Manage assigned email and SMS projects through coding, editing, proofing, quality assurance, and deployment phases.Work closely with marketers and other stakeholders to produce and deploy email and SMS communications, meeting aggressive deadlines.Hand-code HTML from text documents into emails. Assist in the creation of templates, automation, quality control, and dynamic campaigns as needed.Closely follow internal email marketing processes, ensuring communications meet brand and legal standards, plus assist in the documentation of processes as needed.Securely manage and upload contacts lists.

Strategic Consulting, including business plan & sales strategy development, Branding and SEO through the use of Social Media Marketing.Create, manage and analyze Integrated Digital Marketing Campaings for clients.Provide "Results-Based" marketing for clients based on Google Analytics and Performance data.Ad Hoc reporting on Campaign effectiveness and ROI.

Define and implement analytics strategy for digital marketingDefine digital KPIs and metrics including baselines and goals Create and implement reporting calendar to provide timely updates to stakeholders Define and develop dashboards and other reporting delivery mechanismsManage the ongoing analytics reporting processCreate and deliver scheduled reports as defined by the reporting calendarWork with each channel team to collect and collate dataSchedule and run analytics review meetings with stakeholders Provide ongoing analysis and insights on digital performance to executives and stakeholdersAnalyze cross-team data to provide insights on digital performance versus goals and plans Provide recommendations based on metrics to marketing activitiesProvide ad-hoc reports as needed to support stakeholder requests Manage analytics infrastructure and integrationsDevelop and implement technology roadmap for analytics tools and systems Work with marketing operations team to support technology stackWork with marketing automation, campaigns, and other teams to integrate digital analytics data into marketing-wide performance reports Define roadmap for technical infrastructure of webDevelop business cases and justifications for technology investments Lead technology evaluation and procurement process as needed Manage deployment and ongoing operations of technology infrastructure Define measurement goals Identify metrics and set goals for web team based on defined role of web teamDefine reporting process to collect and analyze web metrics to provide insight and recommendationsManage reporting infrastructure and integrations to broader marketing analytics processes and tools

Work with clients and prospects to understand requirements from a digital campaign operations perspective and structure solutions that address the needs. Work with clients to identify the requirements, documenting the challenges, mapping specifications to internal capabilities. Create a custom solution, commercial proposals.Facilitate robust processes for request allocation, capacity forecasting, request analysis, development. Ensure quality audits are implemented and followed.Work with the internal delivery teams to identify avenues of improving operations. Improve the productivity, quality, and timeliness aspects of the operations. Provide subject matter expertise on select delivery projects.Liaise with Onshore Teams to discuss project priorities, highlight resourcing, SLA challenges and risks.Review campaign level failure points and auditing all campaigns before delivery to the client.

Compile industry research, competitive landscape information, and insurance intelligence for SEM strategy development and optimization. Develop a long-term SEM strategy with the goal of driving sales growth through the paid search channel.Prepare media plan options, analyses and recommendations based on agreed upon digital strategyDetermine the optimum media plan based on maximum media effectiveness.Evaluate, negotiate and purchase online media opportunities.Oversees media contracts and agreements, rate negotiations and billing.Implement plan and maintain budget control throughout entire process.Manage the strategy and setup of all paid campaigns.Drive and direct electronic events and PPC keyword buys.Manage day-to-day search marketing activities across multiple search engines including campaign. planning, implementation, budget management and optimization of paid search campaigns.Responsible for social media buys, including LinkedIn, Facebook, Twitter, YouTube and other media.Demonstrate how digital communications can improve the reach and enhance effectiveness of marketing messaging.Execute ROI focused campaigns based on cost per lead and cost per acquisition.Optimize campaigns and serve as day-to-day contact for and foster relationships with major search vendors (Google, Bing, etc.).Identify and secure co-marketing programs, partnerships and affiliations that add value to existing customers, acquire new customers and build community.Support the creation of powerful visual solutions including websites, micro-sites, banners, email and social media.Measure and optimize paid marketing using Google Analytics and by developing marketing analytics reports.Define, monitor, measure and analyze marketing performance in various digital communication channels, providing insights to optimize effectiveness.Actively test and analyze keywords, advertising copy, landing pages and positioning to increase ROI and drive sales volume.

Manage advertising campaigns for dealer customers. Maintain Customer RelationshipsManage a book of accounts (determined by business need) focusing on Search Engine Marketing, Display, Social and Video Advertising servicesManage accounts through the life-cycle of the account starting with on-boarding to regular day to day account management.Respond to customer requests and communications in a timely manner, based on SLAs set by the company.Review customer’s digital marketing performance and provide solid, actionable insights.Maintain a customer retention rate that is deemed acceptable by the company.Act as a true consultant by understanding the clients core goals.Plan advertising strategy on a monthly and quarterly basis with clientsExecute and present results of key initiatives monthly.Identify opportunities to enhance a client's advertising portfolioEnsure that accounts meet client defined budget and metric goals on a monthly basis.Optimize accounts on a regular basis based on best practices outlined by the company.Deploy A/B testing and CRO tactics to improve account performance.Maintain an understanding of the accounts on the team.Cross train and Cross Mentor newer members of the team once the digital marketing consultant has acquired proficiency and subject matter expertise in either one of these areas – analytics, SEM, Display or social media.

Create and manage PPC Campaign resulting in 60% increase in conversions, 43% reduction in CPACreate e-mail analytics and performance reports resulting in organizational changes in e-mail marketing strategyCreate Digital Marketing Tracking procedures to maximize online marketing profits and conversions Create Digital Marketing landing page strategy to increase conversions and allow for trackingCreate data-based reporting to define marketing strategyMember of the Digital Transformation Team, tasked with creating a new website for ANA Enterprise and affiliates Implement systems for tracking results of marketing campaigns and ROIMonitor internal and external activities to achieve maximum impact from campaigns Utilize current market intelligence, new methodologies, best practices, and industry research to maximize campaign effectiveness Provide Google Analytics reporting to determine campaign effectiveness and ROIManage SEO/SEM strategy and vendor relations to increase organic website trafficManage Content Marketing lead generation campaign

Project management of all email deliverables and execution of day-to-day operational tasks to support daily/weekly email schedule.Utilize AARP e-mail marketing platform to build, test and deploy email campaignsSet up A/B subject line, creative and copy tests regularlyTest email campaigns to ensure qualityMonitor deliverability and follow up on resulting issuesMaintain and develop performance reports (compile email data and lessons learned)Work closely with stakeholders in Digital Strategy, Marketing Services, and ASI lines of business (LOB) to recommend digital and personalization best practices and develop appropriate content Review analytics to match email delivery segmentation and content creation with correct target demographic to boost member engagement and offer acceptance

Provide overall support for Internet Marketing initiatives including e-mail Marketing, Social Media, Website/Micro Sites and other online initiatives.Content Management, Online Advertising and special projects.Develop growth of member email database.Develop and maintain vendor relationships.Develop e-Lead capture and tracking campaigns.Evaluate programs and performance data to identify trends and marketing opportunities.Brand development, web site traffic growth, web site UI and advertising revenue. Develop brand strategyManage SEO/SEM Strategy for Merritt Athletic Clubs.Manage website maintenance and online marketing strategies.Manage Google Adwords Accounts.Coordinate Monthly Email Marketing Campaign to increase Sales/Programs.Create Email/Mail Merge Campaigns to capture Current/Prospective Members.Manage CRM Database.Coordinate with Vendors and 3rd Party Lead Providers to Sales Leads.Ad Hoc Reporting on Leads/Vendor Performance/ROI/Lead Conversion.

Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systemsManage SEO/SEM Strategy for Dealer Group.Manage website maintenance and online marketing strategies.Manage Google Adwords Accounts.Coordinate Monthly Email Marketing Campaign to increase Sales/Service.Create Email/Mail Merge Campaigns to capture Current/Prospective Customers.Manage CRM Database.Coordinate with Vendors and 3rd Party Lead Providers to Sales Leads.Manage Data Feed to OEM Website and 3rd Party Vendor Websites.Manage Social Media Sites and Social Media Strategy.Review Online Inventory and ensure all vehicles displayed with descriptions and photos.Manage BDC Staff Production and Lead Response Time.Ad Hoc Reporting on Leads/Vendor Performance/ROI/Lead Conversion.Manage Installation and maintenance of hardware and software.Review and consult on proposals/quotes for hardware and software.Manage New Hire Process (creation of profile, email and CRM access)Manage Production of Marketing Collateral for all Marketing Events.Manage the Dealer Group's Online Reputation Management.Manage Online Service Appointment Process.Manage Dealer Branding Campaign.

Process loans approved by AUS/ICDClear conditions and issue changes to terms on approved loans.Verify and approve income/asset documentation.Resolve vesting, title, subordination and lien issues.Coordinate closing activities.Liaison between B of A, Title Company, Appraiser and Borrower

Drive consistent increases in program sales, participation and profitability.Manage promotional campaigns to drive greater participation from program partners.Work with Marketing Managers to develop effective training programs, scripts or other sales tools that increase sales efficiency and productivity. Serve as the central point of contact between DirectStarTV and the marketing partners. Maintain a regular in-person presence with field locations in order to drive more sales and strengthen the DirectStarTV relationship with all levels of management.Provide reporting on sales results to management and appropriate marketing managers.Provide management accurate forecasts of sales and expenditures related to the program or partner. Utilize modeling to predict the impact of program changes.Serve as the point person for maintaining marketing materials.

Monitored agent performance and productivity to ensure the efficiency and productivity of all Marketing channels.Managed Sales Technique Trainings for low performing sales agents.Managed and tracked marketing leads to ensure lead conversion/customer acquisitionProvided Ad Hoc reporting to determine effectiveness of new product offerings and marketing promotions.Provided data synthesis to Marketing Channel Directors to improve performance.Manage agent schedules and occupancy of Charlotte, Dallas, Miami call centers enabling a single seamless 'virtual' call center

Maintained knowledge of State, Federal and Pulte Mortgage policies and guidelinesEducated Sales Staff regarding loan products, qualification of customers and filing guidelines and presentation of loan products.Liaison between Branch, MOC and Pulte Homes to confirm completion of loans and closingsManaged loan pipeline of approximately $17,000,000.00 per month.Addressed inquiries regarding mortgage process including application, financing programs

Conducted weekly Sales Technique Trainings for Dealership Staff to improve lead conversion.Increased sales within region by 75%Maintained knowledge of industry and top selling vehicles to assist dealers in purchasing decisions.Managed Internet, Media and Print Marketing campaigns for assigned region.Generated new Marketing Partners through prospecting.Responsible for Marketing Partner Service and Retention.

Led New Product Training for retailer network.Trained new retailers on Land Rover policies and procedures along with retailer launch project management team.Assisted retailers and regional managers with retail sales, reversals, allocations and logistics.Facilitated Sales Guide Incentive Programs.Invoiced vehicles-tied to incentive programs, special edition vehicles, trade assists and Partnership Plan vehicles.Managed daily aged inventory reportAssisted dealers with monthly marketing plans and lease incentives

Liaison to the District Parts and Service Manager for assigned district.Responded to incoming correspondence from customers and retailers and review and authorize goodwill request.Facilitated the National Airbag on/off switch program for Acura

Generate Membership SalesDevise Sales Capture and Tracking Protocol