Juan Serrano

Juan Serrano Email and Phone Number

Head of Sales and Marketing @ Manic Panic NYC Inc
Tustin, CA, US
Juan Serrano's Location
Tustin, California, United States, United States
Juan Serrano's Contact Details
About Juan Serrano

Juan Serrano is a Head of Sales and Marketing at Manic Panic NYC Inc. He possess expertise in shopper marketing, consumer products, marketing, product marketing, retail and 34 more skills. Colleagues describe him as "I have had the privilege of working closely with Juan Serrano for the past 7 years and can confidently say that he is a true expert in the field of B2B marketing. Juan possesses an impressive combination of knowledge, creativity, and strategic thinking that sets him apart. Juan has a deep understanding of the B2B landscape and a knack for crafting and executing marketing strategies that consistently deliver outstanding results. His ability to identify and capitalize on market opportunities is truly remarkable. Juan is also a Master of Data-driven decision-making, using analytics to refine campaigns and ensure maximum ROI. One of Juan's standout qualities is his exceptional communication skills. He excels at conveying complex ideas in a clear and compelling manner, whether it's in a client presentation or a marketing campaign. His attention to detail is also unmatched, ensuring that every project is executed flawlessly from start to finish. Beyond his professional expertise, Juan is a pleasure to work with. He is a team player who collaborates effectively and has a contagious positive attitude and enthusiasm. Juan consistently goes above and beyond to exceed client expectations. I have no doubt that Juan would be an asset to any organization looking to elevate its B2B marketing efforts. I wholeheartedly recommend Juan to anyone seeking a B2B marketing expert who delivers results and inspires those around them. I would highly recommend Juan for any Senior Marketing Role." and "I worked with Juan at Developlus and he was a dedicated Marketing Director who was a mentor to his team. He excelled in marketing analytics and go to market strategy. "

Juan Serrano's Current Company Details
Manic Panic NYC Inc

Manic Panic Nyc Inc

View
Head of Sales and Marketing
Tustin, CA, US
Website:
manicpanic.com
Employees:
29
Juan Serrano Work Experience Details
  • Manic Panic Nyc Inc
    Head Of Sales And Marketing
    Manic Panic Nyc Inc
    Tustin, Ca, Us
  • Manic Panic Nyc Inc
    Head Of Sales & Marketing
    Manic Panic Nyc Inc Sep 2023 - Present
    New York, New York, United States
    Leading Global Sales & Marketing organization for Manic Panic the creator of the Vivid Hair Color category. Leading development and implementation of Corporate vision and strategy.
  • Developlus Inc
    Marketing Director
    Developlus Inc Mar 2022 - Jul 2023
    Corona, California, United States
    ★ Provided strategic direction to a 7-member marketing team in driving all product marketing and branding efforts across traditional, digital, and social channels for a $50M hair brand portfolio, including Splat (#1 bold hair color) and Color Oops (#1 hair color remover).★ Oversaw new product development, commercialization, and launch efforts for Splat Brilliant Hair Toners, which grew to become a top 3 new product in the hair portfolio and contributed to market share growth in a declining category.
  • Paklab
    Vice President Marketing / R&D / Project Management
    Paklab Oct 2020 - Oct 2021
    Chino, California, United States
    ★ Planned and executed innovative front-end product commercialization strategies and processes to improve the success of new client projects and generate growth in R&D service fees.★ Created and implemented a comprehensive, data-driven marketing plan (including a new website, social media marketing, trade shows, and trade advertising) to drive ongoing growth in lead generation and conversion.
  • Henkel
    Director - Project Management Office
    Henkel Sep 2019 - Oct 2020
    Irvine, California, United States
    ★ Established and developed a California Consumer Privacy Act (CCPA) project team, processes, and database/data management infrastructure to effectively manage all strategic projects and day-to-day customer requests relating to the CCPA.★ Drove the end-to-end implementation of a legal department process to successfully address COVID-19 issues and support all Henkel North America businesses (80+ sites) through the pandemic, resulting in the process being adopted as a global best practice. ★ Strategized and executed customer communications and support processes to resolve a critical supply issue for adhesive electronics thermal management materials and facilitate customer retention.
  • Henkel
    Director Of Global Marketing - Adhesives Electronics
    Henkel Mar 2018 - Sep 2019
    Irvine, Ca
    ★ Played a key leadership role with oversight of product marketing, brand positioning, and customer activation strategies, campaigns, tools, and processes for a $1B division with 4 business units spanning 7 countries. ★ Managed a $5M marketing budget and a 17-member team, with responsibility for driving marketing strategies to improve customer engagement, accelerate digitalization, enhance brand positioning, and enable seamless product launches.★ Developed and implemented a comprehensive digital marketing strategy comprising an ecommerce store, new product and brand content, and new marketing tools for distribution partners.
  • Henkel
    Director - Hair Styling (Schwarzkopf, Got2B, Smooth N’ Shine)
    Henkel Jul 2015 - Jul 2017
    Scottsdale, Arizona, United States
    Spearheaded the development and implementation of a data-driven, customer-oriented strategic plan (covering pricing, promotions, consumer channels, communications, and product innovation) to turn around the declining hair styling business. ★ Formulated and implemented a $5M+ marketing plan targeting Millennial and Gen X consumers as part of the business turnaround strategy, with a focus on driving growth through innovative experiential marketing and social media engagement campaigns. ★ Reversed a 15% sales decline in 2015 with 5.5% growth in 2016 and sustained brand portfolio growth to deliver 9.4% YTD net sales growth over the previous year b June 2017, along with a 5.9-point improvement in profit margins.
  • Henkel
    Director - Hair New Products & Business Development
    Henkel Jul 2013 - Jul 2015
    Scottsdale, Arizona, United States
    ★ Directed the development and end-to-end implementation of a $50M marketing plan to launch the global Schwarzkopf brand in the US retail market, with 74+ SKUs in the hair care, color, and styling segments being launched exclusively through Walmart. ★ Crafted a go-to-market plan and brand position tailored to the US market, including developing and launching product lines formulated specifically for US consumer segments while integrating multicultural elements to expand brand reach across diverse demographics.★ Executed the marketing plan across multiple channels (including digital, TV, print, influencer, experiential, and couponing), resulting in $75M in total retail sales, $50M in new sales, and 3% of market share for the hair category at Walmart.
  • Henkel
    Director - Sales Channel Development (Mass, Drug, Value)
    Henkel Aug 2011 - Jul 2013
    Scottsdale, Arizona, United States
    ★ Led strategic planning, tactical execution, and day-to-day management of channel development/growth initiatives across the mass (Target, Kmart), drug (Walgreens, CVS, Rite-Aid), and value (Family Dollar, Dollar General) channels, totaling $415M in net sales.★ Devised and implemented a strategic growth plan for Target that turned around a sales decline in the Beauty business, in addition to driving new processes, analytics, and forecasting to increase new item sell-in and trade efficiencies across all channels.
  • Henkel
    Senior Brand Manager (Dial Bar, Liquid Hand Soaps, Hand Sanitizer)
    Henkel Sep 2008 - Aug 2011
    Scottsdale, Arizona, United States
    ★ Served in a multi-faceted leadership role with accountability for planning and executing brand development, positioning, and launch strategies and campaigns for a $270M brand P&L, delivering growth in both retail sales and dollar share over 3 years.★ Leveraged insights from analysis of hand wash segmentation and syndicated data to create a liquid hand soap marketing strategy that turned around a 15% retail sales decline in 2010 to deliver 3.3% growth in sales and a 1-point growth in dollar share in 2011. ★ Relaunched the Dial Complete and Dial Viscous pump lines with new bottle structures and improved product claims, with the Dial Complete relaunch achieving 24.7% sales growth in H2 2009 against a 9.8% decline in the previous half.
  • Henkel
    Brand Manager / Sr. Brand Manager (11/07) – Household Cleaning New Products
    Henkel Apr 2007 - Sep 2008
    Scottsdale, Arizona, United States
  • Henkel
    Brand Manager – Soft Scrub
    Henkel Apr 2006 - Apr 2007
    Scottsdale, Arizona, United States
  • Henkel
    Associate Brand Manager / Brand Manager (07/05) – Combat Insecticides
    Henkel Nov 2004 - Apr 2006
    Scottsdale, Arizona, United States
  • The Clorox Company
    Marketing - Associate Brand Manager
    The Clorox Company Sep 2001 - Nov 2004
    Oakland, Ca
  • Shell
    Supply Chain - Associate Consultant
    Shell Mar 1998 - Jun 1999
    Houston, Tx
  • Shell
    Purchasing - Analyst
    Shell Sep 1995 - Mar 1998
    Houston, Tx

Juan Serrano Skills

Shopper Marketing Consumer Products Marketing Product Marketing Retail Cross Functional Team Leadership Competitive Analysis Brand Management Product Development Supply Chain Leadership Marketing Strategy Purchasing Customer Insight Fmcg Strategic Partnerships Trade Marketing Iri Management Segmentation Marketing Research New Business Development Strategic Planning Digital Marketing Advertising Brand Marketing Strategy Business Development Business Strategy Marketing Management Sales Content Marketing Integrated Marketing Social Media Marketing B2b Marketing International Marketing Category Management Market Research Profit And Loss Management

Juan Serrano Education Details

  • University Of Ca At Berkeley
    University Of Ca At Berkeley
    Business Administration
  • University Of Ca At Berkeley
    University Of Ca At Berkeley
    Political Economics

Frequently Asked Questions about Juan Serrano

What company does Juan Serrano work for?

Juan Serrano works for Manic Panic Nyc Inc

What is Juan Serrano's role at the current company?

Juan Serrano's current role is Head of Sales and Marketing.

What is Juan Serrano's email address?

Juan Serrano's email address is js****@****lab.com

What is Juan Serrano's direct phone number?

Juan Serrano's direct phone number is +160235*****

What schools did Juan Serrano attend?

Juan Serrano attended University Of Ca At Berkeley, University Of Ca At Berkeley.

What skills is Juan Serrano known for?

Juan Serrano has skills like Shopper Marketing, Consumer Products, Marketing, Product Marketing, Retail, Cross Functional Team Leadership, Competitive Analysis, Brand Management, Product Development, Supply Chain, Leadership, Marketing Strategy.

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