Former consultant with experience in crafting business unit strategies focused on financial services. Pivoted my career towards startups, wanting to be part of a company going from 0 to 1, led by a great vision.So far my career has been filled with different great experiences:- Started in Business Intelligence, focused on crafting hard skills and data analysis- Then worked on management consulting, where I learned about strategy, frameworks, problem-solving, and storytelling- Transitioned to working in a bank, working on strategy but where I could own execution. Worked really hard. Took part in big projects bank-wide, and learned how to lead a team- Joined Favo. Worked as a generalist focused on Growth and Strategy, helped the company 25x (to $60m ARR) within a year, working closely with the co-founders to drive sales and growth- Moved to Brazil to learn how to launch new cities/countries from veterans in the field (ex Didi, 99, Rappi, Uber, etc.). Led the launch of Campinas, São Paulo, and was responsible for building and leading Perú's expansion team from scratch (reaching $2m MRR)- Lead a team of 55+ people to increase LTV and profitability- Built a new business unit. Owned and managed ~50% of Favo PnL, and tested multiple new business models to support Favo’s profitability- Finally, worked as acquisition leader to acquire customers directly. Tested multiple channels, strategies, and growth tactics, but the timing wasn’t right. Favo shut down operations on Feb 24'.This journey has been a very rewarding rollercoaster, currently, I’m learning and investing in crypto, and taking a few months to decide what my next challenge will be.In my spare time, I like to learn and invest in crypto, run and trail run, swim in open water, practice muay thai, and overall train hard (currently preparing for my first marathon in Lima 42k - 05/19/2024, and after that, my first Ironman 70.3).
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Product ManagerIoPeru -
Growth ManagerIo Jun 2024 - PresentLima, Perú
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Board MemberAedificium May 2024 - PresentLima, Perú -
GrowthFavo Nov 2023 - Feb 2024PerúFavo changed focus to directly acquire customers. Learned that directly acquiring customers was non-scalable due to high CAC (tested 5+ channels and did dozens of experiments), but managed to reduce LAC (leaders/intermediaries between customers and Favo) to its historical lowest (~50% reduction).We realized that sending coupons to everyone wasn’t the best strategy to increase LTV and that strengthening the value proposition (e.g. better pricing) will drive the activation rate, which… Show more Favo changed focus to directly acquire customers. Learned that directly acquiring customers was non-scalable due to high CAC (tested 5+ channels and did dozens of experiments), but managed to reduce LAC (leaders/intermediaries between customers and Favo) to its historical lowest (~50% reduction).We realized that sending coupons to everyone wasn’t the best strategy to increase LTV and that strengthening the value proposition (e.g. better pricing) will drive the activation rate, which ultimately reduced LAC and increased LTV.Discovered a lot of things that were game changers to drive growth (better value proposition, better organic content, etc.) but the timing wasn’t right.Favo shut down operations on Feb 24'. Show less -
Head Of New BusinessFavo Sep 2022 - Oct 2023PerúPromoted after ~3 months when identified wholesaler behavior, to own and manage their PnL as a separate business from Favo core, to make it breakeven within 2 months and profitable within 4 months. Reported to the COO and CEO.Built an amazing team of 5 people from scratch to (1) operate wholesaler's business and (2) create new businesses that serve as support to Favo's profitability.For the latter, had to pivot a couple of times due to scalability constraints, culminating in a… Show more Promoted after ~3 months when identified wholesaler behavior, to own and manage their PnL as a separate business from Favo core, to make it breakeven within 2 months and profitable within 4 months. Reported to the COO and CEO.Built an amazing team of 5 people from scratch to (1) operate wholesaler's business and (2) create new businesses that serve as support to Favo's profitability.For the latter, had to pivot a couple of times due to scalability constraints, culminating in a strategic pivot to direct customer acquisition.Learned a lot, building something from scratch isn’t easy. Show less
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Head Of Sales & CxFavo Jun 2022 - Aug 2022PerúFavo shut down Brazil operations and restructured the company.Was given the challenge to lead Sales & CX team (55+ people) to define strategic priorities to increase LTV and profitability, reporting to the COO.Fast-tracked my knowledge on strategy and efficiency and identified that 50% of the revenue was unprofitable due to wholesalers reselling our products. This period was short but managed to increase the contribution margin by 1pp by changing the commission's scheme… Show more Favo shut down Brazil operations and restructured the company.Was given the challenge to lead Sales & CX team (55+ people) to define strategic priorities to increase LTV and profitability, reporting to the COO.Fast-tracked my knowledge on strategy and efficiency and identified that 50% of the revenue was unprofitable due to wholesalers reselling our products. This period was short but managed to increase the contribution margin by 1pp by changing the commission's scheme without impacting retention. Show less
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Expansion ManagerFavo Oct 2021 - May 2022Brazil And PerúAfter working in several areas (Growth, Sales, Product, etc.) was given the challenge to learn how to expand to new cities/countries from veterans in the field (ex Didi, 99, Rappi, Uber, etc.). Moved to Brazil to see the 8-week launch strategy, and to lead one launch in Campinas, São Paulo.Was promoted to Expansion Manager in Perú, built an incredible team of 8 people, defining Perú expansion strategy, leading Logistics, Product, Tech, and Commercial roadmap, managing/reaching ~$2m… Show more After working in several areas (Growth, Sales, Product, etc.) was given the challenge to learn how to expand to new cities/countries from veterans in the field (ex Didi, 99, Rappi, Uber, etc.). Moved to Brazil to see the 8-week launch strategy, and to lead one launch in Campinas, São Paulo.Was promoted to Expansion Manager in Perú, built an incredible team of 8 people, defining Perú expansion strategy, leading Logistics, Product, Tech, and Commercial roadmap, managing/reaching ~$2m MRR.Most intense months of my journey in Favo. Show less
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Growth / StrategyFavo Jun 2020 - Sep 2021Brazil And PerúTalked to a few people that followed a different path from mine and landed on the idea that working on the startup ecosystem would be great.Explored different options and landed on Favo. Had a vague idea of what I was going to do and ended up doing a little of everything, which was great.Working in a startup was very different from working in a bank, especially during a pandemic. Mastered working under pressure, uncertainty, and learning at a fast pace. Helped the company grow… Show more Talked to a few people that followed a different path from mine and landed on the idea that working on the startup ecosystem would be great.Explored different options and landed on Favo. Had a vague idea of what I was going to do and ended up doing a little of everything, which was great.Working in a startup was very different from working in a bank, especially during a pandemic. Mastered working under pressure, uncertainty, and learning at a fast pace. Helped the company grow 25x (reaching $60m ARR) within a year, working closely with the co-founders to drive sales and growth.Played an active role in the strategy for the Series A funding round (~$26.5m).Working on a startup was no joke, but very rewarding, especially working in a company with purpose. Show less
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Business Strategy Jr. AssociateBanco De Crédito Bcp Sep 2019 - Jun 2020PerúLearned how to be a leader (led a team of 4 people). It was hard at first, nobody teaches you how to lead, but is a skill you need to work on to bring the best out of your team.Finally got it right and got to generate ~$23m in cost savings and $6m in ARR (the later was generated within 2 months on the project).The pandemic hit, realized that I wasn’t a big fan of politics, and wanted to take part in building stuff. -
Business Strategy Sr. AnalystBanco De Crédito Bcp Sep 2017 - Aug 2019PerúI continued to work on strategy, but in a company where I could own execution.Got to work very early with senior managers, where I learned how important decisions were made. Got the opportunity to work quickly on big projects (defining and executing the strategy) and played a pivotal role in a 2-person team ensuring the successful implementation of the operational efficiency strategy within the bank as part of its OKRs (inc. operations control of 4 squads (~40+… Show more I continued to work on strategy, but in a company where I could own execution.Got to work very early with senior managers, where I learned how important decisions were made. Got the opportunity to work quickly on big projects (defining and executing the strategy) and played a pivotal role in a 2-person team ensuring the successful implementation of the operational efficiency strategy within the bank as part of its OKRs (inc. operations control of 4 squads (~40+ people))Got to learn a lot really fast by being involved in 5+ big projects. Show less
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Management ConsultingApoyo Consultoría Aug 2016 - Mar 2017PerúStarted to enjoy strategy courses in university and thought to myself that cracking into consulting would be a great way to learn from different industries/businesses and very intelligent people.Hard skills came in handy for slashing hours off the usual grind and for having more time for soaking up more about strategy, frameworks, problem-solving, and storytelling. Became really good at PowerPoint, making basic analysis look fancy, and analyzing and understanding the fundamentals of… Show more Started to enjoy strategy courses in university and thought to myself that cracking into consulting would be a great way to learn from different industries/businesses and very intelligent people.Hard skills came in handy for slashing hours off the usual grind and for having more time for soaking up more about strategy, frameworks, problem-solving, and storytelling. Became really good at PowerPoint, making basic analysis look fancy, and analyzing and understanding the fundamentals of different businesses.Learned a lot very quickly, but wanted to be a part of the execution. Show less -
Business Intelligence3M Nov 2015 - Jul 2016PerúWhile in university, I was trying to land my first internship in a company/role where I could learn a lot of hard skills fast, and this role was a great fit.Learned how to master Excel and how to create complex models with ease. I focused on creating commercial models to track performance and recommend sales strategies to 3M sales force, which forced me to develop new skills on how to manage stakeholders and influence sales decisions without a “formal” leadership role.Was very… Show more While in university, I was trying to land my first internship in a company/role where I could learn a lot of hard skills fast, and this role was a great fit.Learned how to master Excel and how to create complex models with ease. I focused on creating commercial models to track performance and recommend sales strategies to 3M sales force, which forced me to develop new skills on how to manage stakeholders and influence sales decisions without a “formal” leadership role.Was very incentivized to think by myself. Show less
Juan Diego Peñaherrera Díaz Skills
Juan Diego Peñaherrera Díaz Education Details
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Business Administration
Frequently Asked Questions about Juan Diego Peñaherrera Díaz
What company does Juan Diego Peñaherrera Díaz work for?
Juan Diego Peñaherrera Díaz works for Io
What is Juan Diego Peñaherrera Díaz's role at the current company?
Juan Diego Peñaherrera Díaz's current role is Product Manager.
What schools did Juan Diego Peñaherrera Díaz attend?
Juan Diego Peñaherrera Díaz attended Universidad De Lima.
What skills is Juan Diego Peñaherrera Díaz known for?
Juan Diego Peñaherrera Díaz has skills like Microsoft Excel, Teamwork, Microsoft Office, Strategic Planning, Business Strategy, Team Leadership, Analytical Capacity.
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