Promoted to expand and elevate the global direct-to-consumer (DTC) strategy, leading a team of four and influencing high-level decisions. Key achievements:Strategic Leadership and Team Impact: led a team of four, amplifying the global DTC strategy's impact on markets and directly shaping high-level decisions, enhancing overall strategic outcomes.

Global DTC Strategy Successes: Directed global DTC strategy, ensuring optimal digital consumer journeys and GDPR compliance globally. Achievements include:Launched a participant registration tool registering 85,000+ participants annually, meeting legal and financial requirements.Drove a successful spectator ticketing strategy, selling 100,000+ tickets annually through global partnerships, leading negotiations.Influenced marketing plans in 90+ countries and crafted an outbound strategy integrating AI.Cross-Functional Operations and Global Collaboration:Orchestrated cross-functional operations with stakeholders from Marketing, Legal, IT, Media, and Sales. Successfully collaborated with 100+ countries, aligning strategies and ensuring global execution.These achievements highlight my strategic leadership, global impact, and proficiency in navigating complex multinational environments.

In charge of all brand media activations and programming of brand media properties on owned platforms. The role includes the conception, briefing, project management, tracking and reporting of digital campaigns on owned channels.Effectively managed all relationships and processes with SEO, development, and creative agencies driving innovation and concrete results with each of them.

As member of the product marketing team, the role included the ideation of the complete consumption occasion marketing strategy and rollout/coordination with +70 countries. This included the planning and overseeing of 100+ campaigns a year, with special focus on the digital engagement aspect. As part of the role I led the briefing and development of a complete website and CMS through budget and agency management.Effectively managed all relationships and processes with SEO, development, and creative agencies driving innovation and concrete results with each of them.

As a Brand Specialist in Red Bull's Global HQ, I've focused on Digital Marketing and the development, rollout, maintenance, and improvement of digital platforms. This includes analytics reports (Google Analytics), SEO implementations, and others.Additionally, I support our local markets in the end-to-end planning and execution of their Product Functionality campaigns.Effectively managed all relationships and processes with SEO, development, and creative agencies driving innovation and concrete results with each of them.

As an Intern for the International Brand Marketing team at Red Bull, my main tasks were to lead the development and rollout of the global marketing campaign for Wings for Life World Run, including the creation of digital assets for all channels, and own the website portraying the product portfolio.

Founder of Pushd, an application that offers innovative advertising solutions for businesses based on zero-party data while rewarding users for entering the same.Successfully steered operations coordinating an international team of professionals working remotely. Showcased adaptability and business acumen.Solely bootstrapped it, demonstrating exceptional financial acuity and entrepreneurial resilience. Proven ability to sustain and nurture a startup independently.