Lead CAT Footwear International markets (EMEA, APAC & LATAM) while continue overseeing the strategic development of WWW's brand portfolio in Latin America. ($180M – Retail value 500M). Spearheaded strategic brand/market initiatives that propelled CAT’s revenue +20% through a cross-function collaborative approach, maximizing DTC-driven distribution. Full P&L responsibility. Omnichannel Distribution. Key Achievements: Strategic Direction: Established International strategic direction and executionTransformation: Successful turnaround. Capabilities Analysis & development of new organization design and team. Strong financial results: Delivered double digit growth (+20-%) and record profitability level Leadership & Culture: Team ranked amongst top performing and engaged teams in WWW globallyGlobal Brand Building: Lead new global store design execution and Collaborations with global relevant Brands.

New and expanded role overseeing both Canada & Latin America, leading the strategic development of WWW's brand portfolio to maximize business sustainable growth and profitability. ($250M – Retail value $600M). Lead the Canada direct operation, and Latin America 3P & JV Business models. Contributed to strategic decision-making that drove a +20% increase in revenue and record high profitability through a consumer-led transformation and market penetration strategies. Full P&L responsibility.Key Achievements: Strategic Direction: Established long-term Strategy & Execution planTransformation: Led consumer-driven cultural transformation, evolving operation from customer-oriented to consumer-oriented. Strong financial results: Reached record high profitability levels Portfolio Management: Team ranked amongst top performing and engaged teams in WWW globallyLeadership & Culture: Team ranked amongst top performing and engaged teams in WWW globally. Member of Sr WWW Leaders Team

Established the strategic direction for the region, together with a consumer-driven regional office in Latin America, driving a 25% increase in revenue and +100% in profitability, through strategic partnerships, effective market penetration strategies, and robust alignment. ($120M – Retail Value $400M). P&L responsibility, 3p & JV business models. Develop strategic start-up plan to establish the first-ever regional office in LATAM.Key Achievements: Transformation (start-up): Established strategic direction, consumer-focused capabilities in-region and opened first-ever regional office, including Digital-firs. Record Financial results: More than doubled profitability and double-digit growth Leadership & Culture: LATAM team consecutively ranked amongst top performing and engaged teams in WWW globally.Leadership II: Recognized with the CEO Award WinnerKey Global Projects: Consumer-driven Transformation: Lead game-changing Global Distributors Project, aligning international cross-functional teams to enable a more elevated strategic approach, resulting in enhanced global consumer knowledge, maximized strategic distribution via segmentation and improved business model efficiency that generated $15M incremental profits on the first year of implementationGlobal Brand Building: Lead successful Global Brand Collab projects: CAT x Transformers, CAT x Batman; Merrell House of the Dragon, Saucony Mortal Kombat, Hush Puppies x Friends. Lead successful execution of key new store design (CAT & Merrell)

Business and Strategic Leader, with full P&L responsibility for both Lee and Wrangler Brands in the CASA region, that were positioned within the two top 3 brands in the region. Conduct Merchandising, Design and PD, Sales, Marketing, Licensing as well as DTC-driven organization in the region. Responsible for +600 people in the region. Lead 4 Direct operations in different markets, plus Licensees. Key Achievements: Strategic direction: Developed and executed new long-term strategic direction including the turnaround Brand Building: Positioned Wrangler as top 3 jeans brands in the regionTransformation & financial results: Forged a strategic consumer-driven turnaround that improved the bottom line by 50%.

Lead strategy development, business intelligence and consumer insights for improved decision-making that enabled accelerated profitable growth. Developed and lead PMO function and processes for effective conversions from Distributor to Direct business model. Chief of Staff for the Executive Team. Key liaison with Global and Corporate Strategy functions.Key Achievements: Transformational/Financial impact: Lead successful repatriation project of two brands in two markets that generated 40% growthOrganization Design: Developed & Hired and full Strategy Team (Planning, Consumer Insights, PMO)Driving the business: Established key strategic Planning processes that accelerated and improved decision-makingConsumer driven: Lead first-ever brand heath tracker implementation for accelerated growth and repatriation

Responsible for Marketing, Merchandising and Consumer Insights for all VF Jeanswear Brands in Latin America, with Direct and licensed business models, leading 70 people in mutliple countries.

Responsible for establishing Strategc direction, and managing front end operations in Argentina including Merchandising, Design, PD, Marketing and Sales. P&L responsibilty, DTC and Wholesale Distribution. Drove incremental growth +20%. and relevant Owned stores expansion and update.

Part of the start up project team of VF Corporation in Argentina. Responsible for Merchandising, Design, PD and Marketing for all jeanswear brands in Argentina. Key Achievement: - Repositioned of the Wrangler Brand into the top 2 denim brands in the country leading to a rapid market expansion of +25%. - Key player on the start-up transition from Licensee to Direct operation. - Organization development and hired new team of 20.

PE Backed company, Leader of the Media Communications Industry. Responsible for Marketing, Product and multimedia products for the Women's Cluster. Drove incremental growth and profits via new Business Development and Brand extension Development.

Responsible for Merchandising,Marketing and P&Lmanagement

Lead all Marketing and Communication activities on both Wrangler and Calvin Klein brands