Marketing Automation Technical Consultant
CurrentConsultant in the area of marketing automation participating in different projects such as Avolta (Emporium/Dufry) and Endesa, with Salesforce Marketing Cloud and Adobe Campaign tools.SFMC (Endesa):- Design and implementation of multichannel journeys.- Data model design (SQL) advanced segmentations in DE, SQL Query.- Technical Audit Configurations, Triggered emails, Automation Studio, API (Rest / SOAP), FTP.- Cloud Pages Development (HTML, CSS, AMPScript).- Push Notifications and SMS, A/B testing, dynamic content and email personalization (AMPScript).- Email Marketing best practices, link tagging and deliverability tool management.- Salesforce Sales / Service Admin and knowledge of other clouds.Adobe (Emporium - Avolta)- Design and implementation of workflows- Email editing and implementation - Use of filters and queries to obtain Data and Counts.- Uploading of creativities and basic customizations in different channels.- Creation and execution of Journeys with automations in SFMC.- Support in the configuration of Adobe Campaign Standard.- Execution of transactional messages through the implementation of JavaScript.
