As Senior Marketing & Communication Manager at Wortev and Wortev Capital, I drove integrated marketing strategies across cross-functional teams (Brand, Digital Marketing, PR, Audiovisual, Editorial), ensuring cohesive messaging and alignment with business goals. Reporting to the Marketing Director, I played a key role in enhancing brand visibility and fostering business growth.In addition, I built and led the events strategy from the ground up. As Events Manager, I managed the creation… Show more As Senior Marketing & Communication Manager at Wortev and Wortev Capital, I drove integrated marketing strategies across cross-functional teams (Brand, Digital Marketing, PR, Audiovisual, Editorial), ensuring cohesive messaging and alignment with business goals. Reporting to the Marketing Director, I played a key role in enhancing brand visibility and fostering business growth.In addition, I built and led the events strategy from the ground up. As Events Manager, I managed the creation and execution of 5 podcasts, 4 webinars, and several high-profile in-person events, increasing engagement and positioning the companies as leaders in the private equity and venture capital sectors.Key Achievements:Increased Wortev Capital's brand awareness by 35% in the first year and boosted social media engagement by 50%.Led multi-channel campaigns that generated 40% more leads and increased website traffic by 25%.Developed and led the events strategy, executing 5 podcasts and 4 webinars, achieving a 200% increase in webinar attendance.Coordinated and executed high-profile events, contributing to a 30% increase in client engagement and establishing strong industry relationships.Enhanced CEO thought leadership by securing speaking opportunities at top conferences, raising the company’s profile within the VC and PE industries. Show less

As Brand Marketing Manager at Nuevedos, an innovative architectural design firm focused on sustainability and cutting-edge design, I played a key role in both the brand launch and its subsequent growth over a nearly two-year period. I led the development and execution of a comprehensive marketing strategy that positioned Nuevedos as a leader in the architectural industry, aligning the firm’s values with its target audience.Managed the branding and communications strategy, overseeing the… Show more As Brand Marketing Manager at Nuevedos, an innovative architectural design firm focused on sustainability and cutting-edge design, I played a key role in both the brand launch and its subsequent growth over a nearly two-year period. I led the development and execution of a comprehensive marketing strategy that positioned Nuevedos as a leader in the architectural industry, aligning the firm’s values with its target audience.Managed the branding and communications strategy, overseeing the creation of high-quality content for social media, digital platforms, and press materials. Coordinated with creative agencies to develop a distinctive visual identity and ensure consistent messaging across all touchpoints. Led the efforts to strengthen the company’s presence in the architecture and design community, focusing on both digital and offline campaigns.Developed and executed digital marketing campaigns to drive brand awareness, increase engagement, and generate leads. Worked closely with the team to implement data-driven strategies, ensuring ongoing business growth through continuous brand development.Key Achievements:Successfully launched and established Nuevedos as a recognized name in the architectural industry, increasing brand awareness by 50% during the first year.Developed and implemented a digital marketing strategy that resulted in a 30% increase in website traffic and 25% increase in online engagement over the course of two years.Led social media campaigns, increasing Instagram followers by 40% and driving community engagement through visual content and storytelling.Collaborated with creative agencies to develop a comprehensive visual identity, elevating brand presence across digital platforms and industry publications.Played a key role in expanding the client base, contributing to a 20% increase in project inquiries and helping to secure several high-profile partnerships in the architecture and design sectors. Show less

As Marketing & Customer Success Manager, I led a team of 10 professionals to drive lead generation and optimize the customer journey for real estate developers. My role focused on increasing the number of qualified leads through targeted digital marketing campaigns and providing exceptional customer service to ensure satisfaction and long-term retention.Managed all aspects of digital marketing campaigns including SEO, SEM, PPC, content marketing, and CRM management. Developed and… Show more As Marketing & Customer Success Manager, I led a team of 10 professionals to drive lead generation and optimize the customer journey for real estate developers. My role focused on increasing the number of qualified leads through targeted digital marketing campaigns and providing exceptional customer service to ensure satisfaction and long-term retention.Managed all aspects of digital marketing campaigns including SEO, SEM, PPC, content marketing, and CRM management. Developed and executed data-driven campaigns to improve lead quality and enhance conversion rates. Collaborated closely with sales teams to ensure the lead nurturing process was aligned with client needs.Coordinated customer support initiatives, focusing on delivering a high-quality customer experience and ensuring timely resolution of inquiries. Developed and implemented strategies that enhanced customer satisfaction, retention, and overall customer happiness.Key Achievements:Increased qualified lead generation by 40% for real estate developers through highly targeted digital marketing campaigns.Managed a team of 10, driving 95%+ customer satisfaction and boosting team productivity.Improved lead conversion rates by 25% through CRM-driven marketing, digital campaigns, and refined customer segmentation.Developed customer success strategies that led to a 30% increase in client retention.Reduced customer acquisition costs by 15% by optimizing digital marketing and PPC campaigns. Show less

Coordinated 360° marketing strategies for major productions like "Mentiras El Musical" and "El Rey León" (The Lion King Broadway musical), collaborating with Disney and Broadway for the Mexico launch. Managed integrated campaigns for other successful shows, contributing to their sustained success and audience engagement.Led digital marketing and offline campaigns, including outdoor advertising, media buying, and social media management. Worked with creative teams to develop compelling… Show more Coordinated 360° marketing strategies for major productions like "Mentiras El Musical" and "El Rey León" (The Lion King Broadway musical), collaborating with Disney and Broadway for the Mexico launch. Managed integrated campaigns for other successful shows, contributing to their sustained success and audience engagement.Led digital marketing and offline campaigns, including outdoor advertising, media buying, and social media management. Worked with creative teams to develop compelling content for social media, TV spots, print, and press materials.Managed campaign budgets of up to $5 million MXN per week for high-profile launches like "El Rey León", optimizing resources across multiple channels to maximize audience engagement, ticket sales, and brand visibility.Coordinated marketing efforts through Google Ads, Facebook, Instagram, and CRM platforms, ensuring an integrated approach for lead generation, customer engagement, and performance marketing.Secured high-profile sponsorships with brands like Citibanamex and Barcel, boosting production visibility and driving revenue.Key Achievements:Managed $5 million MXN campaign budgets, optimizing marketing spend across digital, social media, and outdoor platforms.Drove 30% increase in ticket sales for "El Rey León" and "Mentiras" through 360° campaigns and performance marketing.Secured major sponsorships from Citibanamex and Barcel, significantly enhancing production budgets and brand presence.Achieved 40% growth in social media engagement and 25% increase in brand recognition for "El Rey León" via targeted Google Ads and CRM-driven campaigns. Show less

Led digital marketing campaigns for luxury brands like L'Oréal (Armani, Maybelline, La Roche-Posay) and LVMH (Dior, Louis Vuitton, Moët Hennessy), as well as tech companies like Movistar and Kueski. Managed campaigns across multiple platforms including Google Ads, Facebook, and YouTube, driving brand awareness, customer acquisition, and sales growth.Coordinated multi-market campaigns in Mexico, LATAM, Europe, and Asia, optimizing strategies for each region. Delivered strong performance… Show more Led digital marketing campaigns for luxury brands like L'Oréal (Armani, Maybelline, La Roche-Posay) and LVMH (Dior, Louis Vuitton, Moët Hennessy), as well as tech companies like Movistar and Kueski. Managed campaigns across multiple platforms including Google Ads, Facebook, and YouTube, driving brand awareness, customer acquisition, and sales growth.Coordinated multi-market campaigns in Mexico, LATAM, Europe, and Asia, optimizing strategies for each region. Delivered strong performance marketing results, consistently achieving 20%-30% ROI growth and increasing conversion rates by 35% for key clients.Key Achievements:Managed $5M+ in digital marketing budgets, delivering 20%-30% ROI growth annually.Increased brand visibility and engagement for L'Oréal brands by 40%.Boosted customer engagement for Kueski by 50% with targeted social media ads.Delivered a 25% increase in e-commerce sales for Movistar across Mexico and Spain. Show less