Juan Carlos Sanchez Email and Phone Number
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Innovative, visionary, and trailblazing executive with over 20 years of progressive experience in Consumer Packaged Goods (CPG), Advertising, Media, and Entertainment. With a successful corporate track record at Fortune 100 companies such as Sony, Colgate-Palmolive, Visa, and NBCUniversal, JC is celebrated for collaborative and passionate leadership that consistently delivers strategic creative solutions for business challenges related to content, brands, and consumers.Recognized for possessing a comprehensive business acumen, he is adept at creating actionable plans that drive significant incremental market share for Fortune 500 companies. As a media intellectual with proven capability, he has consistently built high-performance teams in the media arena.Thanks to innovative thinking and a problem-solving mindset, JC excels as a trusted advisor to senior executive teams in resolving complex business challenges. Most recently, as the Founder and Managing Director of Family Playland Inc., a media startup based in Florida, his mission is to deliver wholesome entertainment and educational content for Latin families across the United States.ADDITIONAL CORE COMPETENCIES:Yield Management| Complex Contracts management | Talent Development | Corporate Governance| Data Governance | Big Data Analytics| Project Management | Multi-Cultural Leadership| Advanced Negotiations | Strategic Planning | Data Architecture | Strategic Media Planning and Buying| Consumer Insights | Published Author | Forecasting | Budgeting | Inventory and Pricing Management|Tableau| Alteryx| Media Optimization| Media Mix Modeling| Analytics | Leadership | Data Analysis | Business Intelligence |Business Analysis |Project Management| Business Intelligence| Analytics Leadership |Customer Relationship Management (CRM) | Data Analysis | Analytical Skills Project Management| AI |
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Co-Founder Managing DirectorFamilyplayland Dec 2020 - PresentFamily Playland is an online subscription and entertainment service that offers family-friendly movies and series for Hispanic Families around the world. Family Playland is the platform where parents can entertain their kids with curated content, tailored to traditional family values that elevate the human spirit.• Set the vision for the company and defining the overall strategy from launch to scale• Drive growth, profitability and company value• Develop and implementing scalable and efficient go to market strategies to ensure consistent revenue growth• Attract, retain and develop world-class talent• Cultivate a high-performing and agile team culture• Drive day-to-day operations• Align resources to achieve key business goals• Own the operational budget and manage burn rate• Manage competition and threats in the marketplace, with constant evaluation of the financial structure, capital strategy and strategic objectives• Provide expert guidance to all departments, including Marketing, operations, sales and product• Report updates to the Board of Directors and corporate stakeholders regarding progress on strategic goals• Build strategic partnerships and relationships to drive growth• Be the public champion for the business• Establish credibility throughout the customer and partner network
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Advisory Board Member Technology Committee At Broward County Public SchoolsBroward County Public Schools Aug 2023 - PresentFort Lauderdale, Florida, Us -
Advisory Board Member Parent Engagement CommitteeBroward County Public Schools Jan 2023 - Aug 2023Fort Lauderdale, Florida, Us
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Strategic Consultant Us Hispanic / Latam/Brazil & IberiaOrkatv Aug 2023 - PresentSanta Monica, Ca, Us -
Multiplatform Media Planning LeadNbcuniversal Telemundo Enterprises 2018 - Dec 2020Miami, Florida, Us• Structured and transformed department from a linear focus silo into a multiplatform data-centric campaign servicing hub • Led linear and non-linear owned media strategies and creation of best in class media plans • Leveraged Research insights and data to develop communication plans• Collaborated with Creative Strategy and Shared Services teams to ensure delivery of effective campaign results -
Vp , Audience Insights And Analytics At Sony Pictures TelevisionSony Pictures Entertainment Oct 2013 - 2018Culver City, Ca, Us• Reinvented, structured and unleashed, with a group of 10 highly skilled B2B/B2C media research professionals the value of our audiences for business partners in programing, scheduling, marketing and AdSales.• Introduce the first Advertising ROI study for several categories across our territories, supporting incremental revenue• Designed and led the implementation of Big Data systems across the region to maximize data analytics for both Program performance and Scheduling optimization, enabling the organization to have real time data across the region.• Launched Social Media Analytics to better understand the success of our content performance by including non audited audiences• Designed, contracted and rolled out the first TV audience segmentation study in the region that supported business, marketing and programing strategies since 2015, navigating a transformative market.Held fiscal responsibility to steward a Multi-Million-dollar research budget across Latin America, leading negotiations with local/global vendors with a cost control in place -
Executive Director, Business Development & Yield ManagementSony Pictures Entertainment Aug 2012 - Sep 2013Culver City, Ca, UsProvided stewardship and implementation of pricing policies, securing additional revenue , through the design and creation of our first big data pricing system.• Introduced big data process and best practices via Tableau and Microstrategy to enable and accelerate commercial decision making. • Detected and exploited supply and demand patterns to maximize inventory value. Led and stabilized commercialization of MNTM in Mexico after 2nd season. Conceptualized and introduced HD inventory monetization. • Developed and designed price strategy and inventory strategy for Crackle Latinamerica. Used pricing policy to maximize SPTNs profitability. Developed deal with Blackberry for the development of Crackle’s app for Blackberry
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Director, Business Development - Adsales LatinamericaSony Pictures Entertainment Oct 2009 - Aug 2012Culver City, Ca, UsIntroduced, in a collaborative effort with our global group, Miriad virtual product placement to Latin America. Established commercial work with Quepasa.com. Established commercial efforts with Social Vibe across latam. • Implemented a full multimedia communication annual plan for Blackberry: The insider. Collaborated in the development of the NBA representation in Latin America. • Supported AdSales group to maximize market revenue share Vs Audience Share. Won the representation of digital assets for E! and MGM groups. Built and established the first IMS representation model for SPTN Sites
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Guest Lecturer Focused On Media And AdvertisingNova Southeastern University Jan 2000 - Oct 2017Fort Lauderdale, Fl, Us -
Manager , Client Services Latin AmericaSony Pictures Television International Sales Latin America Aug 2006 - Apr 2010Tokyo, JpReengineered client services area process for servicing 10 Networks.• Created a solutions-oriented mindset operation in the team. Elevated skill set for improving all process that involved coordination and implementation under a complex and long-distance environment.• Fulfilled elaborated content centric projects that involved advertising presence and execution, leading a group of 5 in Miami and 2 in Mexico. -
Director , Visa International Regional Group LeaderStarcom Aug 2005 - Aug 2006Chicago, Il, UsManaged 15+ Million dollars media communication plan and implementation budget for Visa’s portfolio across18 markets (coordination with 5+ creative agencies).• Implemented first marketing mix modeling based on media ROI for Visa across Latin America. Led group of 15 based in Miami, Brazil, Colombia, Mexico Central America and Venezuela. Ensured SOX Compliance. -
Director And Regional Coordinator For Colgate Palmolive LatamMec Feb 2003 - Aug 2005London, London, GbLed group of 11 media professionals responsible for all Colgate Palmolive media planning and investment in Mexico. Full responsibility upon 70+ million Dollar Media Investment Management operation. • Created and implemented all media plans for 14 categories 40 Brands+. Spearheaded innovation and media best practices transforming the Mexico operation into a center of excellence for media planning in the Colgate world. • Mastered and drove ALL TV, Cable, Digital, Print, OOH, BTL media management with direct impact into brands market share. Led ALL media negotiations that included custom made communication solutions for CP developed by Televisa and TV Azteca. -
Planner , Subregional Strategic For Colgate PalmoliveMec Jan 2002 - Feb 2003London, London, GbDevelop and lead planning and implementation of media plans for Oral Care and Fabric Care in the andean region
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Planner , Colgate Palmolive GroupYoung & Rubicam Jan 1999 - Apr 2002New York, Ny, UsCreated, implemented and stewarded of 360 media plans for Oral Care, UAP and Fabric CareGeneration of breakthrough media activations: Speed Stick World Record, Colgate Triple Action Cirque de Solei, Cannes nominee for best use of magazines Colgate Total -
Marketing Specialist Latin AmericaModern Machine Shop Jan 1999 - Jan 2000Cincinnati, Ohio, UsLiaison between Gardner Publications and Carvajal InternationalAdvocate about the potential of Latin American metalworking industryProspect strategic partners for our publication in the USPublisher representation in trade shows across the US: Westec,Eastec,IMTS among other
Juan Carlos Sanchez Skills
Juan Carlos Sanchez Education Details
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University Of CincinnatiGeneral -
Newchip AcceleratorFund Raising/ Entrepreneurship/Entrepreneurial Studies
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Universidad Icesi / University Of CincinnatiBusiness Administration
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Colegio Colombo Britanico
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Universidad Icesi
Frequently Asked Questions about Juan Carlos Sanchez
What company does Juan Carlos Sanchez work for?
Juan Carlos Sanchez works for Familyplayland
What is Juan Carlos Sanchez's role at the current company?
Juan Carlos Sanchez's current role is Co-Founder Managing Director, Media Sherpa @ FamilyPlayland.com.
What is Juan Carlos Sanchez's email address?
Juan Carlos Sanchez's email address is ju****@****ony.com
What is Juan Carlos Sanchez's direct phone number?
Juan Carlos Sanchez's direct phone number is +130527*****
What schools did Juan Carlos Sanchez attend?
Juan Carlos Sanchez attended University Of Cincinnati, Newchip Accelerator, Universidad Icesi / University Of Cincinnati, Colegio Colombo Britanico, Universidad Icesi.
What are some of Juan Carlos Sanchez's interests?
Juan Carlos Sanchez has interest in Christianity, Kids, Electronics, Sweepstakes, Outdoors, Investing, Home Improvement, Politics, Reading, Arts And Culture.
What skills is Juan Carlos Sanchez known for?
Juan Carlos Sanchez has skills like Strategic Partnerships, Media Planning, Digital Media, New Media, Advertising, Business Development, Online Advertising, Digital Strategy, Mobile Marketing, Television, Social Media Marketing, Competitive Analysis.
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