Juan Carrero Fragoso Email & Phone Number

Madrid, Community Of Madrid, Spain

Paid Search Product Development and Strategy - International and Spanish Clients.Banking, retail, education, CPG and insurance verticals.- Development and implementation of overall team strategy and approach to Paid Search.- Ensuring best practice and innovation in all Paid Search activities.- Engagement with other channel teams to deliver best-in-class cross-channel strategies (Display/Social Media/Programmatic). - New Business preparation. - Ensuring the team is up-skilled and certified in Google Ads, Amazon Advertising, Apple Search Ads, Bing Ads, SA360 and other 3rd party campaign management tools.- Collaboration and relations with Suppliers (Amazon, Google, Apple).

SEM - Advanced Technical CourseSA360 - Advanced Technical Course- Elaboration of the technical notes, presentations and exercises.- Weekly live online meetings with student during the courses.Other courses I’m involved in: - Interactive Marketing and Digital Advertising.- Advanced Google Analytics Technical Course.

Madrid Area, Spain

Paid Search Team Management (5 to 7 people) - International and Spanish Clients.Banking, retail, education, CPG and insurance verticals. (ING, Microsoft, Philips, Opel, Coca-Cola, among many others).- Development and implementation of overall team strategy and approach to Paid Search.- Ensuring best practice and innovation in all Paid Search activities.- Engagement with other channel teams to deliver best-in-class cross-channel strategies (Display/Social Media/Programmatic). - New Business preparation. - Team hiring / management / development.- Ensuring the team is up-skilled and certified in Google Ads, Amazon Advertising, Apple Search Ads, Bing Ads, SA360 and other 3rd party campaign management tools.- Collaboration and relations with Suppliers (Amazon, Google, Apple).

Monterey County

- Re-organization of the account structure to increase the relevant traffic to the site.- Regular optimization and management of Google Grants account.Achievements: Upgrade from Google Grants to Google Grants Pro.

Madrid

Paid Search Management - International and Spanish Clients.Travel, retail, education and insurance verticals. (Marriott Hotels -world largest hotel chain- & Bupa among others).- Team Management: in charge of leading the Paid Search Spanish team. - Proposal Preparation: generating accurate campaign proposals by analysing and matching customer requirements.- Working closely with the SEO team to deliver integrated strategies.- Responsible of researching and implementing new Paid Search opportunities (Gmail Sponsored Promotions, use of Adwords Scripts, etc).- Competitor Analysis through tools as SemRush / SimilarWeb.- Paid Search campaign analysis through Google Analytics / Coremetrics / Omniture.DigitasLBi School attendant in London Offices.- Communication skills.- Presentation skills.- Improvisation.

Madrid

PPC Management - International and Spanish Clients.Disney Store, Clarks & Jazztel among many others. Also travel and educational clients.- PPC: Campaign Preparation & Daily Management. Monthly Reporting. Campaign Management & Reporting through Marin Software and DS3. - Client management, campaign briefings, communication, upsales, monthly stats interpretation.- PPC training preparation for clients.- In charge of the coordination of International Paid Search projects with other European DigitasLBi Offices.- Conversion Rate Optimization through Google Analytics Experiments.

Madrid Area, Spain

PPC & SEO Management - International and Spanish Clients.Lastminute & Amazon BuyVip among many others.- PPC: Campaign Preparation & Daily Management. Monthly Reporting. Campaign Management & Reporting through Marin Software.- SEO: Onpage Strategy, Offpage Strategy (Online PR Optimization and Distribution, Article Distribution), Proposal preparation, Monthly Reporting & Analysis.- Reputation Reports: Blog, Social Media & Forum monitoring using Brand tracking tools like BrandWatch, Smmart or Radian6.- Participation in both PPC and SEO Projects for International Clients, working together with other bigmouthmedia Offices in Europe and USA.

Madrid Area, Spain

- Complete Spanish & English search engine marketing campaign preparation (Google AdWords, Yahoo Search Marketing) for 100s of SMB clients.- Daily campaign management.- Regular campaign lead tracking with Google Analytics.- Search Engine Optimization (SEO) reports and recommendations for SMB clients.- Client management, campaign briefings, communication, upsales, monthly stats interpretation.

Madrid Area, Spain

- Online community management and support.- Web content editing and distribution for client websites. - Introducing content via HTML.

Ubc/Daa Award Of Achievement In Digital Analytics, Digital Analytics, A+

- Introduction to Web Analytics - Web Analytics for Site Optimization - Measuring Marketing Campaigns Online - Creating and Managing.

Advertising & Public Relations

English

Certificate of Advanced English at the Official School of Languages. (2008)