Category Coordinator at MARS Petcare

Category Coordinator at MARS for WalMart Mexico, owners of the captaincy for the confectionery category, providing a specialized service to develop the client´s strategy to ensure the business growth medium and long-term. Data-base owner, providing analytics and insights regarding portfolio, market, suppliers and items.

Analysis and administration of internal projects respecting portfolio management, innovation analysis, delisting assessment, etc.Listings and distribution projects tailormade for our principal clients such as Walmart, Oxxo, Fragua, etc. detecting gaps and closing building blocks.Category analyst for Cinépolis, working with the client to review periodically the items and activations performance.

Responsible of the strategy regarding the activation of indirect customers such as: trade management, discounts, additional exhibitions, etc. all through our wholesaler´s partnership.Post-mortem analysis of each wave of investment, working with theaccount to best suit needs