*Led the 2024 influencer marketing operations for the Department of Economics and Tourism in Dubai for the following markets: Turkey, Poland, Czechia, Hungary, and Romania, generating over 2 million impressions during the first 2 collaborations, by acting as the main point of contact with the client and overseeing the operations from A to Z. *Reporting Analyst for the AFC FIFA World Cup 2023 in Qatar for the Supreme Committee of Delivery and Legacy, ensuring the creation of data-based reports that included insightful comments on the social media operations for the promotion of the event, increasing the performance by 40%.*Marketing Manager for Türkiye Sotheby’s Realty, successfully launching all marketing operations and driving brand awareness through digital outlets, as well as traditional media within the country and the MENA region, generating a 110% ROI in the first 3 months after launch. *Successfully drove over 200% more sessions on inflownetwork.com as a content lead, by overseeing the whole content strategy, finding new guest writers, as well as generating new content on my own for the blog. *Creation of multiple IGA Istanbul Airport content projects to enhance their social media approach on Instagram and TikTok, ensuring an increment in impressions, engagement, and follower count.

*Led advertising operations for the FIFA World Cup 2022 in the MENA region on the @roadto2022 arabic accounts by meeting the ROAS expectations from the client by 180%.*Acted as the main point of contact for international media partners, including UEFA, Turkish Airlines, TRT World, and others, for collaborations and partnerships. Negotiated agreements and managed relationships to enhance brand visibility and drive marketing initiatives.

*Designed and managed digital content strategies for social media, email campaigns, website content, and specialized blogs, ensuring engaging and brand-aligned material.*Created and executed advertising campaigns on Google Ads and LinkedIn Ads, achieving an estimated 20% increase in engagement and maximizing ROI.*Developed and implemented online and offline marketing strategies to support sales targets, enhance brand positioning, and generate leads, including managing the Amazon Seller Center account to boost sales and visibility. *Played a key role in opening and enhancing brand presence in the Latin American and European markets by generating new leads, pitching, and closing deals.

*Directed social media and content strategy, aligning with marketing goals and brand identity, and developed engaging content to drive user engagement and enhance brand visibility.*Improved website performance with SEO best practices, enhancing search engine rankings and increasing organic traffic. Collaborated with web development team to implement optimizations and improve user experience.*Created compelling content, including image and video editing and graphic design, to support marketing campaigns and initiatives. Managed PR activities with influencers, media, models, and publishing houses, securing a feature in Vogue's prestigious 2021 edition with Shakira on the cover for Mexico and LATAM.

*Established sustainable relationships with influencers and media outlets, enhancing brand visibility and driving engagement through tailored content collaborations that resulted in a 30% increase in social media engagement.*Developed and executed digital content strategies with influencers, aligning content with brand messaging and achieving targeted marketing objectives. Achieved an average engagement rate of 8% across campaigns.*Tracked, analyzed, and reported on digital content performance, leveraging insights to optimize strategies and enhance campaign effectiveness. Improved content reach by 25% through strategic optimizations.*Managed budget allocation and contracts for influencer campaigns, ensuring cost-effective delivery and fulfillment of contractual agreements.

*Developed and executed the social media strategy for Punto Blanco and Punto Blanco Athletic, achieving a 25% increase in brand awareness and engagement across Facebook, Instagram, and Instagram Stories.*Crafted compelling copy for social media posts, maintaining brand voice consistency and enhancing user engagement, resulting in a 15% increase in social media interactions and brand loyalty.*Generated comprehensive reports using Google Analytics to track and analyze social media performance, providing actionable insights that optimized content strategy and improved performance metrics by 20%.*Collaborated with cross-functional teams on below-the-line (BTL) strategies, contributing innovative ideas that enhanced BTL initiatives and significantly boosted brand visibility.

*Produced engaging multimedia content, including videos, photos, and infographics, to promote products and elevate brand storytelling, contributing to a 30% increase in engagement.*Authored informative and compelling blog articles, demonstrating industry expertise and driving significant organic traffic growth.*Utilized HTML language to format and publish blog articles via Atom and GitHub, ensuring optimal presentation and accessibility, which streamlined content management processes.*Enhanced Google Ads copywriting to increase ad relevance and achieve higher click-through and conversion rates, optimizing campaign performance in a competitive digital landscape.

*Managed copywriting for GEF, Punto Blanco, Punto Blanco Athletic, Baby Fresh, and Galax across digital platforms in multiple countries, driving brand awareness and customer engagement with compelling content.*Led content creation for the "Papás Baby Fresh" Facebook group, fostering community engagement and brand loyalty. Achieved a steady growth of 25% in new group members month-over-month through engaging and informative content strategies.

*Taught English to students at FGV in Sao Paulo, Brazil, enhancing their language proficiency and preparation for scholarship exams.*Facilitated students' proficiency in English, significantly improving their chances of success in the scholarship exam.*Enhanced students' language skills and confidence in English communication, fostering their academic success and personal development.