I spearheaded the creation and launch of the digital marketing unit for the LAC (Latin America and Caribbean) region. Leading processes and strategies across three core pillars (Performance, Content, and Inbound) for 13 countries, I strengthened capabilities and infrastructure with goals aimed at increasing awareness and driving resource growth through digital channels/e-commerce. With a specific focus on the individual market, I managed Inbound marketing processes and automation for a database… Show more I spearheaded the creation and launch of the digital marketing unit for the LAC (Latin America and Caribbean) region. Leading processes and strategies across three core pillars (Performance, Content, and Inbound) for 13 countries, I strengthened capabilities and infrastructure with goals aimed at increasing awareness and driving resource growth through digital channels/e-commerce. With a specific focus on the individual market, I managed Inbound marketing processes and automation for a database of over 300,000 contacts, leveraging HUBSPOT.I actively contributed to the core team in designing the WV (World Vision) Latin America strategy for 2022 - 2024, targeting an annual fundraising goal exceeding $30 million USD. Show less

As a Chief Marketing Officer (CMO), I led the design and implementation of a comprehensive 360-degree fundraising strategy aimed at maximizing impact on Colombia's most vulnerable children while increasing funding from donors and partners (B2C, B2B). This strategy targeted annual fundraising goals exceeding $5 million USD and aimed to engage over 25,000 active donors. I was also responsible for crafting and executing the marketing plan, overseeing all processes, teams (over 50 individuals), and… Show more As a Chief Marketing Officer (CMO), I led the design and implementation of a comprehensive 360-degree fundraising strategy aimed at maximizing impact on Colombia's most vulnerable children while increasing funding from donors and partners (B2C, B2B). This strategy targeted annual fundraising goals exceeding $5 million USD and aimed to engage over 25,000 active donors. I was also responsible for crafting and executing the marketing plan, overseeing all processes, teams (over 50 individuals), and resources involved in its execution, encompassing individual donors, corporations, digital platforms, CRM, innovation, service, channels, and sales.Moreover, I managed long-term relationships with key partners and served as the regional leader for World Vision Latin America in designing the digital marketing strategy.Key achievements include the establishment of a Corporate B2B fundraising unit and strategy, developing a new portfolio aligned with Corporate Social Responsibility (CSR) and integrating it with special projects, resulting in fundraising opportunities exceeding $2 million USD annually. This effort involved forging partnerships with Mastercard, Bancolombia, P&G, RB, Davivienda, BBVA, Bayer, among others.Additionally, I initiated and established the digital marketing unit for the Latin America and Caribbean region." Show less

Responsible for the strategy and management of the company's business units for Colombia and Ecuador: B2B and B2C Mobile Solutions (SMS - Voice, Apps, digital marketing, IOT) and services to mobile operators (SVA - IOT).Business growth management: Administrative, Human Resources, Operational and Technological.Achievements:Opening and start-up of the bulk SMS and Apps business units in Colombia with business units in operation and sales in just 4 months of operation.Entry as… Show more Responsible for the strategy and management of the company's business units for Colombia and Ecuador: B2B and B2C Mobile Solutions (SMS - Voice, Apps, digital marketing, IOT) and services to mobile operators (SVA - IOT).Business growth management: Administrative, Human Resources, Operational and Technological.Achievements:Opening and start-up of the bulk SMS and Apps business units in Colombia with business units in operation and sales in just 4 months of operation.Entry as a content provider and SVA in mobile operators in the region (Movistar, Tigo, Claro, CNT) Show less

Leader of the commercial and strategic relationship with mobile phone companies in the region (Claro, Tigo, Movistar, ETB, Digitel, among others)Planning and execution of the mobile marketing strategy and business growth for Colombia, Ecuador and Venezuela.Coordination of regional e-comm projects for the development of products related to mobile stores and applications (games, demos, widgets, among others) for each mobile operator.Responsible for a sales budget of more than 4… Show more Leader of the commercial and strategic relationship with mobile phone companies in the region (Claro, Tigo, Movistar, ETB, Digitel, among others)Planning and execution of the mobile marketing strategy and business growth for Colombia, Ecuador and Venezuela.Coordination of regional e-comm projects for the development of products related to mobile stores and applications (games, demos, widgets, among others) for each mobile operator.Responsible for a sales budget of more than 4 million euros per year.Achievements:Executed the Claro Games project for Colombia and Ecuador, becoming the main provider of value-added services for Claro Móvil during 2016.Implemented the Gameloft club subscription service for Movistar Colombia, generating an increase of more than 100% in sales during the first 6 months of execution.Increased Movistar Ecuador's revenue by more than 200% during 2015 by defining a new promotion and communication strategy (postpaid bundle, BB container, SAT, Terra store, preloads). Show less

German company, world leading in the chemical industry.Responsible for the design and execution of the Marketing strategy and plan of the Coatings business unit for Colombia, Ecuador and Venezuela.Brand Manager of the Glasurit and Salcomix brands (world leaders in automotive coatings)Development and implementation of the pricing and channel strategy.Definition of the product portfolio and launch of new products to the market.Demand planning.Sales budget of more than… Show more German company, world leading in the chemical industry.Responsible for the design and execution of the Marketing strategy and plan of the Coatings business unit for Colombia, Ecuador and Venezuela.Brand Manager of the Glasurit and Salcomix brands (world leaders in automotive coatings)Development and implementation of the pricing and channel strategy.Definition of the product portfolio and launch of new products to the market.Demand planning.Sales budget of more than 10 million euros per year.Achievements:Reached a regional market share of more than 30% consolidating Glasurit as the leading brand in its segment through the design of the network strategy - Fast Track winning the accounts of KIA, GM, Toyota, Hyundai, among others.Coordinated the design of the 2025 strategy of BASF South America for the automotive industry and Oil & Gas - Andean Region.Developed a market intelligence system to accurately identify market position versus price competition in the region.Successful launch of Glasurit Line 90 in Ecuador, becoming pioneers in the region in the development of a portfolio of environmentally friendly products and reaching a coverage of more than 70% in the use of Glasurit Line 90 during the first year, among others. Show less

Responsible for the sale of the SAP solutions portfolio (SAP All in One, SAP NetWeaver, CRM, HCM, PLM, Business Objects, GRC, BPP, etc.) in the first stage of the sales pipeline for large companies in Latin American countriesAchievements:Demand generation goals (Lead Generation Strategy), with qualified business opportunities for more than US $ 20 million quarterly.

Leading company in the colombian telecommunications market.Responsible for the design and execution of the Marketing plan for the corporate segment (B2B).Analysis, design and implementation of the pricing strategy for the segment.Design of the customer loyalty and relationship marketing (CRM) strategy.Sales force training in strategies for the segment.Achievements:Designed the “Reconquista” strategy with the objective of recovering old clients achieving a 20%… Show more Leading company in the colombian telecommunications market.Responsible for the design and execution of the Marketing plan for the corporate segment (B2B).Analysis, design and implementation of the pricing strategy for the segment.Design of the customer loyalty and relationship marketing (CRM) strategy.Sales force training in strategies for the segment.Achievements:Designed the “Reconquista” strategy with the objective of recovering old clients achieving a 20% conversion; double the proposed goal.Participated in the creation and execution of the UNE Interactive TV project in Bogota.Participated in the development of the CRM system that allowed to retain and retain more than 95% of high-value customers for the segment.Participated in the merger project of UNE and EPM Bogota coordinating my responsible area, being the one with the greatest evolution in the process at that time (2008). Show less

Responsible for the analysis, implementation and control of marketing strategies for companies such as Hotel Tequendama, Auros, Series, Flint Ink, Citroen, Editora Cinco, Grupo Invercolsa, among others.