Juan Carlos Caudillo Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

Lead team to execute paid search strategies for multinational B2B clients with $1M-$5M in yearly search ad spend. Perform account performance audits to highlight the biggest opportunities; produce a 6-month account roadmap. Deliver performance improvements that allow for more scale (spend) while hitting the same CPL or ROAS goals. Establish best practices in paid search account architecture through simplification and automation adoption. Adept at using full-funnel acquisition through YouTube, Display, and Search for substantially lower CPLs.

Deliver training sessions throughout the year based on tactical goals and self-identified areas of improvement. Make team-defining decisions on personnel and in-game adjustments. Establish and cultivate a team identity that revolves around hard work, accountability, and a winning mentality.

Austin, Texas Area

Managed a team of ~7 Account Managers to deliver on performance goals for a diverse set of retail clients. Consistently achieved yearly revenue growth of ~20% while meeting ROAS goals for my portfolio of clients, whether as a Supervisor or hands-on-keys Account Manager. Expert in tailoring account strategy for clients with diverse annual budgets; ranging anywhere from $100K—$15M. Created a new structure for Product Listing Ads that discerns profitability of products and segments them accordingly. Produced a ~50% revenue hike and a ~20% ROAS improvement year-over-year for a long-standing client with this and then iterated on this process to then bring about an additional ~35% year-over-year revenue increase the following year.And lastly, an accomplishment that is not about client performance but nonetheless just as important—experiencing zero turnover of my direct reports since making the jump over to a managerial role.

Austin, Texas Area

Austin, Texas Area

Analyze performance of digital paid media channels for each client and make strategy recommendations. Collaborate with media, account services, and development teams to execute recommendations on time. Revamp digital media account structures and establish digital media best practices. Immediate impact across client base; 50% increase in conversion rate, 35% decrease in cost per lead. Design and pitch paid media strategies to potential new clients.

Austin, Texas Area

Manage up to $1M in monthly ad spend across SEM, display, and social accounts for retail clients. Achieve yearly average revenue growth of ~15% while maintaining return on ad spend goals. Prioritize and execute timeline projects based on anticipated performance impact. Drive a 35% year-over-year average revenue spike for two new clients; previously plateaued at 5-10% growth.

Austin, Texas Area

Austin, Texas Area

Austin, Texas

El Paso, Texas

Examined a local public policy issue in-depth in order to publish a detailed research reportPresented findings with team of peers to the community and to key public policy figures in El Paso