Juan Diego Peñaherrera Díaz Email & Phone Number

Peru

Lima, Perú

Lima, Perú

Perú

Favo changed focus to directly acquire customers. Learned that directly acquiring customers was non-scalable due to high CAC (tested 5+ channels and did dozens of experiments), but managed to reduce LAC (leaders/intermediaries between customers and Favo) to its historical lowest (~50% reduction).We realized that sending coupons to everyone wasn’t the best.

Perú

Promoted after ~3 months when identified wholesaler behavior, to own and manage their PnL as a separate business from Favo core, to make it breakeven within 2 months and profitable within 4 months. Reported to the COO and CEO.Built an amazing team of 5 people from scratch to (1) operate wholesaler's business and (2) create new businesses that serve as.

Perú

Favo shut down Brazil operations and restructured the company.Was given the challenge to lead Sales & CX team (55+ people) to define strategic priorities to increase LTV and profitability, reporting to the COO.Fast-tracked my knowledge on strategy and efficiency and identified that 50% of the revenue was unprofitable due to wholesalers reselling our.

Brazil And Perú

After working in several areas (Growth, Sales, Product, etc.) was given the challenge to learn how to expand to new cities/countries from veterans in the field (ex Didi, 99, Rappi, Uber, etc.). Moved to Brazil to see the 8-week launch strategy, and to lead one launch in Campinas, São Paulo.Was promoted to Expansion Manager in Perú, built an incredible team.

Brazil And Perú

Talked to a few people that followed a different path from mine and landed on the idea that working on the startup ecosystem would be great.Explored different options and landed on Favo. Had a vague idea of what I was going to do and ended up doing a little of everything, which was great.Working in a startup was very different from working in a bank.

Perú

Learned how to be a leader (led a team of 4 people). It was hard at first, nobody teaches you how to lead, but is a skill you need to work on to bring the best out of your team.Finally got it right and got to generate ~$23m in cost savings and $6m in ARR (the later was generated within 2 months on the project).The pandemic hit, realized that I wasn’t a big.

Perú

I continued to work on strategy, but in a company where I could own execution.Got to work very early with senior managers, where I learned how important decisions were made. Got the opportunity to work quickly on big projects (defining and executing the strategy) and played a pivotal role in a 2-person team ensuring the successful implementation of the.

Perú

Started to enjoy strategy courses in university and thought to myself that cracking into consulting would be a great way to learn from different industries/businesses and very intelligent people.Hard skills came in handy for slashing hours off the usual grind and for having more time for soaking up more about strategy, frameworks, problem-solving, and.

Perú

While in university, I was trying to land my first internship in a company/role where I could learn a lot of hard skills fast, and this role was a great fit.Learned how to master Excel and how to create complex models with ease. I focused on creating commercial models to track performance and recommend sales strategies to 3M sales force, which forced me to.