Digital Marketing Specialist – Demand Generation
- Targus, Inc. - Anaheim, CA
- Implemented Demand Generation and Lead Generation programs for Targus B2B products
- Marketing and Sales Automation admin for Eloqua and Salesforce
- Built multi-step email campaigns using segmented lists, custom landing pages, and complex form processing
- Oversaw content development including management of external creative agency and internal team resources
- Coordinated B2B marketing events including post-event marketing campaigns