Digital Marketing Specialist – Demand Generation
Targus, Inc. - Anaheim, CA• Implemented Demand Generation and Lead Generation programs for Targus B2B products• Marketing and Sales Automation admin for Eloqua and Salesforce• Built multi-step email campaigns using segmented lists, custom landing pages, and complex form processing• Oversaw content development including management of external creative agency and internal team resources• Coordinated B2B marketing events including post-event marketing campaigns