Juan David Vargas Email & Phone Number

Argentina

Argentina

- Develop and execute CRM strategy to align short term success with long term Product and Market vision and strategy by planning and executing; multi-channel CRM plans to engage and increase customer base retention.- Reporting to the Country Head and key stakeholders- Support for the elaboration of the PnL and forecast- Perform campaign analysis and monitoring of the main KPIs.- Taking ownership of end to end campaign planning, from idea generation and briefing and liaise with Key Accounts Management Team, compliance and the local market team to understand any new required workflows needed and manage the execution of these.- Resource allocation to analysis, reporting and optimization – on budget and on time;- Evaluate running campaigns in order to improve efficiency and ROI;- Oversee daily Key Accounts CRM operations tasks, focusing on timely task delivery;- Keep track of Key Accounts promotional content on site, such as banners and promotion pages

Argentina

- Define CRM strategies for South America. - Establish the overall retention plan for sports and casino.- Coordinate the efforts of the Betway CRM team to meet customer requirements - Responsible for the measurement, reporting and optimisation of all CRM activities within Betway - Create and manage both the event/sport focussed and lifecycle CRM calendars- Ensure all promotions and communications are aligned to business value- Implement personalisation strategies based on a data driven approach- Identify gaps and develop new processes and procedures to ensure CRM best practice and alignment - Establish and maintain relationships with key business partners to ensure strategy alignment - Manage relationship with external CRM suppliers- Identifying new innovative opportunities and industry leading CRM strategies- Managing the team of CRM Executives- Legal Representative- Support to the accounting area- Relationship with the local regulator

Buenos Aires Y Alrededores

Buenos Aires Capital

- I seek satisfactory long-term relationships with existing clients and generate new business opportunities.- Sales B2B, Sales proposal definition, budgeting, process monitoring, customer relationship, b2b customer retention.- I manage and coordinate market research projects, defining the strategies for each client as a team, mainly studies of habits and behaviors, product evaluation, loyalty, benchmarks, usability, satisfaction, reputation, image and impact measurements, obtaining data that increases the effectiveness of CRM campaigns.- I act as a Business Intelligence consultant for different types of clients, with the aim of optimizing the decision-making process of companies. I propose different strategic actions, as well as the collection of data from industry-specific KPIs and/or the creation of new ad-hoc indicators that contribute effectively and efficiently to customer needs in their CRM strategies.- I have experience leveraging research and insights to improve brand development and customer retention.- Consulting in different areas, especially in research with banking and financial organizations, organizations in the health sector, companies in the mining and oil sectors, as well as public services and industries.

Argentina

Bogota, D.C., Capital District, Colombia

A business partner and I founded the website entribuna.com dedicated to football. Recognized by the Colombian Football Federation as an accredited media outlet, as well as by the organization of the 2011 Copa América in Argentina.- I successfully carried out “El Prode”, an online competition that involved predicting local league results in exchange for prizes.- I evaluated and developed our CRM strategy and marketing plan.- I planned, established, and coordinated CRM and marketing efforts.

Colombia

- I provided support to the Market Research Director- I accompanied the Market Research Director to meetings with clients and helped define the best way to carry out the projects.- I performed data preparation and processing, as well as preparing reports with statistical information and the main insights of the investigation.- We focused on studies of CRM strategies, habits and behaviors, product evaluation, loyalty, satisfaction, reputation, image and impact measurements. I participated in the process of advising clients, to define the main indicators of the business with primary information.

Colombia

- I supported the project manager in reading briefs, field supervision, code book approval and database management. I made my first market research reports to clients. We worked with a variety of clients, including consumer companies, public services, financial companies and chambers of commerce, among others.- Realizar informes a clientes. - Controlar las actividades del área auditando las normas ISO 9001 e ISO 20252. Logros:- Dentro del estudio “Reputación empresarial de EPM” que maneja la Compañía desde el 2003, en el 2009 se logró realizar el trabajo de reputación no solo para EPM como empresa, si no como grupo y para c/u de sus filiales en tiempo record y con gran reconocimiento por parte de EPM.

Doctorate Degree, Sociology, Thesis In Progress

Master’S Degree, Market Research, Media And Opinion, Premio Iluminis A La Excelencia 2018

Specialization, Public Opinion And Political Marketing

Activities and Societies: Seminario de liderazgo

Bachelor’S Degree, Business Administration And Management, General

Activities and Societies: Equipo futbol, futsala, capoeira, ajedrez