Analista De Trade Marketing Y Btl
CurrentPlanning and support in the execution of BTL and Trade Marketing actions focused on the company's indirect channels, seeking to ensure effective communication in line with the product. Monitoring and tracking of supplier budgets for brand activations and visibility in TAT channels.Achievements:• Sustaining brand presence in TAT points of sale (75% to 89% according to Meiko).• Superior effectiveness of over 95% in the execution of commercial actions in the region.• Significant increase in static visibility presence in points of sale and high-traffic areas.• Negotiation and execution in mass events.