Juan Castro Email & Phone Number

Cleveland , Ohio, Us

Payments and Embedded Banking startup unit inside of KeyBank, 200% growth over 2 years to $100M in revenues• Senior leader responsible for revenue strategies, portfolio management, sales channel management, & 1st line of defense Credit Risk influencing $100M/Yr.• Oversee pricing architecture, new merchant pricing strategy, repricing, analytics, large deal strategy, model development, market intelligence and client negotiations• Manage Sales incentive compensation strategy, analysis & scorecard• Owns invoice reconciliation for accounts payable and receivable• Driving revenue growth through attrition improvement, actionable sales analytics, channel sales management, pricing optimization• Leading COGS reduction and strategy monetization projects, adding $10M/Yr.• Developed go to market sales strategies on product packaging bundling and pricing for all merchant products and hardware• Product owner for tech SCRUM/AGILE team developing automated Invoice reconciliation tool, merchant billing audit, trigger event-based campaign, 3rd party gateways implementation, ML and AI tools for portfolio analysis and decisioning, statement analysis

Brookfield, Wisc., Us

Leading global financial technology provider of acquiring, payments, and processing services• Lead a team of managers & data scientist focusing on machine learning modeling, pricing, revenue management strategy & portfolio management• Lead merchant repricing model reducing attrition by 2%• Proponent of statistical forecasting for pricing actions ($1B), increasing revenue by $20M/Yr.• Created a predictive attrition & retention profile analysis tool to decrease & manage customer churn by 5%• Manage re-pricing initiatives, which led to a revenue lift of $20 M/Yr.• Led pricing analytics team influencing $11B in SaaS, e-commerce, Payments & Fin-Tech• Developed pricing deal model, reducing turnover time by 2/3• Created sales pricing strategies for large & multi-product deals

Brookfield, Wisc., Us

Product Pricing Strategy Manager for merchant, banks, and security services. Developing enterprise pricing tools, benchmark reports and dashboards. integrating new product strategies into pricing models. implementing pricing principles into all products. creating dynamic tools for sales and finance. More to come...

Atlanta, Ga, Us

• Support the development of analytical based pricing tactics & strategy for new customer acquisition offers, cross sell and upsell, customer churn and retention, win back and outbound offers, influencing $2B+ • Provide support in form of pricing data, analytics, decks, reporting, promo aggregation, legal review • Provide monthly results update and summary of insights & recommendations to field marketing & senior leadership • Develop offer and campaign discussions, testing, implementation, and outcome analysis • Enhance pricing team capabilities through enhanced analytics, processes and tools • Manage $400k gift card program – Monitor fund allocation, vendor relationship, trimester program set up, customer escalations

Atlanta, Georgia, Us

Determine flight level pricing strategy depending on market strength and mix of markets. Subject matter expert for data analysis and querying for ad-hoc analysis and report building based on Excel VBA, SAS, SQL and HyperionTableau. Mentor and trainer for pricing and strategy analyst across all of Revenue Management department.• Lead pricing strategy for NYC, New England, transcontinental and Canadian markets, rev of $7B +/Yr.• Lead and introduced premium promotional product for transcontinental markets, increased rev over 30% YoY• Created dynamic revenue analysis reports and tools determining revenue opportunities and market analysisfor across the network at different levels of granularity influencing over $18B+ /Yr.• Reviewed and analyzed regional markets alongside other internal departments to improve and understandmarket performance and extended those findings to leadership• Mentored and trained new hires in market analysis, data querying, report building, advance excel, etc.

Atlanta, Georgia, Us

Project based in enabling 3rd parties increasing sell-up rates of branded fares, estimating 1% increase at $131MM/ Yr, and removing DL’s content from toxic partners• Implemented DL’s display style guide for 3rd parties and a scoring tool to determine display efficiency in de-commoditizing DL content• Created management tool in Access for 3rd parties content control and developed future process to control and remove content from toxic partners

Atlanta, Georgia, Us

Determine flight level pricing strategy depending on competitors, market strength and mix, DL share, etc. for markets ranging from $1M to $100M/yr. Developed and maintain report models based on Excel VBA, SAS, SQL and Hyperion. Subject matter expert for data management and querying for ad-hoc analysis and report building.• Lead the pricing strategy for DL’s transcontinental and Canadian flights in revenue management• Introduced first class promotional product for transcontinental flights• Created and managed revenue analysis reports across department to determine revenue opportunities, revenue loses, market analysis• Developed a dynamic tool to measure individual flight/region/system level performance/trends across DL’s system depending on future passenger behavior. Used to determine pricing strategy in all DL domestic Flights adding to $6Billion/yr• Built a high-level hub report used to address management on a weekly basis

Atlanta, Georgia, Us

Provided pricing, contracting and marketing support to Latin American and South African exports sales team to achieve or exceed budget goals and maximize profitability, influencing annual revenue of more than $80 Million• Performed price analysis, customer intelligence, market trends and competitive benchmarking studies to determine revenue increase, market trends in all stations • Identified and provide specific business opportunities in each individual market to determine pricing strategy exceeding annual revenue budget• Communicated effectively and interacted seamlessly with various cultures in English, Spanish and Portuguese, throughout the Caribbean, Central America, South America, and Africa• Originated strategic pricing and incentives like promotions to improve on selected markets performance • Created data models from queried and mined data to determine/evaluate trends and predict customer behavior performing technical analysis that addresses practical questions and concerns• Worked with in-house sales staff and contracted sales staff to determine strategic changes to pricing and inventory capacity

Atlanta, Georgia, Us

Led six engineering contractors, serving as liaison between Fleet Eng. and project management• Assisted in the hiring process and performance reviews• Oversaw the conversion to a new standard of 10,000 live projects• Created policy for converting old engineering projects into the new standard• Developed process working along engineering and IT, focused on work-load reduction for engineering projects, as well as training for Delta’s engineering department• Served as liaison between Delta Fleet Eng. and the Integration Team for Eng. Projects

Atlanta, Georgia, Us

Supported Delta’s maintenance effort of its Boeing 737 fleet. Created engineering projects to improve the maintenance program reliability, performance, and maintenance cost

Us

Component Maintenance and reliability. Managed mechanical components across all NWA fleets, to improve and maintain reliability and cost effectiveness. Worked with offsite vendors, assisting in contract assessment and forecast.

Duluth, Mn, Us

Worked on the structural design and construction of Cirrus’ personal single jet, The-Jet.

Houston, Tx, Us

Mechanical Systems Department - Intern

Mba, Finance, General

Master’S Degree, Finance, General

Bachelor'S Degree, Aerospace Engineering

Education record

Master Of Business Administration - Mba, Finance, General

Master Of Science - Ms, Finance, General

Bachelor Of Science - Bs, Aerospace, Aeronautical And Astronautical Engineering