Juan Becedas Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

Madrid, Comunidad De Madrid, España

Outventure © Scout, explore and search your limits by an endless pursuit of outdoor adventureSurf, ski, mountain and outdoor skilled products distribution

Madrid

• Design and develop analytical solutions to generate insights for decision making• Cross functional partner to recall requirements and providing solution to complex questions• Project management follow up deployment, progress and impacts • Generate visualization dashboard (Tableau, Power BI, SAP,SAS,SQL ) integrating multiple source • Annual planning and forecast definition to support different units Budget (predictive analytics)• Reporting to units on monthly basis giving recommendations and insights from market and kpi• Conduct advanced quantitative/qualitative market analysis to support Market plan and forecast• Supporting commercial decision making based on solutions and recommendations by analytics

Within Inmunology franchise for Cosentyx (I&I) , lead SFE activities including• CRM capabilities, FF sizing, structuring, Profiling, Targeting, Segmentation,Call Activity Plans • Compensation planning, Performance Analytics, and dashboards.• Generate insights about commercial effectiveness from IHD franchise• Lead targeting excellence in SFE • Closely work with market access for strategy and projects leading

Madrid Area, Spain

• Business Plan definition process – Situational Analysis, Why Questions, Insights and long term forecasting. Execution, Perception & Performance analytics• Conduct advanced quantitative and qualitative market analysis to support Market plan and forecast process • SFE analysis for incentives definition. Metrics for SF analysis follow up from CRM•Reporting to units on monthly basis giving recommendations and insights from market and kpi •Establish commercial policies with Market access department to create new commercial actions •Follow Market access situation for products and stablish analytics for performance analysis, e.g new 3 new indications tracking for Inmuno Oncology(OPDIVO)• Key account analysis for hospital strategies based on potential and performance attainment• Price & Reimbursement activities to define strategy by product •Support commercial decision making based on solutions and recommendations by rigorous analytics. •Identify opportunities and risks for the BU and provide strategic guidance based on the market and competition dynamics•Create and deliver analysis for our clients providing insights & solve business problems. •Provide the BU with the adequate metrics to assess performance and drive strategic and tactical changes to maximize BU results

Madrid Area, Spain

•Business analyst for sales kpi and market evolution. Ops & risk •Business Intelligence: Analyze market research and business intelligence data, drawing relevant conclusions through standardized data by Scorecard analysis. Presents analysis and recommendations that will have a positive impact on the business ( Siebel)•Ad hoc analysis for market knowledge based on research, trade trend , comsuption.•Forecast and analysis ( Annual strategic Plan and LBE) SPSS Modeler predective models•Trend short and long term follow up, Social and Economics impact on businessAnalysis for new strategies for new channels, products and price analysis•Global reporting to Headquarters

Madrid Area, Spain

•Business partner for Business units (analysis sales, Gross margin and more indicators status)•Business Intelligence: Analyze market research and business intelligence data, drawing relevant conclusions through standardized data by Scorecard analysis. •Analysis and recommendations that will have a positive impact on the business.SAP BW•Business support to Business Managers in sales effectiveness decisions (ROI, payback..)•Business analysis ( sales trend, kpi, margin,...). Qlikview & Microstrategy•Reports based on segmentation data ( CRM, geographical,brand...)•Cost analyst for Iberia ( cost, overheads, A&P, stock & sales risk...)•Business impact analysis of decissions•Business forecasts and analysis regarding sales, product costs and other P&L expenses based on predictive models ( Risk, Expiration, Flee)•Marketing and sales presentation•Provide effective support for Brand activities through accurate scenario planning & analysis aligned to key performance criteria and measurements.•Sales trend analysis and modelizing•Ensured sales forces monitored and measured in line with company targets and performance standards.

FP&A ( Financial & Business Planning Analyst)•Business forecasts and analysis regarding sales, product costs and other P&L expenses. •Ensured sales forces monitored and measured in line with company targets and performance standards,producing accurate reports on team performance•Reporting to Head Quarters (Closing, Target, Lastest Estimates, Business Plans) in timely manner.•Providing financial advisory and requirements to Sales & Marketing Management to assist fact-based decision making.•Supported Business Strategy providing relevant and timely added value based on information on the market, competition and customer insight proactively and on a regular basis.•Acting as liason with external auditors. Sox execution for internal auditing

•Business Intelligence: Analyze market research and business intelligence data, drawing relevant conclusions through standardized data by Scorecard analysis. Presents analysis and recommendations that will have a positive impact on the business.•Business Support: Provide tools and data needed to update the CRM to generate sales performance reports on sales targets, and marketing and sales activity •Project development to control cost area and process management•Create new business reporting to get main and multi dimensional information (statistics)•Monthly reporting to Belgium Headquarters•Development and oversee SAP data base (MM, FI y CO)•Design accountant reporting and assure information reliability(Nielsen, OLAP, BI)

•Monthly Reporting to Headquarters. Budget, forecast and business planing by areas•Business Intelligence: Interpret and analyze market research and business intelligence data. Presents analysis and recommendations that will have a positive impact on the business.•Cooperate in implement and develop a new ERP system – SAP ( FI/CO/ MM)•Process improved by business tools ( Balance Scorecard)•New products and projects launched. ( market research/ cost analyze)

•Commercial analysis by financial files by areas/ products/ sizes•Annual budgeting and sales forecast ( Quaterly reviews and updates)•Develop new tool for commercial analyze ( Board) - Business intelligence•Control of comercial actions and viability

•Monthly reporting to Headquarters•Design accountant reporting and stokeholders monthly files•P&L management - Business control and deviation•Design new ERP for internal control as EDI•Create negotiation process with suppliers

Digital Fundamentals Certificate: Agile Business

Business Intelligence And Big Data Master

High School, Datamining, Ai, Predictive Models

Market Access And Health Economics, Master

OUTSTANDING CALIFICATION 9.75/10

Master, Máster In Marketing

Economics

Pharmaceutical Sales Representative Course

Pharmaceutical sales rep. course ( 200 hours) -Pharmaceutical market Access and negotiation -Primary and specialist sales products (.

Google Analytics Advance User / Google Tag User

Gestión De Redes Sociales, Marketing

Crm Veeva Fundamentals