I am passionate about photography, creative work, the cultural industries and digital media. With a Masters degree in Visual and Digital Media from IE University in MadridI have experience in entrepreneurship with a project that I ran from 2009 to 2018, where I have lived processes of product development, branding, and communication strategy creation to promote it through traditional and digital media.From my experience, I developed a more profesional and in depth interest towards discovering the potential and impact on business of digital media.At a profesional level in áreas of communication and digital media, I have guided through consultancy, projects related to brand creation and corporate communications in B2B, B2C, Non-for-profit causes, and personal branding.At the academic level I have a title of Master in Visual and Digital Media from IE University Madrid.Digital media and the internet have made the alternatives virtually infinite for companies and people in general to communicate their message their message to the world.My job consists on guiding companies and people in branding processes and digital communication strategies to reach specific goals.Since August 2020 I am the leader of the Corporate Communications Department in Suprapak. I am responsible structuring internal and external communications, branding strategies and marketing.Contact: me@juanfeheredia.comwww.juanfeheredia.com