights and product positioning.Accomplishments:
• Boosted marketing effectiveness and consistency across channels by refining messaging that emphasized GE’s expertise and digital industrial solutions, generating greater alignment with brand strategy.

Høvik, Oslo, NO

• Led the design and implementation of nationwide energy efficiency market transformation programs, enhancing outreach and accelerating adoption of clean energy innovations. Enhanced reporting and performance monitoring.
• Directed business analysts in the development and launch of new metrics, reporting systems, and transformation initiatives across energy efficiency programs.
• Monitored performance trends across organizations, identifying bottlenecks and driving continuous improvement through metrics and best practice identification.Accomplishments:
• Scaled clean energy technology pilots and conservation programs across sectors including small businesses, hospitality, and supermarkets, in collaboration with the New York State Energy Research and Development.
• Served as a project manager improving workstream orchestration and deliverable asset quality for net-to-gross impact studies, program impact evaluations, and market characterizations deployed on behalf of utility.
• Successfully implemented energy efficiency programs that increased stakeholder engagement and participation.

Basking Ridge, NJ, US

• Led and supervised a team of telecommunications network and outside plant technicians, managing fiber-optic network installation and maintenance projects. Optimized processes for improved network performance, quality.
• Managed routine projects aimed at improving regional telecom infrastructure, ensuring successful project completion within timelines.
• Directed and mentored a team of technicians, focusing on employee development, performance coaching, and fostering a collaborative work environment.
• Mediated union/management relationships, ensuring smooth operations and compliance with labor agreements.
• Executed regional sales and marketing initiatives, driving business growth and promoting telecom services.Accomplishments:
• Successfully led fiber-optic network installation and maintenance projects, enhancing infrastructure quality and performance.

Assisted in help desk consulting, focusing on operating system and software upgrades, database management, and web design and development. Played a key role in supporting the implementation of new information management systems, including conducting quality assurance testing to ensure successful integration and functionality.

Mba, Business, Management, Marketing, And Related Support Services

Bachelor Of Applied Science (Basc), Mathematics And Computer Science

Bachelor Of Arts (B.A.), Spanish Language And Literature