Juan Serrano Email and Phone Number
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Juan Serrano is a Head of Sales and Marketing at Manic Panic NYC Inc. He possess expertise in shopper marketing, consumer products, marketing, product marketing, retail and 34 more skills. Colleagues describe him as "I have had the privilege of working closely with Juan Serrano for the past 7 years and can confidently say that he is a true expert in the field of B2B marketing. Juan possesses an impressive combination of knowledge, creativity, and strategic thinking that sets him apart. Juan has a deep understanding of the B2B landscape and a knack for crafting and executing marketing strategies that consistently deliver outstanding results. His ability to identify and capitalize on market opportunities is truly remarkable. Juan is also a Master of Data-driven decision-making, using analytics to refine campaigns and ensure maximum ROI. One of Juan's standout qualities is his exceptional communication skills. He excels at conveying complex ideas in a clear and compelling manner, whether it's in a client presentation or a marketing campaign. His attention to detail is also unmatched, ensuring that every project is executed flawlessly from start to finish. Beyond his professional expertise, Juan is a pleasure to work with. He is a team player who collaborates effectively and has a contagious positive attitude and enthusiasm. Juan consistently goes above and beyond to exceed client expectations. I have no doubt that Juan would be an asset to any organization looking to elevate its B2B marketing efforts. I wholeheartedly recommend Juan to anyone seeking a B2B marketing expert who delivers results and inspires those around them. I would highly recommend Juan for any Senior Marketing Role." and "I worked with Juan at Developlus and he was a dedicated Marketing Director who was a mentor to his team. He excelled in marketing analytics and go to market strategy. "
Manic Panic Nyc Inc
View- Website:
- manicpanic.com
- Employees:
- 29
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Head Of Sales And MarketingManic Panic Nyc IncTustin, Ca, Us -
Head Of Sales & MarketingManic Panic Nyc Inc Sep 2023 - PresentNew York, New York, United StatesLeading Global Sales & Marketing organization for Manic Panic the creator of the Vivid Hair Color category. Leading development and implementation of Corporate vision and strategy. -
Marketing DirectorDeveloplus Inc Mar 2022 - Jul 2023Corona, California, United States★ Provided strategic direction to a 7-member marketing team in driving all product marketing and branding efforts across traditional, digital, and social channels for a $50M hair brand portfolio, including Splat (#1 bold hair color) and Color Oops (#1 hair color remover).★ Oversaw new product development, commercialization, and launch efforts for Splat Brilliant Hair Toners, which grew to become a top 3 new product in the hair portfolio and contributed to market share growth in a declining category. -
Vice President Marketing / R&D / Project ManagementPaklab Oct 2020 - Oct 2021Chino, California, United States★ Planned and executed innovative front-end product commercialization strategies and processes to improve the success of new client projects and generate growth in R&D service fees.★ Created and implemented a comprehensive, data-driven marketing plan (including a new website, social media marketing, trade shows, and trade advertising) to drive ongoing growth in lead generation and conversion. -
Director - Project Management OfficeHenkel Sep 2019 - Oct 2020Irvine, California, United States★ Established and developed a California Consumer Privacy Act (CCPA) project team, processes, and database/data management infrastructure to effectively manage all strategic projects and day-to-day customer requests relating to the CCPA.★ Drove the end-to-end implementation of a legal department process to successfully address COVID-19 issues and support all Henkel North America businesses (80+ sites) through the pandemic, resulting in the process being adopted as a global best practice. ★ Strategized and executed customer communications and support processes to resolve a critical supply issue for adhesive electronics thermal management materials and facilitate customer retention. -
Director Of Global Marketing - Adhesives ElectronicsHenkel Mar 2018 - Sep 2019Irvine, Ca★ Played a key leadership role with oversight of product marketing, brand positioning, and customer activation strategies, campaigns, tools, and processes for a $1B division with 4 business units spanning 7 countries. ★ Managed a $5M marketing budget and a 17-member team, with responsibility for driving marketing strategies to improve customer engagement, accelerate digitalization, enhance brand positioning, and enable seamless product launches.★ Developed and implemented a comprehensive digital marketing strategy comprising an ecommerce store, new product and brand content, and new marketing tools for distribution partners. -
Director - Hair Styling (Schwarzkopf, Got2B, Smooth N’ Shine)Henkel Jul 2015 - Jul 2017Scottsdale, Arizona, United StatesSpearheaded the development and implementation of a data-driven, customer-oriented strategic plan (covering pricing, promotions, consumer channels, communications, and product innovation) to turn around the declining hair styling business. ★ Formulated and implemented a $5M+ marketing plan targeting Millennial and Gen X consumers as part of the business turnaround strategy, with a focus on driving growth through innovative experiential marketing and social media engagement campaigns. ★ Reversed a 15% sales decline in 2015 with 5.5% growth in 2016 and sustained brand portfolio growth to deliver 9.4% YTD net sales growth over the previous year b June 2017, along with a 5.9-point improvement in profit margins. -
Director - Hair New Products & Business DevelopmentHenkel Jul 2013 - Jul 2015Scottsdale, Arizona, United States★ Directed the development and end-to-end implementation of a $50M marketing plan to launch the global Schwarzkopf brand in the US retail market, with 74+ SKUs in the hair care, color, and styling segments being launched exclusively through Walmart. ★ Crafted a go-to-market plan and brand position tailored to the US market, including developing and launching product lines formulated specifically for US consumer segments while integrating multicultural elements to expand brand reach across diverse demographics.★ Executed the marketing plan across multiple channels (including digital, TV, print, influencer, experiential, and couponing), resulting in $75M in total retail sales, $50M in new sales, and 3% of market share for the hair category at Walmart. -
Director - Sales Channel Development (Mass, Drug, Value)Henkel Aug 2011 - Jul 2013Scottsdale, Arizona, United States★ Led strategic planning, tactical execution, and day-to-day management of channel development/growth initiatives across the mass (Target, Kmart), drug (Walgreens, CVS, Rite-Aid), and value (Family Dollar, Dollar General) channels, totaling $415M in net sales.★ Devised and implemented a strategic growth plan for Target that turned around a sales decline in the Beauty business, in addition to driving new processes, analytics, and forecasting to increase new item sell-in and trade efficiencies across all channels. -
Senior Brand Manager (Dial Bar, Liquid Hand Soaps, Hand Sanitizer)Henkel Sep 2008 - Aug 2011Scottsdale, Arizona, United States★ Served in a multi-faceted leadership role with accountability for planning and executing brand development, positioning, and launch strategies and campaigns for a $270M brand P&L, delivering growth in both retail sales and dollar share over 3 years.★ Leveraged insights from analysis of hand wash segmentation and syndicated data to create a liquid hand soap marketing strategy that turned around a 15% retail sales decline in 2010 to deliver 3.3% growth in sales and a 1-point growth in dollar share in 2011. ★ Relaunched the Dial Complete and Dial Viscous pump lines with new bottle structures and improved product claims, with the Dial Complete relaunch achieving 24.7% sales growth in H2 2009 against a 9.8% decline in the previous half. -
Brand Manager / Sr. Brand Manager (11/07) – Household Cleaning New ProductsHenkel Apr 2007 - Sep 2008Scottsdale, Arizona, United States -
Brand Manager – Soft ScrubHenkel Apr 2006 - Apr 2007Scottsdale, Arizona, United States -
Associate Brand Manager / Brand Manager (07/05) – Combat InsecticidesHenkel Nov 2004 - Apr 2006Scottsdale, Arizona, United States -
Marketing - Associate Brand ManagerThe Clorox Company Sep 2001 - Nov 2004Oakland, Ca -
Supply Chain - Associate ConsultantShell Mar 1998 - Jun 1999Houston, Tx -
Purchasing - AnalystShell Sep 1995 - Mar 1998Houston, Tx
Juan Serrano Skills
Juan Serrano Education Details
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University Of Ca At BerkeleyBusiness Administration -
University Of Ca At BerkeleyPolitical Economics
Frequently Asked Questions about Juan Serrano
What company does Juan Serrano work for?
Juan Serrano works for Manic Panic Nyc Inc
What is Juan Serrano's role at the current company?
Juan Serrano's current role is Head of Sales and Marketing.
What is Juan Serrano's email address?
Juan Serrano's email address is js****@****lab.com
What is Juan Serrano's direct phone number?
Juan Serrano's direct phone number is +160235*****
What schools did Juan Serrano attend?
Juan Serrano attended University Of Ca At Berkeley, University Of Ca At Berkeley.
What skills is Juan Serrano known for?
Juan Serrano has skills like Shopper Marketing, Consumer Products, Marketing, Product Marketing, Retail, Cross Functional Team Leadership, Competitive Analysis, Brand Management, Product Development, Supply Chain, Leadership, Marketing Strategy.
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Juan Serrano
Recruiting & Project Specialist At Wolfram | Msm Candidate At Gies College Of Business, University Of IllinoisChampaign, Il -
Juan Serrano
Dallas-Fort Worth Metroplex1untsystem.edu -
Juan Serrano
United States
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