Targus, Inc. - Anaheim, CA• Implemented Demand Generation and Lead Generation programs for Targus B2B products• Marketing and Sales Automation admin for Eloqua and Salesforce• Built multi-step email campaigns using segmented lists, custom landing pages, and complex form processing• Oversaw content development including management of external creative agency and internal team resources• Coordinated B2B marketing events including post-event marketing campaigns

• Oversaw marketing objectives and brand direction for B2B web design agency• Responsibilities included brand strategy, CRM marketing automation, lead generation systems, digital marketing analysis, social media management, and event strategy• Managed multiple WordPress web design projects for B2B and B2C clients• Brand evangelist focused on online and offline outreach using education based content for Microsoft SharePoint community• Positioned company as market leader in SharePoint branding generating 7 figure sales within 2 years

• Managed international sales and marketing channels for award winning Brazilian fitness adventure resort in Rio de Janeiro• Increased global B2C sales channel pipeline 150% using social media and email• Added 1000+ engaged members to social communities raising brand awareness• Increased 2008 revenue 25% despite global financial meltdown on travel industry• Instituted referral program generating sales boost of $30K within first 90 days

• Managed development of web based software for Real Estate startup supporting 1000+ clients and 9 principal products• Oversaw product enhancements, managed business requirements, coordinated remote teams of programmers, and led quality control efforts• Product Trainer and Support Lead compiled feedback to improve User Experience• Developed product demo system increasing sales conversion by 20%• Spearheaded redesign of flagship product increasing customer retention 30%

• Managed implementation of dynamic attribute-driven product search engine• Oversaw business requirements, product development, team resources, and reporting• Dynamic product search boosted sales 25% and decreased search errors by 40%• Led data team responsible for integrity of website product information increasing production levels by 30%• Marketing coordinator placed display ads in Yahoo and AOL shopping portals. Instituted trackable URL system resulting in 25% CTR and 15% sales conversion from product ads