Juan P. Dabdoub is Co Director of 'Become', an organization focused on researching, designing, and implementing initiatives that aid institutions, spanning education, family, and corporate sectors, in discovering and implementing effective strategies to promote the personal growth of their members. He is Associate Professor of Theory of Education at UNIR and member of the Education, Citizenship, and Character Research Group at the University of Navarra. He has been researching and promoting character education since 2015 with the support of the Templeton World Charity Foundation and the Association for Moral Education, with a particular focus on leadership.His appointments include being Secretary of the Executive board of the Association of Moral Education and Scholar Affiliate of the Center for Character & Citizenship at the University of Missouri-St. Louis, among others. He actively collaborates to promote character development initiatives with over 40 schools in Spain and many other organizations all over the world, such as: Coschool in Colombia, Universidad Panamericana in Mexico, Kokegium Antona Newirth in Slovakia, Varkey Foundation in Argentina, APDE Schools in Guatemala, Universidad Peruana de Ciencias Aplicadas in Perú, APTUS corporation in Chile, Asociación Educación y Familia in Honduras, APCE Schools in El Salvador, The English School in Finland, or PAREF Schools in The Philippines, among others.