Juan Diego López R. Email & Phone Number

Bogotá, Bogota, CO

Bogotá, Capital District, Colombia

Mentor para curso de análisis de datos de 120 estudiantes registrados para un programa nacional del ministerio de tecnología y comunicaciones (MINTIC) de desarrollo de habilidades digitales

• Finding new sources of information to power income and employer verification service (client in data industry)
• Adviser for wealth management fund (fixed income, equity, and real state)
• Implementation of customer acquisition data cases: store visitors (guests of current customers) and event attendees (client in the healthcare industry)
• Sales intelligence targeting stores with low sales performance (client in the healthcare industry)
• Commercial and marketing performance optimization and monitoring: sales and marketing KPIs
• Consumer and market research to create commercial strategy

Bogotá, Capital District, Colombia

• 20% CAC reduction through designing and implementing data strategy for client in the healthcare and wellness industry
• Creating new income stream for client through data monetization strategy
• Lead two clients end-to-end, organized team and deliverables for wellness and telecommunications industry

Bogota, D.C., Capital District, Colombia

• 500k USD digital campaign optimization for all brands in 2021
• Lead advance analytics product (DynaMO) to optimize full-funnel campaign in real-time
• Transformation of Business Intelligence at Ab-inBev (centralization of publisher platforms into one report, aligned with Global Head Quarters, implementation of full-funnel tracking)
• Lead a team of 10 data specialist roles (technical and business-oriented backgrounds)
• Marketing Mix Modeling data centralization and implementing recommendations
• Social listening research using brandwatch and social bakers: received needs from internal customers and performed research, yielding recommendations for future campaigns

Bogota, D.C., Capital District, Colombia

• +33kUSD optimizations – “Memoria MACIA” and “One ID” - in query system
• Creation of analytics product (credit score for consumers and companies) forecasted sales increase by 1.1M USD
• Co-creation of personal finance app merging all the prior experience in social security and the fintech sector
• Earned 50k USD applying to grants and prizes
• Supported CCO in client relations and acquisition, and product development
• Leading communications and public relations strategy—Fedesoft and Colombia Fintech

Bogotá D.C. Area, Colombia

• New platform signing 90.000 new self-employed workers, increasing yearly sales by 70k USD
• Co-led the design of a new platform for SMBs, signing more than 10k new SMBs, increasing sales by 60.000USD
• Participated in Design Sprint workshops (lead some of them) to improve customer user experience, starting with two segments of our clients: self-employed workers, and small-to-medium companies
• Analyzed data to provide better user experience for self-employed workers and small-to-medium companies
• Researched and consulted on digital economy in Latin American and the Caribbean, for the strategic planning of the company
• Designed project to publish and make visible key business data to the staff of the company through screens. For example, market share, active visitors on the website, number of transactions, to name a few.

Washington D.C. Metro Area

• Researched topics on how to increase education quality and equity
• Compiled information about programs and initiatives, extracting most relevant information and presented tendencies, results, and conclusions
• Co-wrote two sections of forthcoming publication, one on inclusive education for students with special needs, and another on active, hands-on learning
• Supported communications activities, posting links and resources on the program's official twitter account.

University Of Pennsylvania

• Led a team of 8 undergraduate and graduate students in doing research on Latin American think tanks
• Served as a reporter for the 2016 Latin American Think Tank Summit in Mexico City
• Co-wrote summit report for TTCSP publications
• Created presentations and literature reviews for regional summits
• Updated the data-base for Latin American think tanks
• Translated multiple communications, documents, brochures and critiques

Bogotá, Colombia

• Developed a performance-related pay scheme for the company
• Lead the year-end evaluation of the company's members; designed the process, created the formats, and handled logistics
• Lectured on effective feedback, motivation, and performance enhancement for the members of the company

Deerfield

• Instructed two sections of Geometry using Problem-Based learning (mentored by Carmel Schettino, Ph.D.)
• Provided feedback on student assessments, held review sessions, and met students individually or in groups
• Wrote student and advisee term and end-of-year comments (advised five students during the academic year)
• Introduced iPads and software into the Geometry curriculum with other teachers
• Participated in a project that explored how teachers across the country planned lessons
• Faculty resident for 9th and 10th graders; ensured safety, supervised the hall, and held weekly dorm meetings

Hartford, Connecticut Area

• Conducted review sessions weekly for the whole class and on an individual basis
• Provided feedback on student assessments; problem sets, quizzes, and final paper proposals

Master'S In Education, Culture, And Society; Penn Residency Master'S In Teaching (Prmt), Education

Activities and Societies: Think Tanks and Civil Societies Program at Penn (TTCSP), Wharton Public Policy Initiative (Wharton PPI), Center.

Bachelor Of Science (B.S.), Economics; Mathematics