Juan David Parra Mora Email and Phone Number

Responsable de la gestión comercial de agregadores de venta indirecta como eventos, bonos, domicilios y alianzas. Liderando la planificación de estrategias comerciales y ejecutando experiencias de marca enfocadas en el fortalecimiento de las relaciones con clientes existentes y nuevos prospectos comerciales. Coordinando la adquisición de leads potenciales, estrategia de mercadeo y evaluación financiera, garantizando la alineación con los objetivos de la compañía, la generación de oportunidades de negocio, posicionamiento de marca y flujo de ventas rentable. Adicionalmente, encargado del manejo de cartera y apoyo operativo de los procesos del área de Growth Marketing.

Responsible for the coordination of global marketing and communication strategies with the objective of positioning the brand and relevant products in the pharmaceutical industry. Increasing sales and operating profit, articulated with the international commercial units to expand the reach of the established strategies. Responsible for the management of commercial leads for international markets of interest in the pharmaceutical sector.Performs market research, consolidation and analysis of data based on periodic analysis of competition, customers, pricing, trends and product segmented by country worldwide.

Involved in the development of new projects to increase sales. Creation, implementation, analysis and development of brand strategies to increase visibility and sales in the points of purchase.Implementation of marketing strategies and 360º campaigns through the coordination of suppliers: quotation, production, distribution, installation and inventory of POP material. Management and planning of brand activations, support in the creation and edition of audiovisual content for digital campaigns in social networks. (LinkedIn, Instagram and TikTok).Database analysis, market research and production of sales results reports at national level.

Research assistance in the area of marketing and finance. Establishment of the basis for the personal finance center at University of the Andes. Development of the interface design of the platform focused on awareness, information and the production of related content in digital media.

I was involved in the consultancy for SPI Americas, company in the sector of intellectual property, regulatory issues and corporate law. The consultancy was focused in the strategy and marketing area precisely in the strengthening of the digital strategies to the small and medium companies in Colombia and entrepreneurships with high impact in the society.

Development in the project "DaviKids" focused in the finance education of kids and teenagers of schools in Bogotá with the accompaniment of Davivienda Bank. I was involved in the process of creation, structuring and presentation of the project focused in innovation.