Juan Sebastián Borrero E.

Juan Sebastián Borrero E. Email and Phone Number

Estrategia Digital I BTL I Trade Marketing I SEM I Wordpress I PPC I Affiliate Marketing I SEO I Content Marketing @ WOM Colombia
bogota, distrito especial, colombia
Juan Sebastián Borrero E.'s Location
Cali, Valle del Cauca, Colombia, Colombia
Juan Sebastián Borrero E.'s Contact Details

Juan Sebastián Borrero E. personal email

About Juan Sebastián Borrero E.

Degree in advertising with an emphasis on communication. Five years of experience in digital marketing agencies in Colombia and Argentina. Six years of experience as a leader of commercial and production teams in the execution of BTL strategies (event marketing), for large companies with a presence in LATAM. For 3 years I have been the E-business manager of my own digital marketing agency and the main developer of websites on the Wordpress platform.

Juan Sebastián Borrero E.'s Current Company Details
WOM Colombia

Wom Colombia

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Estrategia Digital I BTL I Trade Marketing I SEM I Wordpress I PPC I Affiliate Marketing I SEO I Content Marketing
bogota, distrito especial, colombia
Employees:
426
Juan Sebastián Borrero E. Work Experience Details
  • Wom Colombia
    Analista De Trade Marketing Y Btl
    Wom Colombia May 2022 - Present
    Cali, Valle Del Cauca, Colombia
    Planning and support in the execution of BTL and Trade Marketing actions focused on the company's indirect channels, seeking to ensure effective communication in line with the product. Monitoring and tracking of supplier budgets for brand activations and visibility in TAT channels.Achievements:• Sustaining brand presence in TAT points of sale (75% to 89% according to Meiko).• Superior effectiveness of over 95% in the execution of commercial actions in the region.• Significant increase in static visibility presence in points of sale and high-traffic areas.• Negotiation and execution in mass events.
  • Cross Digital Cali
    Principal Cofounder
    Cross Digital Cali May 2019 - Present
    Cali, Valle Del Cauca, Colombia
    Plan, organize, direct, control and evaluate the design, development and maintenance of Internet strategies to manage the online presence of our clients, including social networks, websites, CRM, advertisements and content strategy. Management of domains and hosting/CPANEL accounts.
  • Cross Digital Cali
    Desarrollador De Wordpress
    Cross Digital Cali May 2019 - Nov 2022
    Cali, Valle Del Cauca, Colombia
    I have extensive experience as a lead developer of dozens of websites built on Wordpress.Daily I solve problems and bugs in Wordpress due to causes of update, depreciation, conflict,etc. I have implemented hundreds of different templates with mockups like Elementor, WPBakery, Visual Composser, Gutenberg, among others.Also knowledge in the implementation of plugins and tools such as CDN, image compression,speed optimization, search console, Google Tag Manager, Events and Facebook pixel, etc.I have experience in migration of sites in Wordpress in a manual way and in administration ofWHM and CPanel.I have created a methodology to build websites in Wordpress with 30 stages for the deliveryof a professional website with all the necessary specifications to meet any objective.Experience in the implementation of landing pages, corporate pages, ecommerce and onlinecourse web platforms.
  • Cross Digital Cali
    Sem Specialist
    Cross Digital Cali May 2019 - Nov 2022
    Cali, Valle Del Cauca, Colombia
    Trafficker SEM for ads on Facebook, Instagram, WhatsApp Google, Linkedin.
  • Mercadeo & Eventos Latinoamerica
    Director Principal Nacional De Cuentas
    Mercadeo & Eventos Latinoamerica Jan 2018 - May 2019
    Colombia
    • Plan, organize, direct, control and evaluate marketing events (BTL), in the different sales channels of clients from different industries.• General supervision of logistic and work teams.• Compliance with budgets and indicators related to each client. • Creation and monitoring of digital strategies focused on meeting the objectivesKey Achievement: Implementation of work methodologies from platforms for the commercial and production departments and sales over $ 100,000 USD.
  • Mercadeo & Eventos Latinoamerica
    Director Nacional De Proyectos
    Mercadeo & Eventos Latinoamerica Mar 2015 - Jun 2017
    Colombia
    • Cabeza del departamento de producción para las activaciones a nivel nacional • Conceptualización y supervisión general de las activaciones desarrolladas, incluyendo coordinación y logística de equipos de trabajo. • Cumplimiento de presupuestos e indicadores relacionados con cada cliente. • Competencias en activaciones desarrolladas en escuelas, universidades, puntos de venta, aeropuertos, tiendas de barrio, canales mayoristas, entre otros. • Experiencia en manejo de equipos de trabajo entre 5 y 100 personas aproximadamente. CLIENTES: Gases de Occidente, Colombina, Mondelez, Alquería, Reckitt Benkisser, Motos Honda, Grupo Carvajal, Pony Malta, Bimbo, entre otros.
  • Mercadeo & Eventos Latinoamerica
    Productor Ejecutivo
    Mercadeo & Eventos Latinoamerica Jun 2013 - Mar 2015
    Colombia
    • Conceptualización y presentación de propuestas para activaciones • Cumplimiento de presupuestos e indicadores • Competencias en activaciones desarrolladas en escuelas, universidades, puntos de venta, aeropuertos, tiendas de barrio, canales mayoristas, entre otros. CLIENTES: Mondelez, Studio F Group, Amway.
  • Soicos
    Account Executive Sr.
    Soicos May 2011 - Dec 2012
    Argentina
    Accompaniment and attention of advertisers and digital agencies, being the link between them and the company in the development of campaigns through the affiliate marketing digital network.
  • Id Millward Brown Argentina
    Asistente De Investigación De Mercado
    Id Millward Brown Argentina Jan 2011 - Apr 2011
    Argentina
    Asistencia operativa en el equipo de Client Service Support, en la construcción de análisis de resultados de las investigaciones de mercado, de carácter cualitativo y cuantitativo parareconocidas marcas de consumo masivo.
  • Universidad Autónoma De Occidente
    Presentador De Televisión
    Universidad Autónoma De Occidente Mar 2010 - Sep 2010
    Cali, Valle Del Cauca, Colombia

Juan Sebastián Borrero E. Education Details

Frequently Asked Questions about Juan Sebastián Borrero E.

What company does Juan Sebastián Borrero E. work for?

Juan Sebastián Borrero E. works for Wom Colombia

What is Juan Sebastián Borrero E.'s role at the current company?

Juan Sebastián Borrero E.'s current role is Estrategia Digital I BTL I Trade Marketing I SEM I Wordpress I PPC I Affiliate Marketing I SEO I Content Marketing.

What is Juan Sebastián Borrero E.'s email address?

Juan Sebastián Borrero E.'s email address is se****@****ail.com

What schools did Juan Sebastián Borrero E. attend?

Juan Sebastián Borrero E. attended Universidad Autónoma De Occidente, Brujula Sur, Celcit, Estudio De Actores.

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