Juan Manuel Amado Email & Phone Number

Bogotá, Co

Seattle, Wa, Us

Collaborate with the local sales team and direct reports to uncover insights and implement marketing and branding strategies for new and existing products as GTM via resellers/partners.Oversee the implementation of tailored marketing programs including seminars, industry events, and conferences to enhance brand positioning and partner enablement.Partnered cross-functionally to deliver a comprehensive portfolio of account-specific marketing programs across campaigns, digital channels, and events to stakeholders.Provided tools and materials to enable the sales team to function and track effectively, contributing to increased productivity and measurement of ROI on MKT campaigns meeting KPIs

Seattle, Wa, Us

As Senior Field Marketing Manager, assumed leadership of the Field Marketing team in the APAC region, overseeing budget management, marketing activities, reporting, and training initiatives, thereby bringing renewed visibility to the territory.Enhanced partner enablement and awareness while consistently improving the team's performance year-over-year growth by collaborating closely with sales teams. Tracked and communicated the competitive landscape to enhance the department's responsiveness with competitive offers.Took the lead in developing strategic, account-based marketing plans aimed at driving revenue goals within the Majors account segment, ensuring alignment with overall business objectives.Effectively managed and measured marketing campaign costs, providing comprehensive reporting on effectiveness using predetermined KPIs to inform future strategies and optimizations.Spearheaded the promotion of brand assets to strategic accounts, aligning efforts with new and targeted marketing campaigns to maximize impact.

Start Up Responsibilities: Creation, development and execution-setting of the project business model. Project management in the following areas: Trade, Development and Design. Definition and development of the growth strategy of the community/social niche. 360-degree planning and execution of digital Ads, implementation and monitoring of Web analytics in: Shop, Blog, Website. Research and modeling of App #SomosDogFriendly (in development). Optimization used channels based on results and analytics reports.

Chicago, Illinois, Us

Manage, lead and develop the digital business department of the Agency, ensuring the process andevolution of projects meet the needs of our clients and those of the Agency in the medium and long term, building on profitability and value creation. Propose new and innovative solutions and platforms based on client needs, market opportunities and/or evolving technologies, also manage the resources necessary to ensure compliance with the processes defined (physical, human resources, training, financial, technological). Facilitate the digital knowledge in all areas of the Agency to ensure that the digital product is focused on new business opportunities and / or customers value creation.

Development of integrated digital marketing strategies based on social networks as well as the end users talk. Design of proprietary software to manage marketing campaigns, focused on end-user actions, online campaigns to support brand building, community growth, traffic generation and viral marketing. Joint efforts with interactive agencies for the development of online campaigns, including sales support and advice to the agencies towards the agencies client. Administration of high-impact projects. Generation of successful results by increased conversions, traffic, referrals and maintaining the brands Top of Mind.

Company focused on the development of interactive Web-based strategies for corporate clients, also Outsourcing developing and managing projects for Incubeit S.A. Responsibilities: Development of campaign proposals, planning and specification of interactive strategies, coordination of developers and graphic designers.Achievements: Renewal and Web image campaign for top banking companies: Bank AVVillas. Investment Unit Colpatria. Colpatria Insurance and Life Insurance. “Capitalizadora” Colpatria. Defining strategy for Porvenir SA. Unit Campaign and strategy for General Motors (Colmotores)

Outsourcing model from Anexo.net managing projects for Incubeit S.A. Responsibilities: Development of campaign proposals, planning and specification of interactive strategies, coordination of developers and graphic designers.

Digital Marketing

Master'S Degree, Marketing/Marketing Management, General

Postgraduate Degree In Web Analytics And Technical Analysis, Information Technology

Education record

Bachelor Of Marketing And Advertising, Marketing And Advertising