Juan Pablo Serrano

Juan Pablo Serrano Email and Phone Number

Partner and Member of the Board of Directors @ S2R Ingenieros
Bogotá, Bogota, CO
Juan Pablo Serrano's Location
Bogota, D.C., Capital District, Colombia, Colombia
About Juan Pablo Serrano

Entrepreneur, businessman, Industrial Engineer and soon to be master’s in finance with 10 years of experience across the construction, real estate, finance, hospitality, and international trade sectors. Proven track record in financial analysis, corporate restructuring, and project management. Adept at navigating complex legal frameworks, managing high-stakes negotiations, and driving growth in challenging environments. Strong international exposure in the US and Colombian markets, coupled with hands-on experience in corporate finance, entrepreneurship, and asset management. Seeking to leverage my expertise to contribute to strategic projects and financial solutions across Latin America and the US.

Juan Pablo Serrano's Current Company Details
S2R Ingenieros

S2R Ingenieros

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Partner and Member of the Board of Directors
Bogotá, Bogota, CO
Employees:
79
Juan Pablo Serrano Work Experience Details
  • S2R Ingenieros
    Partner And Member Of The Board Of Directors
    S2R Ingenieros
    Bogotá, Bogota, Co
  • S2R Ingenieros
    Partner & Member Of The Board Of Directors
    S2R Ingenieros Jan 2019 - Present
    Bogotá D.C., Colombia
    I currently work at S2R Ingenieros, a family business that has been a leader in hydraulic and fire protection systems for over 24 years. I play a key role in developing and executing our innovation-driven sales strategy, while shaping our strategic and marketing plans. Additionally, I assist in planning, building, and tracking the company’s budget to ensure financial stability.During the most challenging economic period we've ever faced, I developed and managed the company’s budget and cash flow projections, I also developed the whole payments strategy, making critical decisions on payment prioritization was challengin, but I successfully led the corporate reorganization process under Law 1116, negotiating debts, protecting assets, and collaborating with teams to submit legal and financial documentation. I also led over 400 negotiations, securing 61% positive votes in the restructuring process, adapting the business to new realities, and attending court hearings. My role included supervising prestigious construction projects, growing the company by 20% annually from 2021-2023 by acquiring new projects, and strengthening relationships with key clients and suppliers. Additionally, I managed cash flow and payments, negotiated contracts up to USD$3 million, secured credit lines and insurance policies, and improved the company’s financial stability by negotiating property deals.Some of the most important skills developed & strengthened:- Financial Management: Budgeting, cash flow analysis, and financial projections during crisis times.- Crisis Management: Corporate reorganization, negotiation of debts, and restructuring during crises.- Leadership & Team Management: Leading operational, administrative, and legal teams, motivating staff.- Negotiation: Successfully handled contract negotiations, debt settlements, and stakeholder management.- Project Management: Supervising construction projects and ensuring efficient operations amidst challenging circumstances.
  • Gsd - General Supply Depot S.A.S
    Partner & Member Of The Board Of Directors
    Gsd - General Supply Depot S.A.S Jan 2019 - Present
    Bogota, D.C., Capital District, Colombia
    Nowadays not only I work here as a partner but also as one of the three members of the Board of Directors. In this role, & as a team of course, we've managed to ensure a safe & sound organizational planning and decision-making process, supported management through strategic advice, ensuring compliance with legal standards, overseed financial planning and policies, reviewed financial reports, and promoted the company’s visibility and reputation in the industry.In July 2020, I co-led the Emergency Reorganization Agreement (NEAR) process with Category C: financial creditors, in line with Decree Law 560 of 2020 and its regulatory decree 842, a process similar to Chapter 11 of the U.S. Bankruptcy Code. My contributions included:- Projecting financial statements to address claims in the reorganization process.- Co-leading negotiations to secure necessary votes and successfully concluding the process.- Attending court hearings, including the confirmation hearing in December 2020.At GSD I'm looking forward to continue the drive of positive change.
  • Graffiti Hostels
    Ceo, Partner & Co-Founder
    Graffiti Hostels Nov 2017 - Nov 2020
    Bogotá D.C., Colombia
    In 2017, I co-founded Andino Hostels Colombia S.A.S. Along with my business partner, we created the Graffiti Hostels®, formerly one of the top hostels in Bogotá, with a 60 bed occupancy, focused on authentic cultural experiences, we highlighted urban art and local culture. This not only increased La Candelaria’s visibility as a key tourist destination but also promoted local economic development.• Implemented advanced technologies for client management and overall hotel operations: Website o Wordpress (Sales), Cloudbeds® (ERP) & Sigma® (Accounting).• Developed sales, customer service and business operation processes, as well as staff training programs in language, customer service, sales, and marketing.• Achieved excellent ratings on all booking platforms (OTAs), including Booking, Expedia, Hostelworld, Despegar, and Tripadvisor, through marketing strategies and strategic partnerships.• Reached a 55% average occupancy rate, surpassing the average stay in Bogotá for both hostels and hotels throughout 2019 and late 2018.• Secured direct investment of 150 million pesos in 2018 (what by then would be USD$50.000).• Developed internal renovations for the heritage building, creating a café/bar that became a successful business line, significantly increasing the company’s revenue.
  • Constructora Casas Del Campo
    Junior Analyst In Construction Committee
    Constructora Casas Del Campo Dec 2014 - Nov 2017
    Cota, Cundinamarca, Colombia
    Constructora Casas del Campo was established to develop the Casas del Campo Condominium, a 28-house residential project in Cota, Cundinamarca. As part of this family venture, I played a key advisory role, contributing to the successful completion of the project. My responsibilities included:- Advising on the creation and structuring of the sales, administrative, legal, and construction teams.- Actively participating in and ensuring the smooth operation of construction committee meetings.- Supporting the overall project development from its launch in 2014 through its completion in 2017.This experience allowed me to gain valuable insights into real estate development, team coordination, and project management.
  • S2R Ingenieros
    Board Assistant
    S2R Ingenieros Jan 2014 - Dec 2016
    Bogota, D.C., Capital District, Colombia
    S2R Ingenieros S.A.S specializes in the design, consulting, and construction of hydraulic, sanitary, gas, fire protection, aqueduct, and sewerage installations, with over 24 years of experience in the construction sector, the following where the key achievements and specific experience I managed to get serving my company:• Actively participated in the creation and establishment of the Board of Directors, in collaboration with Family Firm Consulting®, a company specialized in corporate governance.• Supported the design and implementation of the strategy for effective board compliance.• Ensured compliance with pre-established agreements.• Led the design and drafting of board meeting minutes.• Ensured the effective operation of the board.
  • Gsd - General Supply Depot S.A.S
    Project Engineer
    Gsd - General Supply Depot S.A.S Jun 2015 - Jul 2016
    Bogotá D.C., Colombia
    At General Supply Depot, an international trading company, I had the opportunity to develop both personally and professionally. My role focused on driving innovative solutions for emerging markets, in line with NSR10 and NFPA standards. Key achievements include:- Co-led the sales team, increasing revenues by 25% in 2016 compared to 2015.Integrated new suppliers and strengthened relationships with companies from China, the USA, Canada, and Turkey.- Promoted innovation in building construction by expanding the product portfolio.- Enhanced relations with the banking and financial sectors to support growth initiatives.- Developed strong communication and planning skills while managing sales quotas, new alliances, and product lines, often collaborating with international partners.This role tested my abilities to manage relationships across diverse markets and helped me adopt a customer-centric, service-oriented mindset.
  • Pei Asset Management
    Financial Analyst
    Pei Asset Management May 2014 - May 2015
    Bogotá D.C., Colombia
    At PEI, the largest Real Estate Investment Trust (REIT) in Colombia with a portfolio valued at approximately USD $2 billion, I launched my professional career. As a detail-oriented Financial Analyst, I played a key role in supporting the financial planning and analysis of PEI’s real estate portfolio, emulating international REIT models. My daily responsibilities included:- Conducting financial modeling using discounted cash flow (DCF) and other valuation methods to assess real estate investments and acquisitions.- Leading the implementation of Argus, a real estate valuation software, improving the efficiency of portfolio analysis and asset valuation processes.- Supporting PEI’s sixth securitization, the largest at the time, by valuing assets, conducting financial analysis, and preparing investor presentations.- Conducting market and industry research to identify acquisition opportunities, enhancing portfolio diversification and returns.- Developing strategic financial plans aimed at value creation for investors, including preparing financial reports for investor assemblies.- Collaborating with legal and compliance teams to ensure adherence to Colombian regulations in all investment activities.This role not only sharpened my financial and analytical skills but also taught me the importance of effective communication, teamwork, and maintaining a positive group dynamic when working in large, diverse teams.
  • University Of The Andes
    Student Mentor In Entrepreneurship And Probability & Statistics
    University Of The Andes Jul 2013 - Jun 2014
    Bogotá D.C. Area, Colombia
    Mentoring is one of the bravest jobs I´ve ever done. At first I offered myself to be mentor in Entrepreneurship for one term, after I met the expectations of the class leader I continued as a mentor for one more period. Entrepreneurship mentoring was all about soft skills, I was about to graduate and trying to communicate with freshman was no easy job. However, providing guidance, sharing knowledge and maintaining a positive and enthusiastic attitude was not only fun but enriching.Probability & Statistics mentoring on the other hand, had a lot to do with numbers, here problem solving was a daily job. Still, ego had to stay outside of the classroom, of course, as a student mentor you really need to learn to accept critics and understand that people has different ideas and positions towards practically everything.

Juan Pablo Serrano Education Details

Frequently Asked Questions about Juan Pablo Serrano

What company does Juan Pablo Serrano work for?

Juan Pablo Serrano works for S2r Ingenieros

What is Juan Pablo Serrano's role at the current company?

Juan Pablo Serrano's current role is Partner and Member of the Board of Directors.

What schools did Juan Pablo Serrano attend?

Juan Pablo Serrano attended University Of The Andes, University Of The Andes, Fundación Universitaria Empresarial De La Cámara De Comercio De Bogotá, Universidad De Los Andes - Colombia, University Of The Andes, University Of The Andes, University Of The Andes, Ey Academy Of Business, University Of The Andes, University Of The Andes.

Who are Juan Pablo Serrano's colleagues?

Juan Pablo Serrano's colleagues are Nicolás Beltrán Ortiz, Luis Sotelo, Alvaro Fernando Torres Rojas, Luyfer Gomez, Leonardo Jose Hernández Zuñiga, Carlos Julio Alfonso Olmos, Wilson Fernando Capera Rodriguez.

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