Juan Carlos Sanchez Email & Phone Number

• Family Playland is an online subscription and entertainment service that offers family-friendly movies and series for Hispanic Families around the world. Family Playland is the platform where parents can entertain.
• Set the vision for the company and defining the overall strategy from launch to scale
• Drive growth, profitability and company value
• Develop and implementing scalable and efficient go to market strategies to ensure consistent revenue growth
• Attract, retain and develop world-class talent
• Cultivate a high-performing and agile team culture

Fort Lauderdale, Florida, US

Fort Lauderdale, Florida, US

Santa Monica, CA, US

Miami, Florida, US

• Structured and transformed department from a linear focus silo into a multiplatform data-centric campaign servicing hub
• Led linear and non-linear owned media strategies and creation of best in class media plans
• Leveraged Research insights and data to develop communication plans
• Collaborated with Creative Strategy and Shared Services teams to ensure delivery of effective campaign results

Culver City, CA, US

• Reinvented, structured and unleashed, with a group of 10 highly skilled B2B/B2C media research professionals the value of our audiences for business partners in programing, scheduling, marketing and AdSales.
• Introduce the first Advertising ROI study for several categories across our territories, supporting incremental revenue
• Designed and led the implementation of Big Data systems across the region to maximize data analytics for both Program performance and Scheduling optimization, enabling the organization to have real time data across the.
• Launched Social Media Analytics to better understand the success of our content performance by including non audited audiences
• Designed, contracted and rolled out the first TV audience segmentation study in the region that supported business, marketing and programing strategies since 2015, navigating a transformative market.Held fiscal.

Culver City, CA, US

• Provided stewardship and implementation of pricing policies, securing additional revenue, through the design and creation of our first big data pricing system.
• Introduced big data process and best practices via Tableau and Microstrategy to enable and accelerate commercial decision making.
• Detected and exploited supply and demand patterns to maximize inventory value. Led and stabilized commercialization of MNTM in Mexico after 2nd season. Conceptualized and introduced HD inventory monetization.
• Developed and designed price strategy and inventory strategy for Crackle Latinamerica. Used pricing policy to maximize SPTNs profitability. Developed deal with Blackberry for the development of Crackle’s app for.

Culver City, CA, US

• Introduced, in a collaborative effort with our global group, Miriad virtual product placement to Latin America. Established commercial work with Quepasa.com. Established commercial efforts with Social Vibe across latam.
• Implemented a full multimedia communication annual plan for Blackberry: The insider. Collaborated in the development of the NBA representation in Latin America.
• Supported AdSales group to maximize market revenue share Vs Audience Share. Won the representation of digital assets for E! and MGM groups. Built and established the first IMS representation model for SPTN Sites

Fort Lauderdale, FL, US

Tokyo, JP

• Reengineered client services area process for servicing 10 Networks.
• Created a solutions-oriented mindset operation in the team. Elevated skill set for improving all process that involved coordination and implementation under a complex and long-distance environment.
• Fulfilled elaborated content centric projects that involved advertising presence and execution, leading a group of 5 in Miami and 2 in Mexico.

Chicago, IL, US

• Managed 15+ Million dollars media communication plan and implementation budget for Visa’s portfolio across18 markets (coordination with 5+ creative agencies).
• Implemented first marketing mix modeling based on media ROI for Visa across Latin America. Led group of 15 based in Miami, Brazil, Colombia, Mexico Central America and Venezuela. Ensured SOX Compliance.

London, London, GB

• Led group of 11 media professionals responsible for all Colgate Palmolive media planning and investment in Mexico. Full responsibility upon 70+ million Dollar Media Investment Management operation.
• Created and implemented all media plans for 14 categories 40 Brands+. Spearheaded innovation and media best practices transforming the Mexico operation into a center of excellence for media planning in the Colgate world.
• Mastered and drove ALL TV, Cable, Digital, Print, OOH, BTL media management with direct impact into brands market share. Led ALL media negotiations that included custom made communication solutions for CP developed by.

London, London, GB

Develop and lead planning and implementation of media plans for Oral Care and Fabric Care in the andean region

New York, NY, US

Created, implemented and stewarded of 360 media plans for Oral Care, UAP and Fabric CareGeneration of breakthrough media activations: Speed Stick World Record, Colgate Triple Action Cirque de Solei, Cannes nominee for best use of magazines Colgate Total

Cincinnati, Ohio, US

Liaison between Gardner Publications and Carvajal InternationalAdvocate about the potential of Latin American metalworking industryProspect strategic partners for our publication in the USPublisher representation in trade shows across the US: Westec,Eastec,IMTS among other

Business Administration And Management, General

Accelerator Seed Program, Fund Raising/ Entrepreneurship/Entrepreneurial Studies

Bs, Business Administration

Education record

Education record