Since joining the company I have been instrumental in empowering ShareFile to expand its competitive edge. Through continuous monitoring, gathering, and analysis of competitor intelligence, market trends, and industry developments, I identify emerging opportunities, potential threats, and strategic implications that inform and influence both business and product strategies. Additionally, I develop comprehensive go-to-market strategies encompassing audience segmentation, product positioning, impactful demos, and compelling messaging frameworks, resulting in heightened brand awareness and increase customer engagement.Furthermore, I conduct quarterly win/loss analyses and sales representatives surveys, tracking key indicators such as sales confidence in competitive deals. These insights enable me to provide data-driven recommendations to senior leadership on enhancing our products, optimizing pricing, and refining marketing strategies to proactively address and anticipate customer needs.

In the Senior Competitive Intelligence Manager role, I lead initiatives to track, monitor, and analyze market dynamics, emerging technology trends, and competitor activities. This in-depth analysis enabled me to proactively identify opportunities, threats, and potential implications for Citrix and its product/service portfolio. Additionally, I developed comprehensive product collateral to empower Citrix field teams and external partners, equipping them to effectively position our offerings within competitive landscapes. My insights and recommendations also played a key role in informing senior leadership decisions, directly influencing business and product strategy.

As Research Director within Frost & Sullivan's Information & Communications Technologies business unit, I spearheaded the monitoring of digital transformation across key segments: Customer Experience & Engagement, Contact Centers, BPO, and Connected Work & Collaboration Solutions. My expertise encompassed managing strategic consulting projects and producing comprehensive market intelligence reports, while diligently tracking emerging trends, technologies, and evolving market dynamics. Beyond research, I actively engaged with clients, and regularly participated as a featured speaker, moderator, and panelist at major industry events in Latin America and the US. I further contributed thought leadership to the industry through articles and insights published in prominent Latin American and international media outlets.

While serving as a Research Manager in the Information and Communication Technology Team in Argentina, I was responsible for conducting regional market intelligence studies and strategic consulting projects in the Enterprise Communications field, particularly in the Customer Experience, Contact Centers, BPO, and Cloud Communications and Collaboration solutions markets.

Worked in the research, collection, and publication of the Reports about the Export Promotion System, the Current Energetic Situation, and the Poverty in Argentina elaborated for the Japan International Cooperation Agency (JICA).

Bilingual Sales Representative for the personal computer and accessories segment to the U.S. Market.