Juan C. Paredes Email & Phone Number

Berlin, Germany

Berlín, Alemania

I lead and manage the creative team, providing guidance and mentorship to ensure high-quality work for some of the biggest e-commerce retail brands across Europe and America. Some responsibilities include:• Project management for multiple creative projects for e-commerce fashion retailers.• Analyze performance data and make creative decisions based on metrics and results for Google Ads, Meta, and other paid media channels.• Oversee the development and execution of creative… Show more I lead and manage the creative team, providing guidance and mentorship to ensure high-quality work for some of the biggest e-commerce retail brands across Europe and America. Some responsibilities include:• Project management for multiple creative projects for e-commerce fashion retailers.• Analyze performance data and make creative decisions based on metrics and results for Google Ads, Meta, and other paid media channels.• Oversee the development and execution of creative concepts across multiple projects.• Collaborate with cross-functional teams to understand business needs and develop effective solutions.• Develop and maintain relationships with clients and stakeholders to understand their goals and expectations.• Ensure projects are delivered on time with high quality, adhering to different brand books and communication styles.• Conduct creative testing, research and stay up-to-date on industry trends. • Foster a culture of innovation and creativity within the team.• Communicate with senior leadership to align creative efforts. Show less

Berlín, Alemania

Berlín Y Alrededores, Alemania

Working student position while finishing my Master studies in Strategic Marketing.

San Salvador, El Salvador

Pagadito is a regional payment gateway that provides fintech services in over 10 countries. My main objective is to create a strong brand by understanding our user’s needs and providing solutions that exceed their expectations. Some responsibilities of the job are:• To recommend and implement digital marketing strategies focused on lead generation and creating a clear customer journey.• Oversee digital, outdoors, and print advertising campaigns that focus on creative… Show more Pagadito is a regional payment gateway that provides fintech services in over 10 countries. My main objective is to create a strong brand by understanding our user’s needs and providing solutions that exceed their expectations. Some responsibilities of the job are:• To recommend and implement digital marketing strategies focused on lead generation and creating a clear customer journey.• Oversee digital, outdoors, and print advertising campaigns that focus on creative ways of building a bridge between our brand and our users.• Lead UX/UI projects that provide better usability of our products.• Analyze data to strategically position our brand where it is most wanted in a cost effective manner.• Provide leadership to our marketing team by shaping a comfortable environment where creative problem solving is encouraged.• Set KPI’s and execute marketing initiatives with specific goals and work as a team to reach and exceed them.• If you want to know more, please send me a private message ;) Show less

San Salvador, El Salvador

My key accounts have had significant increments in margin and market share as a result of the successful implementation of our marketing plan.Key Accounts: Par2 (Empresas ADOC) + Taco BellLATAMWORKS is focused on effective communication and marketing strategies for brand development.As Branding Director, I oversee every communicacion strategy ( internal + POP + ATL/BTL) that our clients require in order to achieve marketing objectives traced in our yearly plan. I run a… Show more My key accounts have had significant increments in margin and market share as a result of the successful implementation of our marketing plan.Key Accounts: Par2 (Empresas ADOC) + Taco BellLATAMWORKS is focused on effective communication and marketing strategies for brand development.As Branding Director, I oversee every communicacion strategy ( internal + POP + ATL/BTL) that our clients require in order to achieve marketing objectives traced in our yearly plan. I run a multidisciplinary team of designers, promoters, animators and account executives to deliver accurate results in a timely manner, assuring quality for success. Show less

El Salvador

Key Accounts - Cerveza Golden, Miller, Miller Lite (SAB Miller), Papa John's, Buffalo Wings, MIDES•ATL/BTL communication for top brands•Communication Platforms for 360 Ad Campaigns (TV, Cable, Radio, Print, POP, Out of Home and Digital)•Brand building and development•Digital campaign strategies / Analytics•Trade Marketing strategies (SAB Miller, Papa John’s)•Copywritting •Content generation strategies•Experience Design

•Digital & offline Marketing Strategies •Runnning Media Campaigns in house for multiple media channels. (Media + Creativity + Copywriting + Graphic Design Overview).•User Behavior and Data Analysis •Content Marketing Strategy•Create New Revenue Streams by rethinking existing processes and resources.•Custom Made Process Design for each project, including Event Planning and branding events (BTL).•Design and implementation of Corporate Communications… Show more •Digital & offline Marketing Strategies •Runnning Media Campaigns in house for multiple media channels. (Media + Creativity + Copywriting + Graphic Design Overview).•User Behavior and Data Analysis •Content Marketing Strategy•Create New Revenue Streams by rethinking existing processes and resources.•Custom Made Process Design for each project, including Event Planning and branding events (BTL).•Design and implementation of Corporate Communications Strategies.•Overseeing a Multidisciplinary Team of designers, IT specialists, and nutrition professionals. Show less

•Succesfully implemented the SCRUM Agile Project Management workflow. Role: Product owner.•Design a private, Company Sponsored Social Network for international companies to use as a communication platform.•Custom Made Process Design for each project, including Event Planning and branding events (BTL).•Custom made social network Web Design in all stages: sitemap, wireframe, web, user interface and experience design.•User Behavior Analysis to improve UX (User Experience) / UI… Show more •Succesfully implemented the SCRUM Agile Project Management workflow. Role: Product owner.•Design a private, Company Sponsored Social Network for international companies to use as a communication platform.•Custom Made Process Design for each project, including Event Planning and branding events (BTL).•Custom made social network Web Design in all stages: sitemap, wireframe, web, user interface and experience design.•User Behavior Analysis to improve UX (User Experience) / UI (User Interface) Design•Overseeing a Multidisciplinary Team of designers, IT specialists, and nutrition professionals. Show less

Master In Strategic Marketing, Marketing

Certification, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

Lic. En Publicidad Y Marketing, Marketing

A career that focused on providing the tools necessary for modifying user behavior by offering simple to use solutions, executable.

Licenciatura En Publicidad, Marketing Y Creatividad