Juan Carlos Arce López Email and Phone Number
I am a visionary and inventive brand developer with extensive experience of groundbreaking marketing campaigns and global market expansion in various industries, including music and entertainment. As a results-driven business developer, I’ve navigated complex targets and markets in Mexico and globally, building relationships with key stakeholders to maximize revenue and market share while continuously growing knowledge base and professional network. Also, I am a persuasive communicator and an expressive musician passionate about storytelling, connecting with audiences worldwide, and synergizing my business and creative skills.I have spearheaded the development and execution of record-breaking marketing campaigns for various brands at multinational companies, resulting in impressive business growth, client engagement, and revenue generation. Leveraging innovative marketing strategies to launch new products and services in challenging markets, I consistently exceed targets within strict timelines. I’ve conceived and implemented new business models to expand into more regions and countries, increasing market penetration, enhancing brand awareness, and identifying and negotiating strategic partnerships to ensure a successful entry into the market. I’ve had many successes in generating incremental revenue, increasing profitability, building and growing a customer base, and improving brand recognition.As an entrepreneur in the Music & Entertainment business, I created my own production company, cultivating a broad network, fostering key relationships, including media influencers, investors, and industry leaders, driving positive brand perception and increased collaboration. To secure funding, negotiate partnerships, and ensure buy-in for new projects, I developed and delivered persuasive presentations. As an articulate communicator, I bridge cultural and language barriers by fostering a team environment of trust and collaboration, developing high performing talent. I continually seek opportunities to blend my business acumen with my creative passion to develop and execute innovative and impactful projects. My musical expertise shows my creative marketing assets that resonate with diverse audiences, enhancing brand storytelling and connecting on an emotional level.Starting my own audio production studio has enabled me to grow my professional network in the music industry through my work with recording artists. As a musician myself, I am very familiar with both sides of the entertainment business: Creating artistic work and promoting it to generate profit.
Elevare Consulting
View- Website:
- elevareconsulting.com
- Employees:
- 2
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Independent Senior ConsultantElevare ConsultingMexico City, Mexico -
Head Of Marketing & Business Development - Usa & LatamGrupo Rotoplas May 2021 - Sep 2023Mexico City, MexicoGenerating revenue and growth, I spearheaded the innovation pipeline, leading to USD $2.8 million in net sales and contributing significantly to the overall USD $120 million net sales achieved in 2022, and structured a new business unit with the potential to generate USD $57 million in net sales by 2027. I launched a new business model for the US market, projected to generate USD $17.1 million in net sales and a 25% EBITDA margin. Driving market expansion through a comprehensive strategy… Show more Generating revenue and growth, I spearheaded the innovation pipeline, leading to USD $2.8 million in net sales and contributing significantly to the overall USD $120 million net sales achieved in 2022, and structured a new business unit with the potential to generate USD $57 million in net sales by 2027. I launched a new business model for the US market, projected to generate USD $17.1 million in net sales and a 25% EBITDA margin. Driving market expansion through a comprehensive strategy, effectively promoted the product portfolio and facilitated business growth. I conceptualized and implemented multi-media marketing campaigns, leading a cross-functional team and establishing myself as the Services BU's Media spokesperson. Empowered a high-performing team, I fostered a collaborative and results-oriented environment that delivered impactful marketing campaigns and new business developments, effectively communicating the company's vision and values, building brand awareness and trust with key stakeholders. Show less -
Senior Global Marketing & Business Development Manager - Usa And LatamGrupo Rotoplas May 2019 - May 2021Mexico City, MexicoSpearheaded the expansion of business and market reach, resulting in significant gains in brand awareness and lead generation. As Head of Marketing for Bebbia, I redesigned communication strategy, enhancing brand engagement and market recognition. I proactively built Bebbia's influence through strategic partnerships and initiatives, opening doors to new markets and customers. In my dual as Head of Business Development for B2B and B2C, I demonstrated exceptional versatility and a deep… Show more Spearheaded the expansion of business and market reach, resulting in significant gains in brand awareness and lead generation. As Head of Marketing for Bebbia, I redesigned communication strategy, enhancing brand engagement and market recognition. I proactively built Bebbia's influence through strategic partnerships and initiatives, opening doors to new markets and customers. In my dual as Head of Business Development for B2B and B2C, I demonstrated exceptional versatility and a deep understanding of diverse markets, establishing a new business unit, creating a sustainable revenue stream, and contributing to overall business growth. I built and nurtured a robust B2B and B2C pipeline across multiple countries, securing key partnerships and lead generation. I championed innovation at Bebbia, fostering a customer-centric culture and driving the development of a vibrant and unique innovation pipeline. I streamlined business processes and implemented strategic initiatives, unlocking new revenue potential and optimizing resource allocation. Show less -
Senior Group Marketing Manager For New BusinessesGepp Nov 2015 - Apr 2019Mexico City, MexicoLeading successful product launches at major music festivals like Vive Latino and Pa'l Norte, solidified Rockstar Energy Drink's association with top musical talent and boosted brand awareness among key demographics. I secured impactful partnerships with over ten influential artists and bands, including Panteón Rococó, Kinky, Los Amigos Invisibles, Los Claxons, and Enjambre, leveraging their fanbases to create authentic brand connections. Through market momentum, I achieved an impressive +51.8%… Show more Leading successful product launches at major music festivals like Vive Latino and Pa'l Norte, solidified Rockstar Energy Drink's association with top musical talent and boosted brand awareness among key demographics. I secured impactful partnerships with over ten influential artists and bands, including Panteón Rococó, Kinky, Los Amigos Invisibles, Los Claxons, and Enjambre, leveraging their fanbases to create authentic brand connections. Through market momentum, I achieved an impressive +51.8% volume growth for Energy Drinks category, demonstrating my ability to translate marketing initiatives into tangible commercial success and enhance brand loyalty. As a digital visionary, I launched a vibrant digital platform for Starbucks' Frappuccino, showcasing my leadership skills in guiding creative teams through the entire project lifecycle. I created an innovative experience in an engaging digital space that transformed the product into more than just a beverage, enhancing customer engagement and brand appeal. Show less -
Marlboro Senior Brand ManagerPhilip Morris Mexico Oct 2013 - Oct 2015Mexico City, MexicoAttained a brand revamp by revitalizing a prominent brand, solidifying its iconic status and driving market share expansion to capture an impressive 11% of the total industry. Managing a significant USD $6.5 million budget, I spearheaded initiatives to reinforce brand legacy while staying relevant to modern audiences, ensuring long-term success and customer loyalty. I translated complex business objectives and customer needs into clear, captivating content strategies for diverse target… Show more Attained a brand revamp by revitalizing a prominent brand, solidifying its iconic status and driving market share expansion to capture an impressive 11% of the total industry. Managing a significant USD $6.5 million budget, I spearheaded initiatives to reinforce brand legacy while staying relevant to modern audiences, ensuring long-term success and customer loyalty. I translated complex business objectives and customer needs into clear, captivating content strategies for diverse target audiences, leveraging a one-to-one approach to effectively reach and engage consumers at key touchpoints. I delivered outstanding loyalty KPIs, exceeding expectations and proving the efficacy of my content strategy in fostering deep customer connections. Championing the launch of a new product generated immense excitement and exceeded initial sell-out projections. Masterfully navigating the product launch process ensured profitability and secured a competitive edge in the market. With a keen understanding of market dynamics and customer preferences, I drove successful product innovation and market entry. Show less -
Chocolate Abuelita Senior Consumer Marketing ManagerNestlé Mexico Mar 2011 - Sep 2013Mexico City, MexicoI transformed a legacy by repositioning an iconic product as a premium, authentic Mexican brand, significantly elevating its category presence and brand awareness. Through strategic leadership, I spearheaded a comprehensive marketing strategy with a USD $5 million budget, orchestrating every aspect of the campaign and media plan, driving annual sales exceeding USD $100 million, representing a remarkable ~60% of Nestlé Mexico's entire chocolate business. I maximized the ROI of marketing… Show more I transformed a legacy by repositioning an iconic product as a premium, authentic Mexican brand, significantly elevating its category presence and brand awareness. Through strategic leadership, I spearheaded a comprehensive marketing strategy with a USD $5 million budget, orchestrating every aspect of the campaign and media plan, driving annual sales exceeding USD $100 million, representing a remarkable ~60% of Nestlé Mexico's entire chocolate business. I maximized the ROI of marketing campaigns, achieving a stunning +400bps increase in volume market share and a +17bps boost in consumption frequency, and a cost-saving innovation by delivering exceptional value by redesigning product packaging, leading to cost savings of USD $400,000. The overall impact of strategically repositioning this iconic product not only revitalized a legacy brand, but also drove significant sales growth, market share expansion, and brand awareness. Show less -
Knorr Regional Brand Development Manager LatamUnilever Feb 2010 - Feb 2011Mexico City, MexicoI supercharged the #3 largest business in LATAM by driving a remarkable USD $70 million in sales revenue through strategic Go-To-Market initiatives. Spearheading a high-impact marketing campaign for a key innovation project in the Middle Americas, I achieved a 20% boost in bouillon sales. As a brand transformation architect, I repositioned the brand as modern and innovative, increasing market penetration and consumption frequency, fostering engagement with local partners and developing… Show more I supercharged the #3 largest business in LATAM by driving a remarkable USD $70 million in sales revenue through strategic Go-To-Market initiatives. Spearheading a high-impact marketing campaign for a key innovation project in the Middle Americas, I achieved a 20% boost in bouillon sales. As a brand transformation architect, I repositioned the brand as modern and innovative, increasing market penetration and consumption frequency, fostering engagement with local partners and developing impactful content. Show less -
Knorr Masterbrand Global Brand Development AssistantUnilever Uk Feb 2009 - Jan 2010London, England, United KingdomI conceptualized and executed a strategic package redesign and relaunch for the bouillon portfolio globally, resulting in a significant increase in volume market share across multiple countries. Leveraging consumer insights and market trends, I revamped the packaging to optimize shelf presence and appeal, driving a remarkable boost in sales. I also designed and implemented a global stewardship plan and deployed a new global communications visual identity, resulting in an outstanding loyalty… Show more I conceptualized and executed a strategic package redesign and relaunch for the bouillon portfolio globally, resulting in a significant increase in volume market share across multiple countries. Leveraging consumer insights and market trends, I revamped the packaging to optimize shelf presence and appeal, driving a remarkable boost in sales. I also designed and implemented a global stewardship plan and deployed a new global communications visual identity, resulting in an outstanding loyalty increase of 20% within the brand world community. Show less -
Knorr Regional Brand Development Assistant LatamUnilever Jul 2007 - Jan 2009Mexico City, MexicoI developed and executed regional marketing campaigns alongside senior leadership, infusing the initiatives with bold creative concepts and captivating visuals, collaborating seamlessly with multicultural marketing teams across LATAM. Enhancing brand differentiation through the innovative new packaging, I set the bouillon portfolio apart from competitors and secured a competitive edge. I orchestrated cross-channel campaigns that ignited customer engagement, weaving together engaging… Show more I developed and executed regional marketing campaigns alongside senior leadership, infusing the initiatives with bold creative concepts and captivating visuals, collaborating seamlessly with multicultural marketing teams across LATAM. Enhancing brand differentiation through the innovative new packaging, I set the bouillon portfolio apart from competitors and secured a competitive edge. I orchestrated cross-channel campaigns that ignited customer engagement, weaving together engaging storytelling, compelling visuals, and interactive elements across channels. I personalized customer experiences across touchpoints through data analysis to increase brand loyalty. Show less -
Johnson’S Baby Marketing TraineeJohnson & Johnson Consumer Mexico Apr 2006 - Jun 2007Mexico City, MexicoI analyzed sales opportunities, reviewed pricing practices, assisted with new product launches, and developed competitive analysis. I also supported planning and implementation of the annual marketing plan, focusing on below the line activities. Being the champion of innovation and new projects, I successfully launched a new product line in Mexico, behind the concept of nurturing babies' skin.
Juan Carlos Arce López Education Details
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Business Administration, Management And Operations -
Helsinki School Of EconomicsMarketing
Frequently Asked Questions about Juan Carlos Arce López
What company does Juan Carlos Arce López work for?
Juan Carlos Arce López works for Elevare Consulting
What is Juan Carlos Arce López's role at the current company?
Juan Carlos Arce López's current role is Independent Senior Consultant.
What schools did Juan Carlos Arce López attend?
Juan Carlos Arce López attended Instituto Tecnológico Autónomo De México, Helsinki School Of Economics.
Who are Juan Carlos Arce López's colleagues?
Juan Carlos Arce López's colleagues are Tom Weibert, Vikas S.
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Juan carlos López arce
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