Commercial Vice President
Current
Cemex Colombia
Sales Strategy for all customer´s segment customers and ready mix operations for CEMEX Colombia
Jul 2024 - Present
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Juana María Serna Email & Phone Number
Commercial Vice President
at
CEMEX Colombia
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
CEMEX Colombia
Role
Commercial Vice President
Location
Bogota, D.c., Colombia
Who is Juana María Serna? Overview
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Quick answer
Juana María Serna is listed as Commercial Vice President at CEMEX Colombia, based in Bogota, D.c., Colombia. AeroLeads shows a matched LinkedIn profile for Juana María Serna.
Juana María Serna previously worked as VP for Strategic Planning at Cemex Colombia & Perú and VP for Builders and Urbanization Solutions at Cemex Colombia. Juana María Serna holds Emba, Business Administration And Management, General from Universidad De Los Andes.
Profile bio
About Juana María Serna
I'm passionate about change – the kind that ignites transformation, propels growth, and leaves a lasting impact. Throughout my career, I've woven a tapestry of expertise in driving change and guiding transformation in dynamic corporate landscapes.With a global perspective gained from leading teams across continents, I've taken on monumental economic, social, and cultural challenges. My journey has been one of pioneering new markets and redefining organizational cultures.My experience is fortified by a rock-solid foundation of knowledge, including an Executive MBA and a master’s degree in urban development. These academic pursuits have not only sharpened my strategic acumen but have also honed my ability to foresee the potential across business environments.I'm deeply committed to weaving environmental consciousness into the fabric of business strategy. I've introduced low carbon initiatives and circularity methodologies, not just as buzzwords, but as drivers of positive change that impact both profit and our planet.But my journey isn't just about numbers, strategies, and systems. It's about people. I've had the privilege of guiding large, globally dispersed teams through challenges, nurturing a culture of excellence rooted in passion and purpose. I believe in training and shaping the next generation of talent, empowering them to carry the torch of change forward.Outside of work you’ll mostly find me sharing quality time with my family and close friends. I enjoy outdoors activities, travelling and arts.Change can be daunting, but it's also a canvas of opportunity. Let's connect and explore how we can collaborate to create meaningful transformations together.
Current workplace
Juana María Serna's current company
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Cemex Colombia
8 roles
Juana María Serna work experience
A career timeline built from the work history available for this profile.
Vp For Strategic Planning
Cemex Colombia & Perú
Leading strategic agenda across CEMEX Colombia and Peru, directing CEMEX strategic priorities. Leading institutional planning processes such us Capex, innovation, budget and footprint optimization. Also accountable for commercial development and risk management, leading a team of five direct reports and 50 indirect team members.
Dec 2022 - Jul 2024
Vp For Builders And Urbanization Solutions
Cemex Colombia
Led the ready-mix and concrete operations across 30 plants, 400-vehicle fleet, and 1000-strong workforce. Led the Builders and Urbanization Solutions business offering an integral portfolio of products and services to construction and infrastructure companies. Launched circular initiatives for construction ecosystem. Took charge of Builders Network for SCAC region, pioneering decarbonization and best practice sharing across countries.
Dec 2020 - Sep 2023
Global Customer Experience Director
Architected and launched the Global Customer Experience Office, instilling a pervasive customer-centric ethos across borders. Leading a skilled team of 3, I've earned a distinct reputation as a business transformation authority within the Customer Centricity Global Network. Notably, I orchestrated the 'One CEMEX Commercial' initiative, fostering united commercial strategies globally, and pioneered a revolutionary digital training paradigm for worldwide sales teams, resulting in transformative learning experiences. My leadership extended to establishing dynamic transformation-focused communities, with 4 regional directors reporting within the Customer Experience function, spanning the US, EMEA, Mexico, and the South America, Central America, and Caribbean region (SCAC).
Oct 2018 - Sep 2020
Director Customer Experience
Pioneering the role of Head of Customer Experience Office in Mexico, I established a groundbreaking framework, extending an all-encompassing Customer Experience System nationwide. I introduced a robust metric methodology, streamlining internal processes and nurturing a transformative culture shift. My trailblazing efforts laid the foundation for customer-centric practices, serving as a global benchmark, and catalyzed the creation of the influential role of Global Customer Experience Director, gaining widespread support from senior leadership. Spearheading digitalization initiatives, I drove a swift transition from analog to digital adoption, strategically equipping the business for success, enhancing access to marketing assets and data.
Aug 2016 - Sep 2018
Commercial Intelligence Director
Aug 2012 - Jul 2016
Commercial Development Director
Nov 2009 - Jul 2012
Sales Manager
Jul 2007 - Oct 2009
3 education records
Juana María Serna education
Emba, Business Administration And Management, General
Master'S Degree, Ma Urban Development Studies
Bachelor'S Degree, Architecture
FAQ
Frequently asked questions about Juana María Serna
Quick answers generated from the profile data available on this page.
What company does Juana María Serna work for?
Juana María Serna works for CEMEX Colombia.
What is Juana María Serna's role at CEMEX Colombia?
Juana María Serna is listed as Commercial Vice President at CEMEX Colombia.
Where is Juana María Serna based?
Juana María Serna is based in Bogota, D.c., Colombia while working with CEMEX Colombia.
What companies has Juana María Serna worked for?
Juana María Serna has worked for Cemex Colombia, Cemex Colombia & Perú, and Cemex.
How can I contact Juana María Serna?
You can use AeroLeads to view verified contact signals for Juana María Serna at CEMEX Colombia, including work email, phone, and LinkedIn data when available.
What schools did Juana María Serna attend?
Juana María Serna holds Emba, Business Administration And Management, General from Universidad De Los Andes.
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