Juan Diego Urrea Email & Phone Number

Colombia

Medellín, Colombia

Algoritmo is a start-up focused on solving challenges for organizations in Colombia and the United States with technology. For the last 2 years I've been a caretaker of the organisation, doing everything in my skills and energy to help our team and our customers thrive.Achievements:• A self-sustainable company that has allowed us to have a base team to work on customer initiatives and Algorithm's own.• More than 40 projects successfully completed.• A clear strategic horizon, both at the brand level and at the organizational level.

Medellín, Antioquia, Colombia

Acompaño a la Biblioteca Pública Piloto en la conceptualización e implementación de la Biblioteca Digital de Medellín, un proyecto que buscar resignificar la aproximación a la biblioteca frente a los contextos mediados por la tecnología.

Medellín, Antioquia, Colombia

Las fintech de lending personales son la primera línea de batalla en mercados emergentes contra modalidades de préstamos como el 'gota a gota' y una alternativa a las poblaciones no atendidas por los bancos. Estas, sin embargo, aún están en busca de una reputación y un lugar merecido en el mercado financiero. En JTP colaboro en la gestión reputacional, el crecimiento del market share y el desarrollo del producto basado en la coyuntura y proyección del mercado.

Medellín

Nequi is a fintech created within one o the largest bank of the region and aims to disrupt the financial market in Latam and then seeking to expand globally. I'm in charge of managing the content strategy and organic communication channels.Accomplishments:• Zero to over 130k organic audience in social media in under 3 years.• Email marketing openings averaging over 28% and CTA of 4.5%.• A priceless empathic relationship with users, not common at all for a bank. • I was chosen for a quarter-year acceleration project in Silicon Valley.• A multi-format content strategy running across the whole funnel.

Medellín

Platform management to increase relevance for final government and corporate clients while pursuing efficiency and agility.

Medellín

Eliminate Dengue is a worldwide effort led by Monash University, World Mosquito Programme and supported by the Bill and Melinda Gates Foundation that aims to eradicate Dengue, Zika, and Chikungunya with a clever, scientific approach. I coordinated media for them in Colombia.Accomplishments:• Refactoring of programme image and storytelling prior to countrywide expansion. • Creation of social media approach design for the project.

Medellín

Government Programme created to help vulnerable population make the best of technology through communication, content, and social appropriation of digital culture.Accomplishments:• Launching a whole new smart city web portal that reached 200k organic visitors in its first year.• Social media organic audience growth of 250% in 3 years in charge of the strategy.• Implementation of a close collaboration culture with web developers and UI designers.• Successful coordination of a team that started with 3 people and ended up with 18 people.

Colombia

Government Programme created to help vulnerable population make the best of technology through communication, content, and social appropriation of digital culture.Accomplishments• Real-time reporting on relevant ICT events, upgrading the stand-still-like perception the audience used to have on Government projects.• Generation of a growth plan for the communications area.• Gained a promotion seeking to boost the results of the area.

Medellín

El Tiempo is the largest media group in Colombia and as a Journalist there I got the chance of publishing for a handful of different outlets aiming to diverse audiences.Accomplishments• Formal proposal and creation of the first Twitter account of ADN newspaper (@ADNmedellin), which is still operating.• Opening up a permanent, for science journalism and technology in the first nation-wide free newspaper in the country.

Medellín

Reporting and writing news for El Tiempo newspaper and Eltiempo.com. Special emphasis on Culture news and City news was required by the editor.

Máster En Periodismo Y Comunicación De La Ciencia, La Tecnología Y El Medio Ambiente

Periodista, Ciencias De La Comunicación