PricewaterhouseCoopers is a multinational professional services network with headquarters in London, UK and is considered one of the Big Four accounting firms. In my role, I managed a team of designers and researchers, working on at least 20 products that leveraged AI and cutting-edge UI tools for precise risk assessment, driving operational efficiency, and improved accuracy. This portfolio generates over half a billion dollars in revenue annually, making it the largest grossing platform within PwC's Products & Technology Division.- Drove full-cycle product development for new projects, overseeing strategy, research, and MVP creation, involving hands-on design work and research.- Provided oversight for mature products, managing established teams, and optimizing performance for our clients.- Led the redesign of legacy systems post-acquisition, ensuring alignment with PwC standards.- Led a digital transformation initiative on five applications supporting PwC’s four Lines of Service, with a combined budget of over 30 million dollars and close to 150k users globally that achieved a 10%+ user base increase quarter-over-quarter.- Collaborated cross-functionally, facilitating and leading brainstorming sessions, focus groups, and requirements workshops with business executives for the purpose of requirements elicitation and to influence groups of stakeholders.- Organized and hosted a 2-hour globally recognized online and in-person event in collaboration with partners from across the firm, focused on promoting diversity and inclusion. This initiative included championing the establishment of an employee inclusion network, "Latinos in Technology," to foster a more inclusive and supportive workplace culture.

Tech Data is a Fortune 500 company, one of the world’s largest IT distributors with over $37 billion revenue a year and 14,000+ employees. At Tech Data, I was the Enterprise UX Lead and Enterprise Product Team Manager, reporting to the Global VP of e-Business. My main responsibilities included:- Leading the User Experience initiatives for TDOS (Tech Data Operating System Global Platform), a system designed to integrate all of Tech Data’s applications and business processes with a $14M budget in a 2-year span- Gathering and evaluating user requirements to translate concepts into user flows, wireframes and prototypes- Hiring and managing researchers and product designers, allocating resources to make optimal use of their talents and setting short and long term goals for the team in an agile environment- Delivering a UX vision with a plan for evolutionary, iterative updates, that builds the larger vision over time- Developing and enforcing an ADA compliant Global Style Guide that encompasses all of Tech Data’s applications- Imparting day-to-day design leadership that fosters a shared understanding of design thinking principles.

LimeLight is an application for e-commerce merchants, it provides sales and subscription management, marketing automation, data intelligence, fulfillment and payment processing. As the UX Lead Engineer and Product Line Owner for LimeLight, I reported to the Chief Product Officer and led a $2 million initiative to modernize the user interface and improve reliability and User Experience. I created roadmaps, development backlogs, and managed a team of developers while measuring KPIs and delivering value to clients to ensure continuous development. Additionally, I defined a new brand kit for consistent look and feel and a strong brand presence.- Modernized the user interface and improved reliability and User Experience- Defined a new brand kit for consistent look and feel and a strong brand presence- Scoped and roadmapped future growth and development of the system hierarchy- Redesigned key sections such as customers, products, offers & campaigns- Created a 2-year strategy based on competitive research and business goals that broadened focus into new markets- Revamped a AI-Powered Chatbots for payments via text message(s) in its early stages, shaping it into a well-defined and innovative product; developed a strategic roadmap for growth, culminating in a highly successful market launch

Focused on creating visually stunning and user-friendly web experiences by designing and implementing rich, interactive, and responsive UI using JavaScript, HTML, PHP, CSS, and JQuery. Specialized in designing landing pages, micro-sites, and the UI for an enterprise content delivery platform with an emphasis on simplicity and usability. Worked collaboratively with the development team to ensure the best possible user experience.

As a Sr UX Engineer, created prototypes and developed new customer experiences for internal/external applications and build responsive sites for mobile and desktop users. My main objective is to expand the digital storefront and improve the customer experience. Work in an agile development environment within the Product Department and collaborating with Backend Development and Architecture teams and experiment with new technologies to optimize customer retention and conversion.- Review code and mentor other developers on best-practices for front-end development- Chewy.com: designed and developed a whole new experience for the website with 2.2+ million internal pages and 5M visitors a month. Optimized and re-coded the entire site to improve overall performance and response time, this led to an immediate traffic increase of over 20% organic traffic. Chewy.com is an ecommerce platform based in Java, the front end is fully responsive site developed with HTML5, grid-based framework and JQuery

- Designed and implemented e-commerce sites with a focus on improving the end-user experience and usability. Also responsible for fixing bugs to ensure cross-browser compatibility.- Redesigned the main e-commerce site OmegaXL.com, resulting in a 426% increase in conversions on mobile devices and 79% on desktop. This led to a 99% total revenue increase and +79% organic traffic.- Designed interfaces, mockups, and prototypes, as well as created information architecture to guide development.- Collaborated with Social and PPC teams to create landing pages for contests and campaigns.- Worked closely with designers and developers to ensure timely completion of projects.

- Collaborated with SEO and PPC agencies to create online and media ads, and ensure adherence to brand guidelines and best usability practices.- Maintained, monitored, and updated LaserSpineInstitute.com, the main company website, with over 700k unique monthly visitors.- Conducted data analysis using Google Analytics to evaluate page and overall website performance.- Managed the web development team and reported to senior management, mentoring team members to ensure successful project completion.- Gathered requirements and content outlines, briefs, and design sitemaps based on Google Analytics data.- Designed and developed facility-specific websites for Tampa, Scottsdale, Philly, Oklahoma, and Cleveland from concept to completion.

- Designed, developed and managed over 100 landing pages and microsites as part of MatchWare’s SEO strategy, activity and reporting across the network of sites in at least 4 languages (English, Spanish, French & German).- Collaborated with internal and freelance copywriters, proofreaders and translators, also involved in reviewing PPC campaigns and social media marketing.- Maintained corporate site MatchWare.com with over 200k+ unique visitors/month and 3,000 +/- internal pages.- Developed a UI for the MeetingBooster cloud-based application and website.- Increased targeted business conversion leads and worked with international office executives.

Responsible for directing the creative team involving designers, developers and copywriters/proofreaders on creating marketing materials. Developed creative briefs and designed user interfaces, wireframes, prototypes and user-flow concepts to meet the business objectives. Led and directed the work of others, assigning tasks and deadlines to ensure timely delivery of the final product.

Web & Graphic Design, Branding