Symphony is a scale-up FinTech firm and market disruptor providing secure communication solutions for financial markets including asset managers, banks, exchanges, wealth managers and insurance companies via a unique SaaS platform that can integrate into existing workflows to meet and exceed the financial industry's FINRA and SEC requirements for capturing and archiving communications. - Defined and delivered upon the strategic digital marketing approach, establishing the go-to-market strategy for the Messaging, Voice, Analytics, and Directory product lines, driving awareness and catapulting market share.- Trained, mentored, and led cross-functional marketing teams of design, product, and web, providing ongoing guidance to enable continuous development while nurturing a collaborative and results-focused culture.- Translated user and market insights into actionable intelligence, uncovering opportunities, developing tailored ABM, GTM and pricing strategies, skyrocketing product awareness across global markets, and building robust B2B sales funnels realizing $6M+ yearly.- Planned and orchestrated 3 global product launches and B2B marketing programs, controlling a $200K+ annual budget, leading all resources and assets across the 360-cycle, and delivering a 2:1 ROAS.- Measured and tracked KPIs, growth, and efficiency targets, leveraged analytics to evaluate performance, and continuously fine-tuned strategies to lower marketing spending by 20% and catapult ROI by 18%. - Partnered with product marketing, communications, design, and sales leadership to refine messaging, articulate value propositions, develop compelling narratives, and strengthen product positioning, attaining a 22% growth in qualified leads.- Influenced the product roadmap and collaborated with cross-functional teams enterprise-wide to launch new features based on technology trends, market sizing, and key customer requirements, propelling new user acquisition by 83% and revenue by 66%.

Amenity Analytics was a FinTech startup that developed AI and Machine Learning solutions to enable sell-side and buy-side firms in the financial sector and insurance industry draw actionable insights from documents, reports, emails and other forms of text on a massive scale. Central to this initiative were Amenity's natural language processing (NLP) models which are configurable to any text analytics strategy or industry specialization; capable of transforming unstructured data into targeted information and deliverable in consumable SaaS and API formats for asset managers, banks, hedge funds, private equity, insurance and media companies.- Created and advanced the marketing content and sales enablement strategy (battlecards, blogs, case studies, eBooks, infographics, slides), led growth marketing activities, orchestrated the rebranding of the organization, redesigned the website, developed a $20M+ sales pipeline, and established Amenity's NLP solutions and language models as category leaders across finance, insurance, and corporate segments.- Established the GTM roadmap alongside the CEO and CTO, directed 14 product launches, controlled a $150K+ yearly budget, and expanded the user base by 200%.- Developed and executed 10+ multi-channel lead generation campaigns yearly (SEO, web, paid search, paid social, display, email, events, webinars), boosting lead volume by 300% and qualified leads by 100%.- Expanded the marketing tech stack, championed novel market research and data analysis tools, new testing practices, and optimized positioning across channels to grow overall conversions by 30%.

CT Corporation, a subsidiary of Wolters Kluwer, is the category leader for legal services around corporate business compliance for corporate legal departments, small and mid-size businesses, and law firms.- Joined as a Product Manager, rose through the ranks to Sr. Marketing Manager due to exceptional performance, delivered inventive growth campaigns, and grew a $15M+ online book of business.- Led IT, Service, and Operations stakeholders to evolve the design architecture and transform the user experience on BizFilings, lowering abandon rates by 30% and accelerating new user acquisition by 15%.- Presided over SEO and SEM, generating 1500+ leads annually, expanding sales by 50%, and maintaining a #2 ranking for BizFilings among hundreds of competitors.

Vertically integrated, multi-national company selling digital storage solutions and consumer electronics. Products include SD memory cards, USB drives, PC memory, HDMI cables and video/graphics cards and Solid State Drives.- Led corporate marketing and communications for a $160M digital storage category, leading product launches and campaigns that increased SD memory card sales from $124M to $150M and reached a #2 market share in the US.- Launched 8 product line extensions alongside engineering, coordinated sales enablement, produced collateral, and empowered the sales team to close 5 high-level deals and generate $40M in new business.

Healthcare advertising agency focusing on Senior care. Responsibilities included client branding and positioning as well as developing marketing campaigns.

Value-added reseller of Cadence Design Systems, an industry leading electronic design automation software provider.Completed high-visibility, quarterly marketing campaigns consisting of instructional web videos, product briefs and newsletter contributions focused on new product introduction.