Juan Sebastián Bossa Riveros Email & Phone Number

• Collaborated with internal multidisciplinary teams and external agencies to implement the Global Brand in campaigns, events, and general online presence, ensuring that Twilio’s brand strategy was always transmitted correctly to its customers and potential customers. • Expanded the previously established visual identity of the Company by creating the system, guidelines, and base documents to implement the brand into several types of editorial media.

• Contribuir al aumento de posicionamiento de Genesys entre sus grupos de interés en el mercado mediante la conceptualización de campañas y adaptando su marca a eventos, publicidad digital y nuevos canales de promoción en distintos canales.

Bogotá D.C., Colombia

• Defined and implemented the brand strategy and visual identity of the Firm and the companies that are part of the Firm’s corporate group, and designed and managed the positioning and communication strategies for each of them. • Structured and implemented the brand architecture strategy, which standardized the brand portfolio according to target markets and business lines. This model parameterized and de- fined the guidelines for creating any subsequent sub-brand.

Bogotá D.C., Colombia

• Designed the sub-brands of the different programs and products of the Firm, and created the strategies to promote them through communication campaigns and promotional materials. • Structured the internal communication channels to promote the sense of belonging and organizational culture, and achieve optimal internal positioning of the brand among the employees.

Bogotá D.C., Colombia

• Created campaigns and strategies for the positioning, notoriety, and recognition of the brand, attracting new customers and retaining the existing ones. • Promoted and assured the corporate identity and internal culture among the company’s employees through the management and production of various communication strategies.

Bogotá D.C., Colombia

• Defined and managed the execution of projects and work plans of the design team for the production of all the different periodic institutional publications.

Bogotá D.C., Colombia

• Redesigned the institutional image of the School and, consequently, restructured all the visual identity systems and brand applications. • Led the redesign of all institutional publications according to the new branding: official book, yearbooks, institutional magazine, strategy documents, and promotional material.

Bogotá D.C., Colombia

• Designed and laid out different publications for the different stakeholders of the School and Branding of School events.

Bogotá D.C., Colombia

• Layout the semi-annual institutional magazine InSights, under established graphic guidelines.• Design promotional materials for events of and for the School community.

Máster En Brand Design, Brand Design

Product Management Studio Program

Strategies That Build Winning Brands

Diseñador Gráfico

Arquitecto

Estudios no finalizados.