Design Expert in the Machine Learning Delivery Team, generating value through Data and AI.Design Expert en el Equipo de Machine Learning Delivery, generando valor con la Data y AI.

Public Canadian company with operations in Colombia, verticallyintegrated from cultivation & agricultural services to extraction and finishedproducts such as commodities, consumer products and pharmaceuticals.Duties and achievements:Building the marketing/ design team to implement all IxD, communication andadvertising strategy.Managing and leading marketing research for all business verticals.Designing the brand ecosystem for all the product verticals.Adjusting… Show more Public Canadian company with operations in Colombia, verticallyintegrated from cultivation & agricultural services to extraction and finishedproducts such as commodities, consumer products and pharmaceuticals.Duties and achievements:Building the marketing/ design team to implement all IxD, communication andadvertising strategy.Managing and leading marketing research for all business verticals.Designing the brand ecosystem for all the product verticals.Adjusting the product portafolio accordingly with market behavior.Conceptualizing and implementing the company’s communication strategy.Designing the Magistral Formulations service and customer experience, definingdoctor-patient brand interactions, touch points and digital environments.Designing the strategy for PR and Investor Relations. Show less

Leading a multidisciplinary team responsible for the digital advertising strategy for Coca-Cola Company in Central America, Caribbean, Colombia, Ecuador and Venezuela, Scotiabank Colpatria and DirecTV.Developing IxD digital initiatives for Coca-Cola Company towards a transactional marketing mindset, MVP definition, branding strategy, user experience, etc.Creating strategies for new business in Colombia and Morocco, winning 2 new accounts for the company (Scotiabank Colpatria, Grupo AR).… Show more Leading a multidisciplinary team responsible for the digital advertising strategy for Coca-Cola Company in Central America, Caribbean, Colombia, Ecuador and Venezuela, Scotiabank Colpatria and DirecTV.Developing IxD digital initiatives for Coca-Cola Company towards a transactional marketing mindset, MVP definition, branding strategy, user experience, etc.Creating strategies for new business in Colombia and Morocco, winning 2 new accounts for the company (Scotiabank Colpatria, Grupo AR). accounting for $370.000 USD.Designing structured presale proposals for consulting and agency services. Show less

Achivements and duties:Responsible for leading service design processes that integrate design thinking,big data and machine Learning (Data Driven Design) with business strategy,focusing on market segmentation, discovery of opportunities, customer journeydesign and integration of complex data to generate service roadmaps andMVPs.Actively collaborated in consultative sales processes from a design perspectivedefining services for clients, classifying leads and… Show more Achivements and duties:Responsible for leading service design processes that integrate design thinking,big data and machine Learning (Data Driven Design) with business strategy,focusing on market segmentation, discovery of opportunities, customer journeydesign and integration of complex data to generate service roadmaps andMVPs.Actively collaborated in consultative sales processes from a design perspectivedefining services for clients, classifying leads and presenting the sales pitch toC-level Customers.Implemented consultancy in Data Driven Design, to structure the digital transformationprocesses of our clients.Successfully executed design workshops for clients, identifying businessopportunities between data and human behavior, defining brand identity,consumer personas and MVP objectives.Designed segmentation models for buyer personas and collaborated structuringa digital transformation vision, which aided one of our associates in advertisingwin two multinational accounts with more than 1 million USD in fees peryear each, during the first two months I worked with the company.Clients include Ogilvy, Diageo, Bancolombia, Sura, La Recetta, Grupo Nutresa among others. Show less

Associate Professor at Advertising ProgramHuman Sciences, Arts and Design FacultyAchivements and duties:As Head of Planning at In-Hourse advertising agency I oversaw the strategy andprovided support in the execution for internal and external accounts. Branddevelopment, communication strategies, ethnographic research and creativeworkshops. Clients include MAMBO, Ministry of health, University Administration,Tejedoras de vida NGO, Bogot  Film Festival, Caf ” Pa qu… Show more Associate Professor at Advertising ProgramHuman Sciences, Arts and Design FacultyAchivements and duties:As Head of Planning at In-Hourse advertising agency I oversaw the strategy andprovided support in the execution for internal and external accounts. Branddevelopment, communication strategies, ethnographic research and creativeworkshops. Clients include MAMBO, Ministry of health, University Administration,Tejedoras de vida NGO, Bogot  Film Festival, Caf ” Pa qu  m s”, amongothers.Lead the Interaction Design Course implementation in the Industrial DesignProgram.Responsible for designing the of courses Interaction and Service Design,Creative Processes and Brand Activation.Researcher, project “The design of information as an interaction tool for thesolution of design problems”. Development of methodology, behavior analysisand structuring of the information to define design interactions.Researcher. “Advertising and Design Semiotics, Planning and Strategy”. Show less

Associate Professor at Industrial Design ProgrammeProfesor Asociado en el programa de Diseño IndustrialHuman Sciences, Arts and Design FacultyFacultad de Ciencias Humanas Arte y Diseño

Docente Orientación gráficaProyectos de grado Talleres de diseñoInformation Design Graphic DesignGrad Proyect Advisor Industrial Design

Creativity and Innovation in Gastronomy

Food styling and Product Photography.Product photography and food styling for food industry, clients like Carulla,Carrefour, Nestlè , Nacional de Chocolate, Kokoriko, Quala, Bimbo.Coordinated Trade booth and Exhibition Design.

Museographic division. Assist in the set up of different temporary exhibitions.