Sales of solar panel kits. Ability to explain technical subjects easily. Design of solar kits according to customer needs. Visits to customers. Collections.

Sales of solar panel kits. Ability to explain technical subjects easily. Design of solar kits according to customer needs. Visits to customers. Collections.

Sales of solar panel kits. Ability to explain technical subjects easily. Design of solar kits according to customer needs. Visits to customers. Collections. www.flex.com.ar

Market ResearchShopper InsightsCategory ManagementSpace ManagementAnalytics

Report: CEO. Staff in charge: 2 people.Responsibilities: Category Management, Space Management and Market Research advisory services to Coca-Cola, Johnson & Johnson, Mars, SanCor, Mead Johnson, Coty, McCain, L'oreal and Hileret. Sales of Category Management and Space Management software.

Report: Pricing & Assortment Director. Staff in charge: 2 people.Responsibilities:Implement Category Management processes increasing sales for categories, digging in shopper insight, analysis of market and Makro variables, improving product mix and displays (with planograms) minimizing out of stock and reducing unnecessary inventories.Leader of the project of Makro Store Layout Standardization. Design of the ideal layout, according to the category familiarity from the Customer point of view. Survey of the lineal meters square meters and cubic meters by Store. Category Space Sllocation according to the Category Role, Days on Shelf and maximizing profit per cubic meter.Creation and Leadership of the Listing Committee, achieving a reasonable assortment with the right products.Customer analysis and studies in search of Shopper Insights.Pricing department start up, creating the theoretical model of which prices should have every product related with Price Sensibility, Brand Type, Package Type, Content, Competition and Category Role.E-Commerce Makro webpage start up, creation of Category Decision Trees in order to Ease Purchase Process.On shelf in stock startup model.Creation of a process to list products with a unique criterion and responsible for the team of the re-registration.Makro Operative System improvements related with assortment and stocks.Major Accomplishments:Excellent results in sales growth after implementation of Category Management processes.Leadership and definition of the process of Category Roles, assigning priorities in Assortment, Displays, Replenishment, Prices and Store Space.Opportunity finding of USD10MM in Sales of products that are frequently stolen, creating special displays capturing the opportunity.Provide the maximum quantity of Assortment by Category/Store, related with the space of the Store.Alignment of Units of Measure in price tags of all Makro Assortment, in order to improve Customers purchase process.

Report: Sales Director. Staff in charge: 10 people.Responsibilities: Implement Category Management processes in order to increase sales for the categories, digging in consumer insights, improving the assortment and displays, minimizing the out of stock and reducing inventories. Management, training and motivation with a team of 6 Supervisors and 150 of merchandisers with a budget of USD 4MM, to ensure that products are always available at point of sale, with good visibility and aligned to the strategies of the company.  Analysis of consumer studies in search of Shopper Insights. Design and Maintenance Sales Dashboard. Assignment of Account Sales Forecast. Member of the Commercial Committee, defining salary increases by performance, changes in structure, motivational awards, commercial policies and strategic decisions.Major Accomplishments: Walmart, "Best Category Captain Award of the Year" 2003, 2006 and 2007, thanks to the growth and profitability achieved in the categories given and for being a strategic partner. SC Johnson "Excellence Award" 2005-2006, for teamwork, having started 7 category captaincy in Carrefour, for training people, and for achieving objectives. 57 Category Management processes implemented at Walmart, Retail Jumbo (Jumbo, Disco, Vea), La Anónima, Carrefour, Toledo, Cooperativa Obrera, Libertad, among others Increased growth in accounts with Category Management vs. the rest from 2004 to 2010. Have launched the 7 captaincy of Walmart, 7 of 8 in Carrefour and 4 of the Libertad 7. Creation of Shopper Insights through merchandisers, so the company can develop new products, modify existing ones, or take action at the POS. Reformulation of merchandisers allocation criteria, maximizing coverage and minimizing idle time. Creation of reports (out of stock, price, display, POP material, category management, shelf space), through merchandisers and supervisors.

Category Management

Category Management

 Responsible for studies on consumers, according to Marketing need, negotiation with global and local suppliers.

 Also financial analysis for real estate developments and personnel selection.

Marketing

SELLER AND INSPECTOR OF AUTO INSURANCE