Juan Ignacio Coria Email & Phone Number

Argentina

Buenos Aires, Argentina

As CRM ambassador, my role was to influence, train and guide business leaders to ensure they get optimal benefit from SFDC and its data to facilitate data-driven decision makingProactively develop/customize all required reports and dashboards as per needs, collaborating on defining KPIs and other metrics for pipeline management and virtual selling model adoption.Fostered regional collaboration among Sales, Marketing, Demand Gen & CX functions with projects as all related to a better understanding of current customers profiles and opportunities to acquire new ones.Led a team of CRM analysts to implement new releases, features and enhancements by partnering with our global Salesforce Partner. Helped raise awareness of data ownership with business stakeholders and leadership.Collaborated closely with Global CRM and other CRM regional leaders to effectively test and validate new functionalities, features and related processes as per CRM backlog and release cadence. Ensure timely implementation at the Regional level of the Global CRM strategy to fuel the company’s growth

Argentina

Design and implementation of the marketing plan, including on-off advertising & branding campaigns, sales channel (insurance brokers & producers) branding communications and events, digital strategy (web, landing page, customer portal, social media, mobile apps), SEO & SEM strategy for demand generation, PR & Press.Created and led the Commercial Development Team, responsible for acquiring new insurance brokers & producers in an E2E process: demand gen campaigns, first contact, application process, candidates review, training and onboarding and customer success.Led the implementation of Salesforce CRM (Sales Cloud, Einstein Analytic Studio, Inbox, Service Cloud), defining the CRM roadmap, licensing, user personas, profiles, security settings, user training, go live, enhancements and admin roles. Set the KPI for leadership business review and KPI in the sales process for performance and productivity.

Buenos Aires

Created and implemented the Direct & Digital Sales Channel Strategy, from customer journey mapping, demand gen plan and paid media investment to recruiting and training sales reps and team leader, crm customization, kpi definition and customer success activities. Integration of the external contact center to in-house, recruiting and training agents and team leader, defining the customer care process, KPIs and CRM customization to deliver a better customer experience.

Pilar

Responsible for designing and executing the sales & marketing plan and strategy for undergraduate courses leading a +15-staff team with roles in marketing, account executives and School relations.Plan included budgeting, branding and external communication campaigns, digital strategy (web, landing pages, web forms, online application process, paid media and SEO), external and in-house promotion events and promotion tours at the national & international level.Led the Salesforce CRM implementation, from partner selection, licensing, process mapping, business needs for crm customization, KPI definition, dashboards & reports, user training and go live.

Afs Argentina & Uruguay

Created, designed and implemented marketing and communication plan.Marketing included: branding platform, advertising campaigns, new programs development, partnerships and sponsorshipsCommunications included: internal and external communication messages, media relations, fundraising campaigns, event organization, digital (web strategy, seo & sem, social media), PR with high schools, governments, embassies, other NGOs and corporations.Facilitated training sessions in marketing and branding at the local, regional an international level.Member of the Risk Management TeamMember of the Global Brandind and Marketing Team

Afs Argentina & Uruguay

Created and implemented the fundraising strategy for corporate and governments as donors of intercultural exchange program scholarships.Worked in partnerships with organizations as Cargill, ExxonMobil and SC Johnson

Pem - Programa Estratégico De Marketing, Consumer Insights, Branding, Estrategia Comercial, Plan De Marketing

El programa permite integrar la teoría y la práctica a través de sus 4 módulos de 16 horas cada uno y estar en contacto con profesionales.

Programa De Marketing Directo E Interactivo Avanzado, Marketing Directo, Posgrado

Conocimientos prácticos, métodos y pautas para desarrollar acciones y campañas de marketing directo e interactivo (MDI). Estudio de casos.

Maestría En Explotación De Datos Y Gestión Del Conocimiento (Mdm), Data Mining

Incompleto

Pci - Programa De Comunicación Institucional, Comunicaciones

Licenciado, Marketing

2X Ranger

Portugues - Curso De Pronunciación, Foreign Languages, Literatures, And Linguistics

Portugués - Nivel Principiante Completo

Programa Para Líderes De Kcp Lao, Organizational Leadership