As the co-founder and COO of CarQuest, I oversee operations and growth of a Colombian digital platform connecting car owners and renters. My responsibilities include optimizing user experience, increasing retention, and expanding market share. With my team, we launched in two major cities (Bogota / Medellin), secured partnerships with dealers and insurers, achieving 30% revenue growth in Q1 2024.Additionally, I founded E-Pro Academy, an online course teaching e-commerce and digital business models in Spanish. With over 2,000 students from various countries, I've shared expertise in digital marketing, finance, and strategy. Currently pursuing a master's in business administration at Universidad de los Andes, I focus on IT project management to innovate solutions for the digital economy.