Juan Pablo Campetella Email & Phone Number

Collaborated as a market expansion advisor for a number of startups and companies willing to enter the Latin American market, primarly in the trade finance and cross-border payments sectors (40Seas, Elevate, Magellan among others).

• Played a pivotal role in launching business operations in Latam, contributing significantly to building a USD 2 billion transacted volume per year customer portfolio.
• Spearheaded business growth through strategic partnerships, including product integration with regional players, co-marketing campaigns, management of affiliate and referral programs, and other growth hacking.
• Successfully orchestrated the launch of Payoneer's first crypto-related integrations (Airtm, Belo and Bitso), overseeing the entire process from business case development to integration and marketing planning.

Argentina

• Led the investment and trade development for Knowledge Based Servicies industries designing strategies and executing action plans for each industry vertical (Software Factories, FinTech, AgTech, Gaming, Education, BPO).
• Coordinated a team of 5 business developers managing a portfolio of 128 companies (+60% success ratio).
• Represented the country in bilateral meetings and the international agenda.

Buenos Aires

• Led the team in charge of creating the Exports National Plan.
• Partnered with Alibaba and Amazon to foster e-commerce adoption developiong a country pavilion, category flagships, fulfillment, branding, events and ads.
• Developed the "Logistic Hubs" program to help exporters improve profit and ownership of their business abroad.
• Launched BuyArgentina.gob.ar, a B2B platform integrated with BI solutions.
• Led the design and deployment of a service based business model for trade promotion now helping 1.500 companies in their business developement abroad.

Argentina

• Member of the team that advises and reports on business development and performance to shareholders.
• Led the analysis of Tenaris' strategic and financial performance reporting results to shareholders and participating also in the long term planning (based on scenario analysis).
• Gave recommendations on business development plans for 3 billion dollars in US, Mexico and Romania.
• Redesigned the monitoring and analysis method adding value to the deliverables for decision making.

• Built the area and processes in a newly acquired company (ex Sanofi Aventis Argentina).
• Coordinated forecasting, budgeting, management control and financial statements reporting processes.
• Led business expansion coordinating corporate teams with local partners in Chile, Paraguay, Bolivia and Central America.
• Participated in the company's debt restructuring.

• Cash management and forecasting, portfolio management, FX hedging and relationship with banks.
• Implemented SAP R3 as a key user.

• Development of Business Intelligence integrating Oracle and proprietary Logistics software (GC3).

Master'S Degree, Finance

Growth Strategies

Bachelor'S Degree, Business Administration