New role, leading CAT Footwear International markets (EMEA, APAC & LATAM) whille continue responsible for Wolverine Worlwide Portfolio in Latin America strategic development to maximize business profitable growth, providing strong support to our Distributors, including our Mexico Joint Venture'(BOD member). Full P&L responsibility. Senior WWW Leadership Team Member.

New and expanded role overseeing both Canada Direct & Latin America 3P businesses, leading the strategic development of WWW's brand portfolio to maximize business sustainable growth and profitability, including Mexico Joint Venture'(BOD member). Full P&L responsibility. Senior WWW Leadership Team Member.- Successfully led game-changing strategic Global Distributors Project, all regions, all brands and multiple functions with extraordinary organizational and financial results-… Show more New and expanded role overseeing both Canada Direct & Latin America 3P businesses, leading the strategic development of WWW's brand portfolio to maximize business sustainable growth and profitability, including Mexico Joint Venture'(BOD member). Full P&L responsibility. Senior WWW Leadership Team Member.- Successfully led game-changing strategic Global Distributors Project, all regions, all brands and multiple functions with extraordinary organizational and financial results- Fruitful consumer-driven transformation in Canada Show less

Responsible of the strategic development of WWW's brand portfolio in the region, to maximize business sustainable profitable growth while providing strong support to our partners, including Joint Venture's (BOD member), Full P&L responsibility. Senior WWW Leadership Team Member.- Outstanding financial results (top and bottom lune)- 2022 CEO Award Winner- Successful development and execution of consumer-driven initiatives (Regional & Global Collabs, Co op store design… Show more Responsible of the strategic development of WWW's brand portfolio in the region, to maximize business sustainable profitable growth while providing strong support to our partners, including Joint Venture's (BOD member), Full P&L responsibility. Senior WWW Leadership Team Member.- Outstanding financial results (top and bottom lune)- 2022 CEO Award Winner- Successful development and execution of consumer-driven initiatives (Regional & Global Collabs, Co op store design development, Event platforms)- Opened first-ever WWW Latin America Regional office Show less

I was in charge of a usd +100M Business, with Direct, Licensed and Distributor business models, leading 500+ people in multiple countries, all channels including DTC, and reporting into the US (Jeanswear Americas President).

Senior Member of VF Global Strategy Council. Lead strategic process development for each brand and the CASA Region and VF Portfolio. Support to deliver strong decision-making leading to brand health, sales growth, and profitablity improvements. Lead Brand conversions from Distributor to Direct business model through a PMO on Brazil and Chile markets. Lead all consumer insights and business intelligence efforts, and raise marketing, product and all strategic skills of the Brand… Show more Senior Member of VF Global Strategy Council. Lead strategic process development for each brand and the CASA Region and VF Portfolio. Support to deliver strong decision-making leading to brand health, sales growth, and profitablity improvements. Lead Brand conversions from Distributor to Direct business model through a PMO on Brazil and Chile markets. Lead all consumer insights and business intelligence efforts, and raise marketing, product and all strategic skills of the Brand teams on execution in order to achieve profitable growth in the region, while being aligned to global strategies.Key goals achieved on this period: - Co-lead 3 successful conversions from Distributor to Direct operations in Chile and Brazil- Develop and implement Strategic Planning process, aligning all CASA organization together with each Brand Global team (Vans, Timberland, Kipling, Wrangler and Lee).- Develop and implement OGSTM process for enhancing strategy execution- Led all consumer research in the region, key input for the development of each Brand Strategy - Co-Lead development of CASA Strategy Show less

Responsible for Marketing, Merchandising and Consumer Insights for all VF Jeanswear Brands in Latin America, with Direct and licensed business models, leading 70 people in mutliple countries.

Responsible for front end operations in Argentina including Merchandising, Marketing and Sales. P&L responsibilty.

Responsible for Merchandising and Marketing for all jeanswear brands. Reposition of the Wrangler Brand into the top 2 denim brands in the country.

Responsible for Marketing, Product and multimedia products. New businesses generation (Brand Extensions)

Responsible for Merchandising,Marketing and P&Lmanagement

Lead all Marketing and Communication activities on both Wrangler and Calvin Klein brands