Juana María Serna

Juana María Serna Email and Phone Number

Global Executive - Commercial Strategy & Customer Experience | Driving Growth, Innovation & Culture Change | WeQual Award Winner @
Juana María Serna's Location
Bogota, D.C., Capital District, Colombia, Colombia
About Juana María Serna

I'm passionate about change – the kind that ignites transformation, propels growth, and leaves a lasting impact. Throughout my career, I've woven a tapestry of expertise in driving change and guiding transformation in dynamic corporate landscapes.With a global perspective gained from leading teams across continents, I've taken on monumental economic, social, and cultural challenges. My journey has been one of pioneering new markets and redefining organizational cultures.My experience is fortified by a rock-solid foundation of knowledge, including an Executive MBA and a master’s degree in urban development. These academic pursuits have not only sharpened my strategic acumen but have also honed my ability to foresee the potential across business environments.I'm deeply committed to weaving environmental consciousness into the fabric of business strategy. I've introduced low carbon initiatives and circularity methodologies, not just as buzzwords, but as drivers of positive change that impact both profit and our planet.But my journey isn't just about numbers, strategies, and systems. It's about people. I've had the privilege of guiding large, globally dispersed teams through challenges, nurturing a culture of excellence rooted in passion and purpose. I believe in training and shaping the next generation of talent, empowering them to carry the torch of change forward.Outside of work you’ll mostly find me sharing quality time with my family and close friends. I enjoy outdoors activities, travelling and arts.Change can be daunting, but it's also a canvas of opportunity. Let's connect and explore how we can collaborate to create meaningful transformations together.

Juana María Serna's Current Company Details
CEMEX Colombia

Cemex Colombia

Global Executive - Commercial Strategy & Customer Experience | Driving Growth, Innovation & Culture Change | WeQual Award Winner
Juana María Serna Work Experience Details
  • Cemex Colombia
    Commercial Vice President
    Cemex Colombia Jul 2024 - Present
    Bogota, D.C., Capital District, Colombia
    Sales Strategy for all customer´s segment customers and ready mix operations for CEMEX Colombia
  • Cemex Colombia & Perú
    Vp For Strategic Planning
    Cemex Colombia & Perú Dec 2022 - Jul 2024
    Bogotá, Capital District, Colombia
    Leading strategic agenda across CEMEX Colombia and Peru, directing CEMEX strategic priorities. Leading institutional planning processes such us Capex, innovation, budget and footprint optimization. Also accountable for commercial development and risk management, leading a team of five direct reports and 50 indirect team members.
  • Cemex Colombia
    Vp For Builders And Urbanization Solutions
    Cemex Colombia Dec 2020 - Sep 2023
    Bogotá D.C. Metropolitan Area
    Led the ready-mix and concrete operations across 30 plants, 400-vehicle fleet, and 1000-strong workforce. Led the Builders and Urbanization Solutions business offering an integral portfolio of products and services to construction and infrastructure companies. Launched circular initiatives for construction ecosystem. Took charge of Builders Network for SCAC region, pioneering decarbonization and best practice sharing across countries.
  • Cemex
    Global Customer Experience Director
    Cemex Oct 2018 - Sep 2020
    Mexico
    Architected and launched the Global Customer Experience Office, instilling a pervasive customer-centric ethos across borders. Leading a skilled team of 3, I've earned a distinct reputation as a business transformation authority within the Customer Centricity Global Network. Notably, I orchestrated the 'One CEMEX Commercial' initiative, fostering united commercial strategies globally, and pioneered a revolutionary digital training paradigm for worldwide sales teams, resulting in transformative learning experiences. My leadership extended to establishing dynamic transformation-focused communities, with 4 regional directors reporting within the Customer Experience function, spanning the US, EMEA, Mexico, and the South America, Central America, and Caribbean region (SCAC).
  • Cemex
    Director Customer Experience
    Cemex Aug 2016 - Sep 2018
    Mexico
    Pioneering the role of Head of Customer Experience Office in Mexico, I established a groundbreaking framework, extending an all-encompassing Customer Experience System nationwide. I introduced a robust metric methodology, streamlining internal processes and nurturing a transformative culture shift. My trailblazing efforts laid the foundation for customer-centric practices, serving as a global benchmark, and catalyzed the creation of the influential role of Global Customer Experience Director, gaining widespread support from senior leadership. Spearheading digitalization initiatives, I drove a swift transition from analog to digital adoption, strategically equipping the business for success, enhancing access to marketing assets and data.
  • Cemex
    Commercial Intelligence Director
    Cemex Aug 2012 - Jul 2016
    Colombia
  • Cemex
    Commercial Development Director
    Cemex Nov 2009 - Jul 2012
    Colombia
  • Cemex
    Sales Manager
    Cemex Jul 2007 - Oct 2009
    Colombia

Juana María Serna Education Details

Frequently Asked Questions about Juana María Serna

What company does Juana María Serna work for?

Juana María Serna works for Cemex Colombia

What is Juana María Serna's role at the current company?

Juana María Serna's current role is Global Executive - Commercial Strategy & Customer Experience | Driving Growth, Innovation & Culture Change | WeQual Award Winner.

What schools did Juana María Serna attend?

Juana María Serna attended Universidad De Los Andes, Ihs, Erasmus University Rotterdam, Universidad De Los Andes.

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