Juan Ignacio Azofeifa Email & Phone Number

San Jose, Costa Rica

➢ Responsible for developing the institutional neonatology portfolio across Central American markets, focusing on: ✓ Gaining institutional access ✓ Crafting marketing ✓ Commercial strategies ✓ Supporting the field team to meet sales objectives. ➢ Lead negotiations to initiate operations in the English-speaking Caribbean markets ✓ Presenting new.

San Jose, Costa Rica

• ➢ Responsible for developing marketing strategies by identifying the latest customer trends converting them into initiatives to capture their value while ensuring excellence in execution. ➢ Lead a cross-functional team.
• Increase institutional sales by 85% compared to 2022 by creating a commercial strategy and leading a cross-functional team in Guatemala.

Costa Rica

• ➢ Lead to encompass a multifaceted focus on driving the organization's success. ➢ Consolidate sales efforts and strengthen a local team of 12 employees enhancing operational efficiency and market presence. ➢ Achieve.
• Build a competitive team with high seniority by implementing a comprehensive evaluation and capability acquisition program designed to enhance commercial, scientific, and executive domains. Increase country.

Costa Rica

• ➢ Lead the institutional business across key sectors: Ophthalmology, Hematology, Oncology, and Neurology. ➢ Crafting access strategies and mapping key institutional stakeholders, with a particular emphasis on enhancing.
• Increase business unit sales by 25% compared to 2018 and achieve a 35% uplift against the 2019 budget by developing access strategies, crafting value propositions, launching educational programs, and concentrating on.

Costa Rica

• ➢ Responsible of fulfill financial goals, such as profitability and sales, as well as to develop marketing and commercial strategies across different therapeutic areas. ➢ Leading the institutional key account.
• Sales increase 26% vs 2017 by working closely with the local reseller to present commercial strategies to top private hospitals and clinics.➢ Hematology: Developing strategies for the antihemophilic factor in patients.
• Sales in Panama increased by 25% compared to 2017, thanks to a tender price strategy implemented to increase market share ➢ Oncology. The main task involved transforming and leading a liver cancer strategy to meet the.
• Sales increased by 32% compared to 2017. This growth was driven by the creation of customized account plans focused on key areas, which boosted product demand.➢ Neurology: Creating and building strategies to expand and.
• Despite the challenges of expanding with a mature product, achieved the 17% growth compared to 2017, due to strategic relationship-building actions, product repositioning, and the presentation of new evidence.

Costa Rica

• ➢The role for this position was focused on two therapeutic areas: neurology and hematology, covering both the institutional and retail markets. ➢The responsibilities included: ✓ Developing marketing strategies, ✓.
• Performed 15% above the 2016 sales target by implementing a revolutionary strategy aligned with the Patient Support Program (PSP). Additionally, the patient support program increased patient enrollment by 25% by.

Costa Rica

• ➢ Responsible for ensuring a successful: ✓ Product launch ✓ Developing new markets ✓ Consolidating the treatment as the gold standard. ➢ Build commercial strategies for mature brands such as Yasmin, Femiane, Mesigyna.
• The brands performed over 8% above sales expectations by focusing on brand profitability and making strategic investments in key markets with key customers.

Costa Rica

• ➢ Responsible to evaluate, coordinate and implement sales force effectiveness tools across the Central America & Caribbean region aligning IT, procurement, and marketing teams. ➢ Lead the business targeting and.
• Key achievements in this position include implementing iPads as a promotional tool throughout the region, transitioning visual aids from paper to digital, supporting a blockbuster product launch, and implementing an.

Diploma, Machine Learning: From Data To Decisions

Machine learning is becoming the fundamental tool for making reliable decisions, based on large amounts of data and facts, reducing areas.

Diploma, Business Administration And Management, General

Management focused on results through negotiation

Diploma, Pharmaceutical Marketing And Management

Development of competencies in the marketing of pharmaceutical products to the public sector

Master Of Business Administration (M.B.A.), Mercadeo

Diploma, Pharmaceutical Marketing And Management

Pharmaceutical Marketing: Best Practices, Strategies, and Processes

Bachelor'S Degree, Business Administration, Management And Operations