I'm passionate about change – the kind that ignites transformation, propels growth, and leaves a lasting impact. Throughout my career, I've woven a tapestry of expertise in driving change and guiding transformation in dynamic corporate landscapes.With a global perspective gained from leading teams across continents, I've taken on monumental economic, social, and cultural challenges. My journey has been one of pioneering new markets and redefining organizational cultures.My experience is fortified by a rock-solid foundation of knowledge, including an Executive MBA and a master’s degree in urban development. These academic pursuits have not only sharpened my strategic acumen but have also honed my ability to foresee the potential across business environments.I'm deeply committed to weaving environmental consciousness into the fabric of business strategy. I've introduced low carbon initiatives and circularity methodologies, not just as buzzwords, but as drivers of positive change that impact both profit and our planet.But my journey isn't just about numbers, strategies, and systems. It's about people. I've had the privilege of guiding large, globally dispersed teams through challenges, nurturing a culture of excellence rooted in passion and purpose. I believe in training and shaping the next generation of talent, empowering them to carry the torch of change forward.Outside of work you’ll mostly find me sharing quality time with my family and close friends. I enjoy outdoors activities, travelling and arts.Change can be daunting, but it's also a canvas of opportunity. Let's connect and explore how we can collaborate to create meaningful transformations together.
Cemex Colombia
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Commercial Vice PresidentCemex Colombia Jul 2024 - PresentBogota, D.C., Capital District, ColombiaSales Strategy for all customer´s segment customers and ready mix operations for CEMEX Colombia
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Vp For Strategic PlanningCemex Colombia & Perú Dec 2022 - Jul 2024Bogotá, Capital District, ColombiaLeading strategic agenda across CEMEX Colombia and Peru, directing CEMEX strategic priorities. Leading institutional planning processes such us Capex, innovation, budget and footprint optimization. Also accountable for commercial development and risk management, leading a team of five direct reports and 50 indirect team members.
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Vp For Builders And Urbanization SolutionsCemex Colombia Dec 2020 - Sep 2023Bogotá D.C. Metropolitan AreaLed the ready-mix and concrete operations across 30 plants, 400-vehicle fleet, and 1000-strong workforce. Led the Builders and Urbanization Solutions business offering an integral portfolio of products and services to construction and infrastructure companies. Launched circular initiatives for construction ecosystem. Took charge of Builders Network for SCAC region, pioneering decarbonization and best practice sharing across countries.
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Global Customer Experience DirectorCemex Oct 2018 - Sep 2020MexicoArchitected and launched the Global Customer Experience Office, instilling a pervasive customer-centric ethos across borders. Leading a skilled team of 3, I've earned a distinct reputation as a business transformation authority within the Customer Centricity Global Network. Notably, I orchestrated the 'One CEMEX Commercial' initiative, fostering united commercial strategies globally, and pioneered a revolutionary digital training paradigm for worldwide sales teams, resulting in transformative learning experiences. My leadership extended to establishing dynamic transformation-focused communities, with 4 regional directors reporting within the Customer Experience function, spanning the US, EMEA, Mexico, and the South America, Central America, and Caribbean region (SCAC). -
Director Customer ExperienceCemex Aug 2016 - Sep 2018MexicoPioneering the role of Head of Customer Experience Office in Mexico, I established a groundbreaking framework, extending an all-encompassing Customer Experience System nationwide. I introduced a robust metric methodology, streamlining internal processes and nurturing a transformative culture shift. My trailblazing efforts laid the foundation for customer-centric practices, serving as a global benchmark, and catalyzed the creation of the influential role of Global Customer Experience Director, gaining widespread support from senior leadership. Spearheading digitalization initiatives, I drove a swift transition from analog to digital adoption, strategically equipping the business for success, enhancing access to marketing assets and data. -
Commercial Intelligence DirectorCemex Aug 2012 - Jul 2016Colombia -
Commercial Development DirectorCemex Nov 2009 - Jul 2012Colombia -
Sales ManagerCemex Jul 2007 - Oct 2009Colombia
Juana María Serna Education Details
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Business Administration And Management, General -
Ma Urban Development Studies -
Architecture
Frequently Asked Questions about Juana María Serna
What company does Juana María Serna work for?
Juana María Serna works for Cemex Colombia
What is Juana María Serna's role at the current company?
Juana María Serna's current role is Global Executive - Commercial Strategy & Customer Experience | Driving Growth, Innovation & Culture Change | WeQual Award Winner.
What schools did Juana María Serna attend?
Juana María Serna attended Universidad De Los Andes, Ihs, Erasmus University Rotterdam, Universidad De Los Andes.
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