I managed musicians and bands communication as a press agent. As a journalist I worked in several newspapers and magazines, also as argentinean correspondant of Super Sports Mag (UAE). I’m actually working as an associate professor at Universidad Austral (Buenos Aires), where I’ve just finished the PGC (Contents Management Program).Specialties: Journalism, production, media management and press campaigns. I am: creative, hardworking, committed, outgoing,curious, 100% melomaniac, 100% cinefile, 100% reader.
Crisoles Centro De Arte
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Director De Actividades CulturalesCrisoles Centro De Arte Oct 2018 - PresentLa Plata, Buenos Aires, ArgentinaDesde octubre de 2018 me ocupo de la programación y coordinación de eventos culturales del Centro de Arte Crisoles de la ciudad de La Plata, un espacio que cuenta con 2 auditorios para 200 personas, 5 aulas, salas de danza y un estudio fotográfico. Allí presentamos shows, festivales, presentaciones, muestras, talleres y clínicas.
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Freelance WriterJournalism / Writing 1997 - PresentI love writing. And so, I chose communication career. I started as a journalist in Hoy (one of the most relevant newspapers of La Plata City), then worked at Gente (the most popular weekly magazine in Argentina), and also as a freelance in La Nación (one of the most important newspaper in Argentina). Between 2003 and 2010 I was the Argentinean correspondent for Super Sports Magazine (well known soccer magazine from UAE and Arab World). I also collaborated with some others as Polo Today, and some corporative ones as Peugeot Magazine, Vida Austral, Ey!. I’m a member of Babia magazine staff. Now I'm focused on the publication of a book containing my poetry work (between 1989 and 2003).
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CeoWww.Instrument-Ar.Com Jan 2013 - Oct 2018Buenos Aires, ArgentinaInstrument-ar es un e-commerce que reunía dos de mis pasiones: la música e internet. En clave B2C, ofrecimos en Argentina y el mundo artículos e insumos para músicos (desde accesorios hasta instrumentos) creados y fabricados en nuestro país por productores y luthiers argentinos. En nuestro caso, la oportunidad de generar un negocio rentable a través de este proyecto fue de la mano con la generación de marca país y reivindicación de una industria 100% nacional que lleva más de una década de próspero desarrollo.
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Coordinador De ProducciónPezurbano May 2011 - Dec 2012Mi rol consistió en gestionar al equipo de redacción, diseño y asistentes; garantizar la calidad de los textos, la actualización y mejora del manual de redacción, la evaluación del desempeño de editores y redactores; controlar los niveles de producción mediante un informe de rendimiento individual; definir estrategias de producción efectiva; canalizar los cambios propuestos por Brasil para Latam y ser el focal point en temas de producción (redacción, diseño, stage).
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TeachingUniversidad Austral - Argentina Mar 2007 - Jun 2012In 2006 I began to give writing workshops at the Universidad Austral (UA). Since 2007 I work there as an associate professor at two communication courses, Journalistic Genres and Creative Nonfiction Genres. We recreate the model of news production, imitating the atmosphere of a newsroom and producing texts in real time. Students work under our supervision. They write reviews, chronicles, profiles, interviews, essays and opinion articles. We also encourage the students to do their own blog in order to develop their writing with a multimedia approach. -
Media Management / MusicAmelia Álvarez Comunicación Dec 2006 - Oct 2010For nearly four years I managed artists and rock bands communication. Some of well known Argentinean musicians as Gustavo Cerati, Infierno 18, Miranda! or Catupecu Machu. I also developed some others like Tan Bionica, Shaila, or Altocamet, only to mention a few of them. I improved a media training program for them, planned and executed communication campaigns (new releases, press conferences, tours, shows and video clips). Reframed and developed a web blog platform that offers templates for media registration and accreditation to events and press kits. Since 2009 I proposed a plan to position the agency on social networks and train our customers to manage their own communities (MySpace, Facebook, Sonico, Flickr, YouTube, Vimeo).
Juan Cruz León Education Details
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Negocios Internacionales/Comercio Internacional -
Communication -
Communication And Media Studies
Frequently Asked Questions about Juan Cruz León
What company does Juan Cruz León work for?
Juan Cruz León works for Crisoles Centro De Arte
What is Juan Cruz León's role at the current company?
Juan Cruz León's current role is Graduate in Social Communication / Journalism – Media Management - Music - Teaching.
What schools did Juan Cruz León attend?
Juan Cruz León attended Universitat Pompeu Fabra, Universidad Austral, Buenos Aires, Universidad Austral, Buenos Aires.
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