I lead the strategic planning and execution of integrated marketing and communication efforts to drive brand growth, engagement, and visibility. My role involves overseeing digital marketing, media relations, content creation, and public relations while ensuring consistent brand messaging across all platforms.With expertise in both internal and external communications, I manage public relations, press releases, crisis communication, and stakeholder engagement. I also lead teams in developing marketing campaigns, digital strategies (SEO, SEM, social media, email marketing), and content for websites, newsletters, and social channels.In addition to managing budgets and resources, I monitor KPIs and use data-driven insights to optimize marketing efforts. My focus is on delivering effective campaigns that align with business goals, foster customer loyalty, and enhance brand reputation.My skills include strategic leadership, team management, media outreach, content creation, and performance analysis. I ensure that all marketing and communications efforts support the organization’s overall mission, contributing to its growth and success.

As a Social Media Manager, I develop and execute strategies to enhance brand presence across platforms, driving engagement and audience growth. My responsibilities include content creation, managing daily social media activities, and fostering community engagement by responding to comments, messages, and mentions.I create tailored content for platforms like Instagram, Facebook, Twitter, and LinkedIn, ensuring consistency with the brand’s voice and goals. I also track and analyze social media performance through metrics like engagement, follower growth, and conversions, using data-driven insights to optimize campaigns.Staying current with the latest trends, I adapt strategies to keep the brand competitive. I collaborate closely with marketing and design teams to ensure cohesive messaging and brand consistency across all channels. My goal is to build strong online communities and increase brand visibility, contributing to the overall success of the organization.Skills: Content creation, platform management, analytics, trend monitoring, community engagement, strategic planning.

Abba Insight Media LLC is a faith-driven strategic marketing agency dedicated to helping businesses and organizations amplify their message through personalized and effective digital marketing solutions. Led by CEO and Owner Juan David Tena, we specialize in social media management, content creation, and brand strategy, all rooted in Christian values of empathy, service, and integrity.At Abba Insight Media, we understand that marketing is more than just promotion—it's about building authentic connections and solving real problems. Our approach integrates the latest marketing techniques with a deep commitment to human-centered, empathetic communication. Inspired by the teachings of Jesus Christ and intellectual marketing leaders like Seth Godin, we focus on ethical persuasion, storytelling, and targeting the smallest viable market to ensure that each message resonates with the right audience.Our signature offering is a comprehensive video and social media management package designed to create high-quality, engaging content that grows your brand and fosters community. We pride ourselves on delivering results with professionalism and grace, all while staying true to our core mission: helping businesses succeed by staying authentic, purposeful, and values-driven.If you're looking to elevate your online presence and connect with your audience in a meaningful way, Abba Insight Media is here to guide you on that journey.

Represent Colombia's interests abroad, operating under the guidance of an ambassador or consul. Monitor and report relevant developments in the host country to consulate leadership. Facilitate legal processes for the Colombian community in Orlando, Florida, United States. Key Responsibilities:- Media Relations: Cultivate and maintain relationships with media outlets to ensure accurate coverage of consulate activities and policies. - Public Relations: Develop press releases, statements, and materials to communicate consulate positions, initiatives, and events to the public. - Legal Document Assistance: Coordinate with consulate staff to aid community members in obtaining legal documents such as visas, passports, and birth certificates. - Internal Communication: Ensure consistent and clear communication within consulate staff, disseminating important information and updates. - Crisis Communication: Develop protocols for managing communication during crises to uphold public trust. - Social Media Management: Oversee consulate presence on social media platforms, create content, engage with followers, and monitor online discussions. - Speechwriting: Assist consulate officials in preparing speeches, talking points, and presentations for public appearances. - Brand Management: Promote the consulate's brand image through strategic communication initiatives. Community Engagement: Foster positive relationships with local communities and promote understanding of consulate services and policies. - Collaboration: Work with other consulate departments, government agencies, and external partners to align communication efforts with consulate objectives. - Monitoring and Analysis: Track media coverage and communication metrics to evaluate the effectiveness of communication strategies.

Document and disseminate the activities and messages of the Presidency of the Republic of Colombia under Nobel Peace Prize Laureate Juan Manuel Santos Calderón's leadership. Capture compelling visual content, support the press office, and contribute to strategic communication efforts. Notable Achievements:- Photographed the peace process in Havana, Cuba, with the Guerilla F.A.R.C. - Documented the delivery of the Nobel Peace Prize to President Juan Manuel Santos in Oslo, Norway. - Served as the official photographer during Pope Francis's visit to Colombia. - Captured moments during the invitation to Buckingham Palace by the British Crown and Her Majesty Queen Elizabeth of England.- Covered the visit to the White House with former President Donald Trump and other international events. Key Responsibilities:- Capture high-quality photographs and videos of presidential events and engagements.- Ensure visual content aligns with branding guidelines and communication strategy. - Edit and curate visual assets for various communication channels. - Collaborate with the press office to provide visual support for media engagements. - Maintain an organized library of press-ready images and videos. - Contribute to visual storytelling strategies. - Write captions and descriptions for visual content. - Create engaging social media content and campaigns. - Curate and manage visual content on official platforms. - Attend and document presidential events and official visits. - Exercise discretion and sensitivity when documenting sensitive events. - Ensure timely delivery of edited images to press media agencies, and goverment agencies.

As the Official Photographer within the Department of Communications at the National University of Colombia, I play a vital role in visually documenting and promoting the university's activities, achievements, and ethos. This position combines the tasks of capturing compelling visual content with supporting the department's communication initiatives. Key Responsibilities: - Photography and Visual Content Creation:Capture high-quality photographs and videos of university events, academic endeavors, research projects, and campus life. - Ensure visual content reflects the diversity and dynamism of the university community while adhering to branding guidelines.- Edit and refine visual assets for various communication platforms, including newsletters, brochures, social media, and the university website. - Support for Communications Initiatives: - Collaborate with the communications team to develop visual content showcasing the university's mission, values, and accomplishments. - Provide photography support for press releases, media pitches, and other communication materials. - Contribute to multimedia campaigns and storytelling projects to engage internal and external audiences. - Event Coverage and Documentation: Attend university events, ceremonies, and academic gatherings to comprehensively document significant moments and activities. Capture candid images that showcase the university's academic excellence, research innovation, and cultural richness. - Coordinate with event organizers to ensure thorough coverage and meet specific photography requirements. - Archiving and Management: Maintain an organized archive of visual assets, including photos, videos, and multimedia projects. - Utilize effective categorization and tagging practices to enhance searchability and reusability of visual content. - Adhere to best practices in digital asset management to safeguard the integrity and confidentiality of university images and videos.

As Editor of Photography for Group Editorial El Periódico de los Colombianos, I lead the visual storytelling direction for one of Colombia's prominent media conglomerates. With a skilled team, I capture the essence of Colombian life, events, and culture. My role ensures our visual content resonates with readers, communicates key messages effectively, and maintains journalistic integrity.Key Responsibilities:- Photographic Content Curation and Management:Curate diverse, high-quality visual content across print and digital platforms. Manage resources and workflows to optimize efficiency and output.Develop processes for organizing and archiving visual assets.- Quality Assurance and Editorial Standards:Uphold editorial standards, ensuring accuracy and authenticity.- Review and edit photographs to enhance impact and relevance.- Collaborate with editorial teams to align visual content with narratives and audience preferences.- Team Leadership and Development:Direct and support a team of photographers for professional growth.- Set clear expectations and goals, providing regular feedback.Cultivate a collaborative and innovative work environment.- Strategic Planning and Direction: Develop long-term vision and plans for the photography department.Identify trends and best practices to enhance photographic storytelling.Encourage experimentation and exploration of new techniques.- Collaboration and Communication: Work closely with editors, journalists, and designers on visual projects.Collaborate across departments to leverage visual content for engagement.- Communicate effectively to ensure alignment with editorial priorities.- Community Engagement and Representation: Foster relationships with photographers and communities for inclusive representation. Act as an ambassador, promoting the photography department's work.

- Covered breaking news, events, and features for national and international audiences- Produced visually stunning images that captured the essence of the stories being reported- Worked in fast-paced and challenging environments, including conflict zones and natural disasters- Collaborated with writers, editors, and other journalists to ensure that stories were told effectively and accurately