Juan Francisco Cabal Gutiérrez

Juan Francisco Cabal Gutiérrez Email and Phone Number

MBA | Sales | Digital Commerce | Business Development | Brand Strategy @ IE Business School
Juan Francisco Cabal Gutiérrez's Location
Madrid, Community of Madrid, Spain, Spain
About Juan Francisco Cabal Gutiérrez

I spent the last two years working at Rappi's Monetization Team. A game-changing experience where I had the opportunity to manage and build sales teams across several LATAM markets, designing and creating campaigns, kpi's, and insights, for several of the most iconic Food & Beverage brands. Above all, Rappi gave me the right mindset to set focus on "moving the needle," both for our clients and our teams. My previous experience at Diageo, made me develop a passion for brands and the push required to attract sales channels and customers. Currently, I'm pursuing the International MBA program at IE Business School in Madrid, where I look forward to the challenges presented to me by my classmates and professors.

Juan Francisco Cabal Gutiérrez's Current Company Details
IE Business School

Ie Business School

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MBA | Sales | Digital Commerce | Business Development | Brand Strategy
Juan Francisco Cabal Gutiérrez Work Experience Details
  • Ie Business School
    International Mba
    Ie Business School Sep 2022 - Present
    Madrid, Community Of Madrid, Spain
  • Rappi
    Head Of Brand Ads And Partnerships Drinks Andean
    Rappi Feb 2022 - Sep 2022
    Colombia
    - Led Rappi's Monetization Team for the Beverages Category in Colombia, Peru, and Ecuador, in charge of developing and commercializing Rappi’s Ads and Data products.- Negotiated joint business plans for the region with the main makers of the Category, organizing workshops and business reviews, with bottlers and other key stakeholders, to define the correct KPIs. - Innovated with the Ad’s operations and tech team in the creation of new ad slots inside the App and the first-ever restaurant check-out in Rappi’s restaurant vertical.
  • Rappi
    Head Of Brand Ads And Partnerships Liquors & Cigarettes Co
    Rappi Nov 2020 - Feb 2022
    Colombia
    - Led Rappi's Monetization Team for the Liquors and Cigarettes Category in Colombia in charge of developing and commercializing Rappi’s Ads and Data products.- Expanded Rappi’s ultra-fast deliveries vertical (Rappi Turbo) by leveraging on ads and discounts paid by the makers. Increased the sales mix of Turbo from 0% to 56% for the liquors category in 9 months.
  • Diageo
    Key Account Manager
    Diageo Apr 2019 - Nov 2020
    Bogotá, Bogotá D.C. Department, Colombia
    - Managed Diageo’s reserve accounts in the on-trade channel, implementing the serve strategy in 180 outlets with a group of 14 bar advisors and Diageo's distributors in the market. - Responsible of Diageo's Cash and Carry Accounts in the Colombian market, implementing POS strategy and negotiations of Commercial Agreements.
  • Diageo
    Trade Marketing Coordinator
    Diageo Nov 2016 - Apr 2019
    Bogotá, Bogotá D.C. Department, Colombia
    - Executed commercial and marketing strategies for key customers (on trade, wholesalers, modern trade retailers) collaborating with Diageo’s distributors and sales forces, across the Colombian market.
  • Gws Global Wine & Spirits
    Trade Marketing Analyst Moët Hennessy
    Gws Global Wine & Spirits Nov 2015 - Nov 2016
    Bogotá, Colombia
    - Global Wine & Spirits is the official distributor and importer of renowned Wine & Spirits portfolios such as Moët Hennessy, Brown Forman, Concha & Toro, Bacardi.- Responsible for supervising Moët Hennessy's POS strategy across channels.- Managed brands merchandise and communications for the Colombian market.

Juan Francisco Cabal Gutiérrez Skills

Management Trade Marketing Marketing Event Management Business Strategy Sales Management Sales Negotiation Microsoft Office Marketing Strategy

Juan Francisco Cabal Gutiérrez Education Details

Frequently Asked Questions about Juan Francisco Cabal Gutiérrez

What company does Juan Francisco Cabal Gutiérrez work for?

Juan Francisco Cabal Gutiérrez works for Ie Business School

What is Juan Francisco Cabal Gutiérrez's role at the current company?

Juan Francisco Cabal Gutiérrez's current role is MBA | Sales | Digital Commerce | Business Development | Brand Strategy.

What schools did Juan Francisco Cabal Gutiérrez attend?

Juan Francisco Cabal Gutiérrez attended Ie Business School, Universidad De Los Andes, Colegio Bolivar.

What skills is Juan Francisco Cabal Gutiérrez known for?

Juan Francisco Cabal Gutiérrez has skills like Management, Trade Marketing, Marketing, Event Management, Business Strategy, Sales Management, Sales, Negotiation, Microsoft Office, Marketing Strategy.

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