Juan Felipe Gonzalez Espitia Email & Phone Number

Pereira, Risaralda, Colombia

As the Marketing Director, I was responsible for launching and establishing the company's brand, driving a digital transformation across various departments. I successfully managed a substantial budget, leading marketing and advertising campaigns that achieved a 60% sales rate for a major residential project. My role was pivotal in retaining clients during challenging times, like the pandemic, significantly lowering the industry's average desistment rate. I also played a crucial role in forming strategic alliances and developing effective digital inbound marketing strategies.• Orchestrated the creation and management of all marketing and advertising construction project budgets valued at CAN $200.000. and $150.000.• Executed marketing, advertising, and commercial campaigns, achieving a remarkable 60% sales rate for an important residential project within a year.• Demonstrated exceptional client retention during the pandemic with a desistment rate of 7%, notably lower than the industry average of 15%.• Launched and built the Raíz Constructora brand from scratch, securing strong regional recognition through the creation of a distinct brand identity, strategic positioning, and the maintenance of a consistent brand presence across various channels.• Drove the digital transformation across marketing, sales, post-sale service, and customer retention by incorporating technologies and digital platforms, improving customer experience.• Instrumental in establishing strategic alliances, with Alianza Fiduciary, which enhanced company sales and established a new benchmark in the industry for digital transactions and client onboarding processes.• Devised and executed digital inbound marketing strategies, generating leads and converting them into potential clients for a variety of company projects, thus fulfilling key performance indicators

Pereira, Risaralda, Colombia

In my role as a Marketing Consultant at Pereira City Hall, I led significant projects like the 'Pereira Brand' program, enhancing the city's brand appeal regionally and nationally. I played a key role in planning and implementing the 'Pereira 24 Hours' initiative, managing both internal and external communications and conducting thorough market research. My efforts contributed to the enhanced regional and national presence of the city's Tourism and Competitiveness programs, and I took pride in overseeing the creation of annual media plans and coordinating effective communication campaigns.• Spearheaded the launch of the 'Pereira Brand program, a key initiative aimed at enhancing the city's brand visibility and appeal both regionally and nationally.• Key in the planning, implementation, and promotion of the 'Pereira 24 Hours' initiative, encompassing market research, managing internal and external communications, and devising a governance plan for the night-time economy.• Developed and executed marketing and communication strategies for the city's Tourism and Competitiveness programs, enhancing their regional and national presence.• Managed the creation of an annual media plan for various secretariat programs, oversaw advertising agencies, and designed both ATL and BTL strategies, along with press bulletins and communication campaigns.

Colombia

In my tenure as a Marketing Consultant at the Technological University Of Pereira, I focused on boosting student interest in postgraduate programs, achieving a 20% increase through effective marketing strategies. I developed and executed a comprehensive 360 marketing plan that significantly enhanced the university's outreach. A key achievement was pioneering a digital culture within the university's communication strategies, modernizing its approach and improving the impact of its messaging. • Boosted the interest of students in various postgraduate programs by 20%, demonstrating the effectiveness of the implemented marketing strategies.• Created and executed a holistic 360 marketing plan for the university, encompassing all aspects of marketing, advertising, and digital communications, enhancing the university's outreach and engagement.• Pioneered the establishment of a digital culture within the university's communication and content strategies, modernizing and improving the reach and impact of the university's messaging.

Bogota

During my time as Head of Marketing at Mario Hernández, I led the transformation of the brand to cater to a younger, millennial audience, aligning it with current digital trends and e-commerce strategies. This shift resulted in a significant 45% growth in online sales. I was responsible for creating and implementing a holistic 360 marketing strategy, enhancing brand positioning and sales. Additionally, I oversaw the launch of a flagship store, setting new standards for store design and brand representation.• Orchestrated the creation and management of the marketing and advertising budget valued at CAN $200.000.• Achieved a significant 45% growth in online sales, showcasing the effectiveness of the implemented e-commerce and digital marketing strategies.• Created and executed a 360 marketing strategy, which boosted brand positioning and sales.• Transformed the brand to appeal to the millennial segment, aligning it with digital strategies and e-commerce, resulting in increased brand relevance and appeal among younger consumers.• Launched a flagship store embodying the new brand concept, setting a benchmark for future store designs and brand representation.

Cali Colombia

As a Business Intelligence and Marketing Coordinator at Studio F, I focused on establishing an efficient pricing structure and optimizing product categories in line with market trends. I devised strategies to enhance product distribution across retail locations nationwide, reducing stock costs and increasing product rotation efficiency. A notable part of my role involved reducing non-beneficial promotions and creating a detailed marketing dashboard for better decision-making and strategy formulation.• Established a pricing structure, optimizing product pricing, categories, and visual merchandising in line with market trends and competitor analysis.• Devised and implemented an efficient distribution structure for each retail location nationwide, reducing stock costs and enhancing product rotation efficiency.• Reduced the number of promotions that negatively impacted profit margins across various categories, through detailed analysis of promotional versus full-price sales.• Created a detailed marketing dashboard for each SKU in Excel, enabling better analysis and decision-making for sales strategies, product rotations, and promotional activities.• Executed marketing campaigns across national shopping centers and airports, enhancing brand visibility and reach

Bogotá

In my role at Brissa, I was instrumental in launching and elevating the company's website, leading to a significant increase in online visits and sales. I developed and executed e-commerce strategies that boosted online sales by 40% and was successful in fostering a 35% rate of frequent visitors, enhancing customer engagement and loyalty. My responsibilities included overseeing various online marketing campaigns and ensuring effective brand activations at sales points.• Devised and executed e-commerce strategies, encompassing Google Search, Facebook Display Ads, Google Ads, fan pages, social media campaigns, and blog promotions, which culminated in a 40% surge in online sales.• Led the launch of the company's website and implemented strategies that significantly increased online visits and sales.• Achieved customer loyalty by fostering a 35% rate of frequent visitors, enhancing customer engagement and generating repeat purchases on the website

Bogotá

As a Marketing Analyst, I implemented digital marketing strategies that significantly enhanced the visibility and engagement of various projects. I was responsible for organizing key project launch events, including the company's 80th-anniversary celebration, and creating engaging video content for trade fairs. My role involved collaboration with agencies to ensure successful marketing implementation and fostering a dynamic approach to brand promotion and event management.• Implemented digital marketing strategies for various projects in collaboration with agencies, enhancing project visibility and engagement.• Orchestrated notable launch events for new projects, including the company's prestigious 80th-anniversary event, and developed engaging video content for trade fairs.

Maketing & International Bussines, Marketing

Marketing Reserach, Marketing, 3,75

DEAN'S HONOURS LIST

Innovation And Business Development, Administración, Innovation And Business Development Specialist